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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

If there was ever a vertical where influencer marketing was a natural fit, it would be the fashion industry. Platforms like Instagram, YouTube, and TikTok lend themselves perfectly to sharing outfit inspiration, doing thrift hauls, and of course linking to and tagging your favorite clothing items and stores.

Fashion influencers come in all shapes and sizes (including audience size!).

In our list below, we’ve separated out into broad categories such as “body positivity” and “sustainable” (with the caveat that many of the below fashion influencers could easily go in more than one category).

Top 10 Fashion Influencers With the Biggest Followings

What Are the Primary Channels for Fashion Influencers?

Which Fashion Influencer is the Right Fit for Your Brand?

Are you looking for more local fashion influencers? Check out the top South African fashion influencers and the top fashion influencers in Singapore

Let’s kick it off by looking at the fashion influencers who have some of the largest followings on social media: between 1 and 5 million.

As you browse this list, take into account the “True Reach” number compared to their follower number. This is an evaluation of how many engaged fans the influencer actually reaches out of their following. It’s a great reminder to look beyond the base follower count when vetting influencers.

<table class="table-primary alternate-color">
    <thead>
        <tr>
            <th style="text-align: center;">#</th>
            <th>Name</th>
            <th>Instagram Handle</th>
            <th style="text-align: center;">Followers</th>
            <th style="text-align: center;">True Reach</th>
            <th style="text-align: center;">Avg. Engagement</th>
            <th style="text-align: center;">Comments</th>
            <th style="text-align: center;">Likes</th>
            <th style="text-align: center;">Shares</th>
            <th style="text-align: center;">Avg. # of posts / month</th>
        </tr>
</thead>
<tbody>
        <tr>
            <td style="text-align: center;">1</td>
            <td><a href="https://www.instagram.com/matildadjerf/#" target="_blank">Matilda Djerf</a></td>
            <td>@matildadjerf</td>
            <td style="text-align: center; background-color: rgb(196, 244, 244);"><strong>4.3M</strong></td>
            <td style="text-align: center;">1.9M</td>
            <td style="text-align: center;">268.4K</td>
            <td style="text-align: center;">210.9K</td>
            <td style="text-align: center;">267.7K</td>
            <td style="text-align: center;">265.3K</td>
            <td style="text-align: center;">28</td>
        </tr>
        <tr>
            <td style="text-align: center;">2</td>
            <td><a href="https://www.instagram.com/fashioninflux/#" target="_blank">Lydia Rose</a></td>
            <td>@fashioninflux</td>
            <td style="text-align: center; background-color: rgb(196, 244, 244);"><strong>3.3M</strong></td>
            <td style="text-align: center;">654.1K</td>
            <td style="text-align: center;">39.9K</td>
            <td style="text-align: center;">61.9K</td>
            <td style="text-align: center;">39.5K</td>
            <td style="text-align: center;">186.6K</td>
            <td style="text-align: center;">29</td>
        </tr>
        <tr>
            <td style="text-align: center;">3</td>
            <td><a href="https://www.instagram.com/carodaur/#" target="_blank">Caroline Daur</a></td>
            <td>@carodaur</td>
            <td style="text-align: center; background-color: rgb(196, 244, 244);"><strong>5.1M</strong></td>
            <td style="text-align: center;">545.7K</td>
            <td style="text-align: center;">28.2K</td>
            <td style="text-align: center;">75.6K</td>
            <td style="text-align: center;">13.9K</td>
            <td style="text-align: center;">214.8K</td>
            <td style="text-align: center;">91</td>
        </tr>
        <tr>
            <td style="text-align: center;">4</td>
            <td><a href="https://www.instagram.com/thatbohogirl/#" target="_blank">Kritika Khurana</a></td>
            <td>@thatbohogirl</td>
            <td style="text-align: center; background-color: rgb(196, 244, 244);"><strong>1.9M</strong></td>
            <td style="text-align: center;">499K</td>
            <td style="text-align: center;">69.7K</td>
            <td style="text-align: center;">119K</td>
            <td style="text-align: center;">85.4K</td>
            <td style="text-align: center;">/</td>
            <td style="text-align: center;">68</td>
        </tr>
        <tr>
            <td style="text-align: center;">5</td>
            <td><a href="https://www.instagram.com/chrisellelim/#" target="_blank">Chriselle Lim</a></td>
            <td>@chrisellelim</td>
            <td style="text-align: center; background-color: rgb(196, 244, 244);"><strong>5.2M</strong></td>
            <td style="text-align: center;">344.4K</td>
            <td style="text-align: center;">37.8K </td>
            <td style="text-align: center;">60.5K</td>
            <td style="text-align: center;">258.5K</td>
            <td style="text-align: center;">60.5K</td>
            <td style="text-align: center;">62</td>
        </tr>
        <tr>
            <td style="text-align: center;">6</td>
            <td><a href="https://www.instagram.com/weworewhat/#" target="_blank">Danielle Bernstein</a></td>
            <td>@weworewhat</td>
            <td style="text-align: center; background-color: rgb(196, 244, 244);"><strong>3.4M</strong></td>
            <td style="text-align: center;">278.4K</td>
            <td style="text-align: center;">9.2K</td>
            <td style="text-align: center;">167</td>
            <td style="text-align: center;">8.3K</td>
            <td style="text-align: center;">/</td>
            <td style="text-align: center;">44</td>

