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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.

Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

As a result of social media, the traditional news cycle has accelerated. Many people today receive most, if not all, of their news through the major social media networks. 

This dramatic shift in consumption habits has increased both the speed and accessibility of information. Now anyone with an internet connection has the ability to either knowingly or unknowingly spread a false narrative. As a result, misinformation, as well as disinformation, has become more prevalent—and thus needs to become more prevalent in our conversations.

As a leader in the social and consumer intelligence fields, Meltwater recognizes its responsibility to help organizations, both public and private, understand misinformation and disinformation and navigate their impacts.

In partnership with NAGC, I had the privilege of hosting a fireside chat between Ben Kessler, Head of Government Solutions at Meltwater, and Christina Nemr, Director at Park Advisors and Disinfo Cloud, to help unpack what public information and public affairs offices can and should do to protect their brands or agencies.

The Difference Between Misinformation & Disinformation

The Increasing Challenge for Government Agencies

Counter False Messages, Don’t Repeat Them

What Can You Do About Misinformation & Disinformation?

Internal Reporting to Help Stem the Tide of Mis/Disinformation

Misinformation and disinformation have been discussed heavily over the last few months in connection with the U.S. election, COVID-19, and vaccines. On the surface, it seems they can be used interchangeably. 

However, Christina Nemr explained during the NAGC conference that it’s not that simple. 

She cautioned that while “the results and the impact of both misinformation and disinformation can be the same, the difference between the two terms actually lies in the intent.” 

The difference between the misinformation and disinformation is that misinformation is false or inaccurate information that is spread unintentionally while disinformation is intentionally false information that is spread, designed to manipulate emotions. Disinformation is typically designed to influence social, political, or economic outcomes, and ultimately inflict harm. 

This issue isn’t new, but it’s been increasing in visibility over the past few years. U.S. intelligence experts have verified that Russia attempted to influence the outcome of the past two presidential election cycles through carefully organized disinformation campaigns across networks such as Twitter & Facebook through the Kremlin-supported Internet Research Agency. 

According to the Oxford Internet Institute, disinformation campaigns increased exponentially in 2020 vs 2019. So, where are false narratives coming from? Christina explained that this increase in activity is quite simply “because it's, unfortunately, an effective way to move an agenda forward.” This includes both state and non-state actors who have a specific goal or agenda.

Christina further clarified that disinformation and misinformation come up more frequently “when there is a data deficit or a data vacuum.” For example, when there is a new topic that is complex or is filled with uncertainty, people will have a number of questions and seek quick answers. Christina explained that simplistic answers to these questions can lead to conspiracy theories to help explain complex topics. 

She was also quick to point out that disinformation does not always equal a conspiracy theory, “but disinformation does strategically amplify conspiracy theories to advance an agenda.”

Ben added to Christina’s points, saying “if trusted sources do not give answers, others will.” 

When good questions don’t have answers and there are no experts to turn to for answers, then there’s an increased likelihood that mis/disinformation will fill the void. 

Ben explained that as a source of trustworthy information, communications and public affairs professionals can play a role in eliminating this void. 

Christina followed up on this explaining specifically how the Cybersecurity and Infrastructure Security Agency (CISA), which sits inside of DHS, preemptively planned for harmful narratives and rumor control regarding how to vote and the security of the US election equipment. She continued that CISA proactively worked with various influencers by providing them with very detailed information on the topic. This way, the factual information was able to reach a wide audience quickly and traditional media could also pick it up and refute any disinformation that was occurring. 

As discussed, data deficits and information gaps lend themselves to false narratives. During the panel discussion, Christina expanded upon this point by saying organizations “can help maximize resources and avoid disinformation resonance by trying to approach [the issue] in a preemptive manner.” 

One of her suggestions included monitoring social media to see what’s already being said on social media and various fringe platforms about your organization or topics of responsibility. From there, reach out to your target audience on their ideal platforms such as Facebook, TikTok, or a Reddit ‘AMA’.

