Showing posts in category Marketing
The Role of Traditional Media Tools in Trend Forecasting

The Role of Traditional Media Tools in Trend Forecasting

James Coleman August 18, 2019

When speaking of forecasting, what we’re really talking about is predicting behavior. The ability to see into the future offers outsized rewards to those…

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Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

Social Sidekick: Your Monthly Guide to Social Holidays, Themes, and Noteworthy Events

Michaela Morales August 14, 2019

Summer is setting, but we still have one more holiday to hang on to. You will have no shortage of affection in September with…

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Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

Why Marketing and Comms Should Start Working with Trend Forecasters—And How to Find the Right Ones

John Boitnott August 11, 2019

Of all the challenges that marketing and comms teams face regularly, predicting customer behavior might be the hardest to come by—and the most tantalizing.…

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