        </tr>
        <tr>
            <td style="text-align: center;">7</td>
            <td><a href="https://www.instagram.com/lydiajanetomlinson/#" target="_blank">Lydia Tomilnson</a></td>
            <td>@lydiajanetomlinson</td>
            <td style="text-align: center; background-color: rgb(196, 244, 244);"><strong>1.5M</strong></td>
            <td style="text-align: center;">274.8K</td>
            <td style="text-align: center;">22.6K</td>
            <td style="text-align: center;">129.9K</td>
            <td style="text-align: center;">30.5K</td>
            <td style="text-align: center;">27.9K</td>
            <td style="text-align: center;">33</td>
        </tr>
        <tr>
            <td style="text-align: center;">8</td>
            <td><a href="https://www.instagram.com/aashnashroff/#" target="_blank">Aashna Shroff</a></td>
            <td>@aashnashroff</td>
            <td style="text-align: center; background-color: rgb(196, 244, 244);"><strong>1.1M</strong></td>
            <td style="text-align: center;">176.1K</td>
            <td style="text-align: center;">16K</td>
            <td style="text-align: center;">73</td>
            <td style="text-align: center;">15.9K</td>
            <td style="text-align: center;">/</td>
            <td style="text-align: center;">28</td>
        </tr>
        <tr>
            <td style="text-align: center;">9</td>
            <td><a href="https://www.instagram.com/k.els.e.y/#" target="_blank">Kelsey Simone</a></td>
            <td>@k.els.e.y</td>
            <td style="text-align: center; background-color: rgb(196, 244, 244);"><strong>1.1M</strong></td>
            <td style="text-align: center;">159.8K</td>
            <td style="text-align: center;">13K</td>
            <td style="text-align: center;">121.1K</td>
            <td style="text-align: center;">17</td>
            <td style="text-align: center;">20K</td>
            <td style="text-align: center;">29</td>
        </tr>
        <tr>
            <td style="text-align: center;">10</td>
            <td><a href="https://www.instagram.com/wendyslookbook/#" target="_blank">Wendy Nguyen</a></td>
            <td>@wendyslookbook</td>
            <td style="text-align: center; background-color: rgb(196, 244, 244);"><strong>2.2M</strong></td>
            <td style="text-align: center;">122.1K</td>
            <td style="text-align: center;">9.2K</td>
            <td style="text-align: center;">118</td>
            <td style="text-align: center;">8.2K</td>
            <td style="text-align: center;">/</td>
            <td style="text-align: center;">20</td>
        </tr>
    </tbody>
</table>

https://www.instagram.com/p/Cu2DZJQuBjr/?img_index=1

40 Top Global Fashion Influencers to Inspire You

Influencer marketing has become a hot topic. As a whole, the industry is worth an estimated $21.1 billion as of 2023 (Statista). Data suggests that 17% of companies have allocated over half of their budgets to influencers. And 89% of marketers say influencers are at least as effective as other channels. It’s a potentially lucrative tactic for marketers, but how do you know your influencer marketing campaigns are successful?

This fast-growing acquisition channel can add strength and scope to the rest of your marketing strategy. But as with any type of marketing, there are no guarantees. The only way to know whether your efforts pay off is to track your progress.

Strong ROI is possibly one of the influencer marketing industry’s greatest advantages, yet many find this the hardest KPI to quantify. This might be because of the unique ways brands spend money on influencers or the “newness” of the industry. 

Marketers are still learning how to calculate spending. However, you need to know just how valuable your influencers are to your brand and strategy, and the right KPIs and metrics will tell you everything you need to know.

More and more industry professionals rely on an important metric known as earned media value (EMV) to estimate an influencer campaign’s ROI. But there are other metrics that matter in an influencer program, too.

