When is the Best Time to Post on Social Media? [Infographic]

best time to post on facebook
best time to post on facebook

When is the best time to post on social media? The question that everyone wants the answer to! This is hardly a surprise with reach being so low – After all, we want our posts to have maximum impact.

However, unsurprisingly, the answer isn’t as simple as Sunday 6 pm (despite what people may think!). The best time to post on social media will depend on when our audience is online, and when your audience use specific social networks. To get you started, check out the infographic below. We’ll then be digging into how to find the best time to post on social media for your brand.

best time to post on social media meltwater infographic

When is the best time to post on Social Media? 

Facebook: Wednesday- Sunday from 12pm-3pm.

Instagram: Monday & Thursday from 8am-9am, 5pm, and 2am.

Twitter: Wednesday if you’re B2B, Saturday & Sunday if B2C. From 12pm-3pm and 5pm-6pm.

Linkedin: Tuesday & Wednesday from 7am – 8am, 12pm then 5pm-6pm.

*, Of course, these times will vary based on your audience.

How do I find the best time to post on social media for my brand? 

1. Look at your Buyer Persona’s


What does the typical day in the life of your audience look like? Consider how this may impact when they look at their social media profiles. For example, chances are, if your audience works regular 9-5 jobs, they’ll be looking at social media sites during their lunch breaks, on their commute and at the weekend. Whereas, if your audience is university students, chances are they will be checking social media at different times.

2. Look at what time your posts get the most engagement

An easy way to work out when the best time to post on social media is, is through looking at what times and days you get the most engagement on social media currently.

For Twitter, go into ‘Twitter Analytics’ and sort by ‘Top Tweets’, you can then look at your top tweets. Analyse which time and day get the most engagement.

For Facebook, go into ‘Insights’ of your page, to look at what days you get the most reach and likes.

On Instagram, if you have a business profile, you can look at Instagram’s analytics feature. As you can see in the screenshot below, you can look at what days have received the most interactions & highest reach.

instagram engagement insights

3. Use ViralPost

One way to choose the best time to post on social media is with Meltwater’s social engagement tool.  ViralPost is a feature within Meltwater Engage that looks at your most active & influential followers on social media, and when they are engaging the most. It then recommends the best time to post based on this.

4. Experiment

Over time you can experiment by posting at different times to see how much engagement your post gets. Remember the engagement of each social media post will also depend on the content itself. Therefore, ensure you test each time and day more than once.

So now you know when the best time to post on social media is, or at least how to find out! If you want to learn more about the simple tweaks you can make to optimise your social media strategy, fill out the form below and we’ll conduct a free assessment of your strategy and offer improvement recommendations!