Not sure where to start? We’ve got you covered. Learning how to measure the success of an influencer campaign takes a slightly different approach compared to other types of marketing. It’s more fluid and less rooted in numbers.

So, how do we do influencer marketing measurement?

1. Measure according to the objectives of your influencer campaign

3. Measure the ROI of your Influencer Marketing Campaigns

4. Get the tools you need to measure your influencer campaigns

6. Learn for your next influencer marketing campaigns

8. Measuring Influencer Marketing Success with Meltwater

Setting campaign goals for your influencer marketing helps you decide what success looks like. Maybe it’s short-term sales, or a larger social media following, or something else. 

Once you set your goals, you can start connecting the dots between your current position and where you want to be. If you achieve your goals, consider your influencer campaign successful. 

And if you miss the mark, you might still call your campaign a success. Making progress toward those goals can show you something is working. Discover what you need to tweak or refine to do better on your next campaign.

There’s also the matter of proving your effectiveness to higher-ups. You’ll have a much better chance of getting more budget for your influencers if you can demonstrate how your efforts are working.

An influencer marketing report that details your influencer ROI is a great resource for this very purpose.  

Or, if you’re managing influencers on behalf of clients, you’ll become more valuable to them when you can support your work with data. Clients want to know their budgets are being well spent, and providing them with data that makes you look good can help you retain clients longer.

Once you know more about what works and what doesn’t in influencer marketing, you’re in a better position to win bigger and lose smaller over time. You can predict influencer campaign results before spending any money because you know how successful previous campaigns have been and what led to those wins.

An influencer marketing campaign can be thought of with many different goals in mind. For example:

These goals should be at the forefront of your campaign. At every step of planning & implementation, you should always keep this goal in your mind.

There are different categories of influencer marketing metrics you can choose from:

The reach of influencers: Number of unique people who have seen their posts

Impressions obtained: Number of views of a post (the same person can be exposed several times to the same publication)

Number of reactions: likes, favorites, reposts, etc.

Publication engagement rate: number of followers

Number of new subscribers earned over the campaign period

The share of your brand’s voice against your competitors (benchmark it!)

It’s fairly easy to track sales generated from influencer campaigns. There are two main ways to track whether a sale has come from an influencer.

If you send your influencers links to your site to share, consider incorporating UTMs.

UTM tags (also called UTM parameters) are simple codes that you can attach to a custom URL. They’re useful in tracking influencer marketing performance.

UTMs allow you to see how many people are clicking on your links, where they’re coming from, and what type of device they’re using. This information helps you see which marketing channels are working and which ones aren’t.

Then follow the conversions generated from Google Analytics.

Provide promo codes to influencers. Followers can then use this code at the checkout to receive a discount, you’ll then be able to track how many sales have been made through these codes.

Remember to give different links or promo codes to each influencer, so you can track the individual performance of each influencer. This will also be important if you have agreed to a commission for each sale generated with the influencers.

Similar to affiliate links, you can generate unique discount codes for your influencers to use in their content. These promo codes make it easy for marketers to track campaign performance at a glance. See which codes are driving the most conversions to see your influencers’ effectiveness.

Promo codes can also help you separate sales that come from influencers and sales that come from other marketing channels.

Another method of tracking sales that have been created off the back of your influencer marketing campaign is by looking at purchase trends to see if your campaign has generated sales peaks.

Why check this? It might be the case that a follower has seen an influencers post, but then organically searched for your brand or product, rather than use the UTM code.

Of course, not all influencer marketing campaigns aim to generate sales. How do we measure the ROI of these?

If you prefer to rely on your own experiences, you can compare the performance of your influencer campaign to your other social media advertising campaigns.

For example, by comparing the cost per engagement, per click or lead of your paid campaigns to the performance and cost of your influence campaigns, you can estimate the return on investment of these.

Reading Tip: Are you wondering how much influencer marketing costs? Learn more about influencer pricing.

Take into account the other benefits of influencer marketing

Influencer campaigns have other benefits that are important to consider when reviewing your campaigns.

This type of campaign allows you to win new content, the one created by influencers. You can re-use their posts on your site, social media campaigns, emails, etc. (provided you have agreed with the influencers beforehand). This is usually quality, authentic content, featuring personalities familiar to your audience.

Also, unlike social media campaigns, content creation is outsourced, and usually supported by influencers, saving you time and money.

Calculating Influencer Marketing ROI with EMV

Traditional marketing channels will use ROI as one of the benchmark KPIs for tracking campaign impact. Since influencer marketing spend is allocated differently than native ads or PPC, estimating ROI is also done differently.

For this reason, we use the Earned Media Value (EMV) metric to estimate the ROI of an influencer marketing campaign.

The earned media value metric measures the value of reach and engagement received by an influencer on a campaign. It estimates how much you would have to spend on ads to receive the same results with paid media buying.

Does not reflect the revenue an influencer brings in

When calculating EMV, we distinguish between network, type of post, and type of engagement. Then we assign a benchmark value to each. 

Many marketing professionals agree that influencer marketing is more valuable than traditional paid media. The nature of the content is naturally more authentic and intimate compared to a paid advertisement. The goals are different, too — influencers aim for engagement rather than just reach.

How do we know it is more valuable, you ask? Well, that’s where EMV comes in. 

As we mentioned earlier, EMV calculates how much money you would have to spend on paid media to achieve the same results (reach and engagements).

 It is estimated that influencer marketing is 10.52X more cost-effective than paid media. Or, to put it another way, it would cost $10.52 of paid ad spend per $1 of influencer spend to achieve the same results. 

To calculate your influencer marketing EMV, you can use this formula:

[(Total impressions/1000) * CPM] + (1500 * Cost Per Like) + (500 * Cost Per Comment) = EMV

Let’s say you’re doing a social media influencer campaign that earns 2,000 engagements, let’s say 1500 likes and 500 comments. We’ll assume a $3.00 cost per impression (CPM). 

Influencer Marketing Measurement: KPIs, Metrics, ROI

One of the most effective ways to gain credibility for your brand is through social media influencers.

A single endorsement from a trusted third party – someone who has influence with your target audience – can accomplish what may take you weeks or months to accomplish with traditional marketing methods.

Finding the right social media influencer for your brand isn’t as easy as it might seem. Australian influencers are achieving big things for brands who have aligned themselves with the right people.

Tip: We also have a global list of the top Instagram influencers, as well as local lists of the top Instagram influencers in Singapore, the Top Indonesian Instagram Influencers, the Top South African Instagram Influencers, the Top Instagram Influencers in Malaysia, and the best Instagram Influencers in Hong Kong for you if you'd like to broaden your influencer marketing strategy.

Let’s look at the top Aussie influencers to see examples of what can be achieved.

How to determine top Australian influencers

Top 10 Australian influencers based on engagement rate for sponsored content

Finding Australian influencers to work with your brand

We’ve pulled information from the Meltwater social influencer marketing platform to demonstrate how you can assess whether it’s the right personality for your influencer marketing. Knowing how to use an influencer marketing hub like this can help you avoid getting caught in a fake followers trap.

So how do you decide which creatives to approach? There are so many questions you can ask:

Is the highest paid person the way to go?

Will the most followed person deliver the best return on your investment?

Should Instagram followers be considered more important than fans of a popular YouTube channel? 

Is an Australian YouTuber as effective as the international vlogger stars?

Does a blogger need an Instagram account to be influential?

It doesn't take long to get confused about the best strategy to take.

Our best tip is to assess these influential creators on their sponsored posts, to see who is driving ROI through brand partnerships. We’re looking at engagement rates to do that. In other words, if an Aussie influencer has been paid for a sponsored post, we want to see who is attracting the most notice and, potentially, driving the most business for their sponsors.

Tip: Consider briefing your influencer with the right timing as well to reach the biggest possible audience. These are the best times to post on Instagram in Australia.

<div style="font-size: 18px;
    line-height: 31px;
    font-weight: 200;">
<ol>
<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">LEVI NEUFELD</h4></li>
<ul>
<li><strong>Engagement rate:</strong> 18.3%</li>
<li><strong>Followers:</strong> 335.3K</li>
<li><strong>Posts:</strong> 6</li>
<li><strong>Top Category:</strong> Fashion</li>
<li><strong>Brands:</strong> PayPal, Magnum Ice Cream</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Nalopia</h4></li>
<ul>
<li><strong>Engagement rate:</strong> 10.65%</li>
<li><strong>Followers:</strong> 2.8M</li>
<li><strong>Posts:</strong> 22</li>
<li><strong>Top Category:</strong> Xbox</li>
<li><strong>Brands:</strong> ASUS, ASUS Australia & New Zealand</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">aj clementine</h4></li>
<ul>
<li><strong>Engagement rate:</strong> 8.31%</li>
<li><strong>Followers:</strong> 2.3M</li>
<li><strong>Posts:</strong> 3</li>
<li><strong>Top Category:</strong> Business</li>
<li><strong>Brands:</strong> SWAROVSKI, T2 Tea, SKAGEN</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">leah halton</h4></li>
<ul>
<li><strong>Engagement rate:</strong> 8.23%</li>
<li><strong>Followers:</strong> 1.9M</li>
<li><strong>Posts:</strong> 4</li>
<li><strong>Top Category:</strong> Lifestyle</li>
<li><strong>Brands:</strong> Nasty Gal, Samsung Australia</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">L I V &#57422;</h4></li>
<ul>
<li><strong>Engagement rate:</strong> 7.89%</li>
<li><strong>Followers:</strong> 378.6K</li>
<li><strong>Posts:</strong> 9</li>
<li><strong>Top Category:</strong> Lifestyle</li>
<li><strong>Brands:</strong> Nasty Gal, Official IG Converse Australia, Gymshark</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">mishti rahman</h4></li>
<ul>
<li><strong>Engagement rate:</strong> 7.54%</li>
<li><strong>Followers:</strong> 593K</li>
<li><strong>Posts:</strong> 8</li>
<li><strong>Top Category:</strong> Business</li>
<li><strong>Brands:</strong> Afterpay, Dior Beauty Lovers</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Chloe Ting</h4></li>
<ul>
<li><strong>Engagement rate:</strong> 7.15%</li>
<li><strong>Followers:</strong> 4.1M</li>
<li><strong>Posts:</strong> 7</li>
<li><strong>Top Category:</strong> Lifestyle</li>
<li><strong>Brands:</strong> ALPHA-H, Sitting Pretty</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">𝐉 𝐀 𝐊 𝐄 𝐁  𝐅 𝐈 𝐒 𝐇 𝐄 𝐑</h4></li>
<ul>
<li><strong>Engagement rate:</strong> 6.89%</li>
<li><strong>Followers:</strong> 433.6K</li>
<li><strong>Posts:</strong> 11</li>
<li><strong>Top Category:</strong> Australian</li>
<li><strong>Brands:</strong> Disaronno</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Joshua Paine</h4></li>
<ul>
<li><strong>Engagement rate:</strong> 6.37%</li>
<li><strong>Followers:</strong> 684K</li>
<li><strong>Posts:</strong> 32</li>
<li><strong>Top Category:</strong> Business</li>
<li><strong>Brands:</strong> Universal Store, L’Oreal</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Harry &#129535;</h4></li>
<ul>
<li><strong>Engagement rate:</strong> 5.48%</li>
<li><strong>Followers:</strong> 9.2M</li>
<li><strong>Posts:</strong> 18</li>
<li><strong>Top Category:</strong> Business</li>
<li><strong>Brands:</strong> boohooMAN</li>
</ul>

</ol>
</div>

These content creators are working across all social media channels including Instagram, Instagram Stories, Twitter, YouTube, and TikTok. Let’s look at the most popular platforms and see how the Australian IG influencers stack up.

Tip: Take a look at the top Australian TikTok influencers and check out the best Australian YouTubers.

There’s no doubt the Australian Instagrammer can be valuable to your marketing initiative.

Looking at this same list again, we’ve ranked them exclusively for their Instagram influencer Australia credentials. This shows why it’s critical for marketing teams to do their homework. Even the most effective Aussie influencer won’t have the same pull on every social channel. You can’t rely on the size of the network or the number of posts to drive engagement rates. 

The Instagram influencers Australia list shakes out like this for engagement rate:

<div style="font-size: 18px;
    line-height: 31px;
    font-weight: 200;">
<ol>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Instagram Stats: Nalopia</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/nalopia/" target="blank">@nalopia</a></li>
<li><strong>Instagram Engagement rate:</strong> 23.28%</li>
<li><strong>Instagram Followers:</strong> 127K</li>
<li><strong>Instagram Posts:</strong> 85</li>
<li><strong>Instagram Likes:</strong> 28.8K</li>
<li><strong>Instagram Comments:</strong> 584</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Instagram Stats: aj clementine</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/ajclementine_/" target="blank">@ajclementine</a></li>
<li><strong>Instagram Engagement rate:</strong> 18.79%</li>
<li><strong>Instagram Followers:</strong> 428K</li>
<li><strong>Instagram Posts:</strong> 526</li>
<li><strong>Instagram Likes:</strong> 80.1K</li>
<li><strong>Instagram Comments:</strong> 405</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Instagram Stats: Joshua Paine</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/joshuapaine/" target="blank">@joshuapaine</a></li>
<li><strong>Instagram Engagement rate:</strong> 18.1%</li>
<li><strong>Instagram Followers:</strong> 104K</li>
<li><strong>Instagram Posts:</strong> 300</li>
<li><strong>Instagram Likes:</strong> 18.9K</li>
<li><strong>Instagram Comments:</strong> 77</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Instagram Stats: leah halton</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/leahhalton_/" target="blank">@leahhalton</a></li>
<li><strong>Instagram Engagement rate:</strong> 15.21%</li>
<li><strong>Instagram Followers:</strong> 593K</li>
<li><strong>Instagram Posts:</strong> 395</li>
<li><strong>Instagram Likes:</strong> 90.1K</li>
<li><strong>Instagram Comments:</strong> 170</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Instagram Stats: 𝐉 𝐀 𝐊 𝐄 𝐁  𝐅 𝐈 𝐒 𝐇 𝐄 𝐑</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/jakebfisher/" target="blank">@jakebfisher</a></li>
<li><strong>Instagram Engagement rate:</strong> 15.21%</li>
<li><strong>Instagram Followers:</strong> 11.8K</li>
<li><strong>Instagram Posts:</strong> 60</li>
<li><strong>Instagram Likes:</strong> 920K</li>
<li><strong>Instagram Comments:</strong> 26</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Instagram Stats: mishti rahman</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/mishti.rahman/" target="blank">@mishtimakeup</a></li>
<li><strong>Instagram Engagement rate:</strong> 5.76%</li>
<li><strong>Instagram Followers:</strong> 530K</li>
<li><strong>Instagram Posts:</strong> 234</li>
<li><strong>Instagram Likes:</strong> 30.5K</li>
<li><strong>Instagram Comments:</strong> 92</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Instagram Stats: L I V &#57422;</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/oliviamescia/" target="blank">@oliviamescia</a></li>
<li><strong>Instagram Engagement rate:</strong> 3.13%</li>
<li><strong>Instagram Followers:</strong> 271K</li>
<li><strong>Instagram Posts:</strong> 517</li>
<li><strong>Instagram Likes:</strong> 8.5K</li>
<li><strong>Instagram Comments:</strong> 33</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Instagram Stats: Harry &#129535;</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/harryjowsey/" target="blank">@harryjowsey</a></li>
<li><strong>Instagram Engagement rate:</strong> 3.12%</li>
<li><strong>Instagram Followers:</strong> 4.3M</li>
<li><strong>Instagram Posts:</strong> 460</li>
<li><strong>Instagram Likes:</strong> 134.5K</li>
<li><strong>Instagram Comments:</strong> 1K</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Instagram Stats: LEVI NEUFELD</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/leviticus/" target="blank">@leviticus</a></li>
<li><strong>Instagram Engagement rate:</strong> 2.93%</li>
<li><strong>Instagram Followers:</strong> 124K</li>
<li><strong>Instagram Posts:</strong> 859</li>
<li><strong>Instagram Likes:</strong> 3.6K</li>
<li><strong>Instagram Comments:</strong> 53</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Instagram Stats: Chloe Ting</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/chloe_t/" target="blank">@chloe_t</a></li>
<li><strong>Instagram Engagement rate:</strong> 0.48%</li>
<li><strong>Instagram Followers:</strong> 3.1M</li>
<li><strong>Instagram Posts:</strong> 443</li>
<li><strong>Instagram Likes:</strong> 14.8K</li>
<li><strong>Instagram Comments:</strong> 141</li>
</ul>

</ol>
</div>

If you look at these two lists side by side, you can quickly begin to see influencer marketing differs from platform to platform. If an influencer drives engagement on one platform, that doesn’t mean they’ll have the same reach everywhere else. That’s why it helps to have a trusted source of information to help you determine the right social influencer strategy for each channel.

<table style="max-width: 100%; overflow-x: scroll;">

<thead>
<tr>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Ranking</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Top Influencers Australia</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Top Instagram Influencers Australia</th>
</tr>
</thead>

<tbody>

<tr>
<td style="text-align: center;">1</td>
<td style="text-align: center;">LEVI NEUFELD</td>
<td style="text-align: center;">Nalopia</td>
</tr>

<tr>
<td style="text-align: center;">2</td>
<td style="text-align: center;">Nalopia</td>
<td style="text-align: center;">aj clementine</td>
</tr>

<tr>
<td style="text-align: center;">3</td>
<td style="text-align: center;">aj clementine</td>
<td style="text-align: center;">Joshua Paine</td>
</tr>

<tr>
<td style="text-align: center;">4</td>
<td style="text-align: center;">leah halton</td>
<td style="text-align: center;">leah halton</td>
</tr>

<tr>
<td style="text-align: center;">5</td>
<td style="text-align: center;">L I V &#57422;</td>
<td style="text-align: center;">𝐉 𝐀 𝐊 𝐄 𝐁  𝐅 𝐈 𝐒 𝐇 𝐄 𝐑</td>
</tr>

<tr>
<td style="text-align: center;">6</td>
<td style="text-align: center;">mishti rahman</td>
<td style="text-align: center;">mishti rahman</td>
</tr>

<tr>
<td style="text-align: center;">7</td>
<td style="text-align: center;">Chloe Ting</td>
<td style="text-align: center;">L I V &#57422;</td>
</tr>

<tr>
<td style="text-align: center;">8</td>
<td style="text-align: center;">𝐉 𝐀 𝐊 𝐄 𝐁  𝐅 𝐈 𝐒 𝐇 𝐄 𝐑</td>
<td style="text-align: center;">Harry &#129535;</td>
</tr>

<tr>
<td style="text-align: center;">9</td>
<td style="text-align: center;">Joshua Paine</td>
<td style="text-align: center;">LEVI NEUFELD</td>
</tr>

<tr>
<td style="text-align: center;">10</td>
<td style="text-align: center;">Harry &#129535;</td>
<td style="text-align: center;">chloe ting</td>
</tr>

</table>

For many industries, working with micro influencers provides a good return on investment. Not everyone can afford to work with celebrities like Chris Hemsworth or even Australian YouTuber stars like Troye Silvan. While the top creators have huge networks, micro influencers often have rusted-on fans that hang on their every recommendation.

According to Meltwater's The Rise of the Creator Economy: A New Opportunity for Brands in Asia Pacific, micro influencers are a lucrative alternative. Creators who have 5k-30k followers, are a good choice for two reasons. Rates for their posts are considerably lower, charging on average just $200 per Instagram post. Smaller, focused audiences make for high engagement and the best ROI.

Another advantage for a marketer who wants to stick to a tight budget is you can zero in on your local market. Behind-the-scenes posts from a Melbourne fitness influencer won't deliver the same kind of value to a Sydney gym owner as a local hero. You may not be able to engage Kayla Itsines or Calum Von Moger but you can work with the people in your community who have built loyal followings.

<div style="font-size: 18px;
    line-height: 31px;
    font-weight: 200;">
<ol>
<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Kuthakiana</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/kuthakiana/" target="blank">@kuthakiana</a></li>
<li><strong>Engagement rate:</strong> 20.55%</li>
<li><strong>Followers:</strong> 2K</li>
<li><strong>Posts:</strong> 29</li>
<li><strong>Likes:</strong> 342</li>
<li><strong>Comments:</strong> 63</li>
<li><strong>Top Category:</strong> Fashion</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Tim Bowrey</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/timbowrey26/" target="blank">@timbowrey26</a></li>
<li><strong>Engagement rate:</strong> 14.67%</li>
<li><strong>Followers:</strong> 13.4K</li>
<li><strong>Posts:</strong> 1,148</li>
<li><strong>Likes:</strong> 2K</li>
<li><strong>Comments:</strong> 17</li>
<li><strong>Top Category:</strong> Pilots</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Erin Scott</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/erin_scott22/" target="blank">@erin_scott22</a></li>
<li><strong>Engagement rate:</strong> 11.14%</li>
<li><strong>Followers:</strong> 3.8K</li>
<li><strong>Posts:</strong> 477</li>
<li><strong>Likes:</strong> 408</li>
<li><strong>Comments:</strong> 12</li>
<li><strong>Top Category:</strong> Fashion</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">MELBOURNE MAKE UP ARTIST</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/hanabellabeauty/" target="blank">@hanabellabeauty</a></li>
<li><strong>Engagement rate:</strong> 10.86%</li>
<li><strong>Followers:</strong> 28.2K</li>
<li><strong>Posts:</strong> 258</li>
<li><strong>Likes:</strong> 356</li>
<li><strong>Comments:</strong> 50</li>
<li><strong>Top Category:</strong> Beauty</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Geethanjali</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/touchofgs/" target="blank">@touchofgs</a></li>
<li><strong>Engagement rate:</strong> 10.22%</li>
<li><strong>Followers:</strong> 4.2K</li>
<li><strong>Posts:</strong> 269</li>
<li><strong>Likes:</strong> 409</li>
<li><strong>Comments:</strong> 15</li>
<li><strong>Top Category:</strong> Lifestyle</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Melbourne Monochrome</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/melbourne.monochrome/" target="blank">@melbourne.monochrome</a></li>
<li><strong>Engagement rate:</strong> 9.14%</li>
<li><strong>Followers:</strong> 4.6K</li>
<li><strong>Posts:</strong> 162</li>
<li><strong>Likes:</strong> 411</li>
<li><strong>Comments:</strong> 12</li>
<li><strong>Top Category:</strong> Travel</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">ELISE</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/veggie_leese/" target="blank">@veggie_leese</a></li>
<li><strong>Engagement rate:</strong> 8.92%</li>
<li><strong>Followers:</strong> 4.7K</li>
<li><strong>Posts:</strong> 294</li>
<li><strong>Likes:</strong> 402</li>
<li><strong>Comments:</strong> 20</li>
<li><strong>Top Category:</strong> Food</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">catzin :~~~p</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/catherinezin/" target="blank">@catherinezin</a></li>
<li><strong>Engagement rate:</strong> 8.56%</li>
<li><strong>Followers:</strong> 4.9K</li>
<li><strong>Posts:</strong> 34</li>
<li><strong>Likes:</strong> 409</li>
<li><strong>Comments:</strong> 14</li>
<li><strong>Top Category:</strong> Business</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Caroline Stubbs</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/caroline_stubbs/" target="blank">@caroline_stubbs</a></li>
<li><strong>Engagement rate:</strong> 6.86%</li>
<li><strong>Followers:</strong> 6.1K</li>
<li><strong>Posts:</strong> 528</li>
<li><strong>Likes:</strong> 415</li>
<li><strong>Comments:</strong> 4</li>
<li><strong>Top Category:</strong> Business</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
    color: #202020;
    font-size: 20px;
    line-height: 26px; !important">Natalie Zelez</h4></li>
<ul>
<li><strong>Instagram Handle:</strong> <a href="https://www.instagram.com/nataliezelez/" target="blank">@cnataliezelez</a></li>
<li><strong>Engagement rate:</strong> 6.6%</li>
<li><strong>Followers:</strong> 6.3K</li>
<li><strong>Posts:</strong> 260</li>
<li><strong>Likes:</strong> 374</li>
<li><strong>Comments:</strong> 39</li>
<li><strong>Top Category:</strong> Lifestyle</li>
</ul>

</ol>
</div>

Working with content creators can supercharge your marketing and expose your company to large networks of people who discover you on social channels. Sponsoring content and social postings with people who have influence with your target audience is a good way to attract and engage consumers who might not know about you or don’t respond to industry advertising.

Developing partnerships with the right social influencers can continue to deliver returns for your marketing initiatives for years to come.

Looking for the right hashtags? Then our List of the Most Trending Hashtags in Australia will help you.

Get in touch with Meltwater Australia by filling out the form below to learn more about how the Meltwater Social Influencer Marketing Platform can find the best Australian social influencers to drive engagement and deliver a great ROI.

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We would be remiss to ignore recent reports indicating that certain features on social media can have a negative impact on mental health, specifically for teenagers. These reports are worrying, and while we do not have the power to change how these platforms are operated, we do hope that the brands that enlist these platforms for marketing initiatives do so with mindful intention.

For us, that is the beauty of influencer marketing. It is a marketing channel that requires the most intentional strategy, and will often put emotional impact before monetary. Because the stronger the emotional connection the better the influencer ROI and brand longevity.

In a recent study by Fuse Media, it was found that 76% of Gen Z believe that a brand should be empowering.

This is a generation that values the positive impact of profit, and they want to see this reflected in the brands they subscribe to. And, it’s important that brands will stand up and talk about things that were once considered taboo, like mental health.

Being vulnerable means being authentic, and authenticity is one of the best ways to form lasting connections with a new audience.

Maybelline is an American beauty and cosmetics line based in New York City. If you were anywhere during the 90s and early 00s then you’ve most likely heard the phrase, “maybe she’s born with it, maybe it’s Maybelline.” Well, maybe that slogan didn’t age too well but it’s hard to forget.

The brand you might remember for its “lash blast, long-lasting mascara” is presenting itself in a very different way. With its #BraveTogether campaign, the beauty brand is looking inward and openly talking about mental health. A bold and important move for a brand that exists in an industry that has been connected to negatively impacted women.

The company creatively promoted the campaign with an animated Lifter talking about Anxiety and Depression. The juxtaposition of openly speaking about mental health through cartoon makeup is such a clear representation of where marketing is today. Companies, in every industry, need to get honest and raw.

Storm Reid is an American Actress and an official spokesperson for Maybelline. With 1.6M follows Storm has a dedicated social media following, with a True Reach of 700K views per post. 44% of her audience is aged 18-24, and 80% are female, making her a perfect collaborator for a brand looking to engage with a younger audience.

Past Collaborations: Aerie, New Balance, Colgate

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