Christina cautioned however that due to the speed of information these days, “you never want to be in a position where you have decided to counter a specific campaign, and you inadvertently end up adding fuel to the fire.”

Ben strongly agreed with this assessment and added that you shouldn't depend upon your hunches, but actually look at historical patterns, to predetermine signals as to whether or not you should respond—something he encouraged organizations to do as part of their planning.

When encountering false narratives, the first instinct is typically to spell out why the claim is wrong or inaccurate, but both experts cautioned against this. Christina explained that by debunking the false claims, you inadvertently repeat them. This repetition can strengthen and boost disinformation, give it more visibility in social media algorithms. 

Instead, the suggested approach is to clearly and plainly push out your own message, thereby filling the information gaps that afforded the opportunity for the disinformation to appear in the first place. 

The key is to have a fact-based approach that is not designed to not insult anyone's intelligence.

Communications that prioritize transparency, consistency, and truth are important for protecting organizations from falsehoods. For organizations, this means understanding which channels matter most to your audience and engaging with them there consistently.

Additionally, organizations need to be intentional about the narratives they promote about themselves.

Keeping your eyes and ears open for misinformation and disinformation is vital for all institutions, but in particular government organizations and public information professionals need to be extra vigilant. 

With media, social, and consumer insights solutions, communications professionals have advanced ways to understand what's happening in their space and preempt crises.

For example, The Meltwater Media Intelligence Suite helps organizations build resilience against misinformation and disinformation through:

Detection and monitoring, by analyzing vast amounts of social and media data with the ability to filter for mentions from disreputable sources

Understanding the spread, by providing insights into how and why misinformation and disinformation spread, as well as the influencers involved 

Response and mitigation, by providing real-time alerts and detailed analytics

Audience understanding, by identifying audience segments and analyzing their receptiveness to false narratives

Ben summarized “there is no formula that says ‘if X and Y then misinformation’ and if ‘A plus B then disinformation.’ Spotting an issue requires looking at the breadth of data available and coming up with enough signals that raise a red flag.” 

Christina agreed, adding that communicators should have a baseline understanding of their current presence. This way, when a spike in conversations occurs, you have a clear indicator that something is going on.

There are a number of resources available from free tools to enterprise-level misinformation detection solutions that can help track, measure, and understand the impact of both misinformation & disinformation, but most importantly, agencies need to be prepared. 

That preparedness starts with understanding your organization’s baseline media presence. For example, public information officers should understand and track how many inquiries they receive on a given topic. This way, you can see if you are suddenly having to correct the record more frequently. Further, maintain a record of how frequently your agency, leadership, and topic of responsibilities are discussed across the entire media landscape—this includes traditional media, broadcast, and social media. 

When there’s a spike in conversations or something doesn’t seem quite right, you can refer to your internal baseline records. 

With Meltwater, you can set up real-time alerts and be notified as soon as unusual shifts and spikes happen. Request a demo to learn more!

We recommend a media monitoring solution that can track conversations across all mediums from TV, radio, and podcasts, to online news, print, and vast social media networks, this way, you have a 360-degree view of what’s happening.  

Building resilience to false and harmful narratives is an iterative process that’s impossible without quantifying and benchmarking brand health and reputation. Organizations that want to build resilience against misinformation and disinformation need precise reporting and accurate data to shape and continuously evolve their communications strategies. 

Daily reporting contextualizes the media stories disseminating false narratives, highlighting media angles and assessing impact. Monthly and quarterly reporting investigates trends and patterns behind false narratives, painting a bigger picture of the narrative landscape. With a holistic reporting approach, organizations are able to track the spread of false narratives and their impacts on overall brand or organizational health.

For additional reading on dealing with an ongoing brand and reputation crisis, check out the findings of a similar panel discussion hosted in partnership with Ancestry, Edelman, HP, & Kimpton Hotels.  

Misinformation & Disinformation: What is it and how do you protect your brand against it?

It wasn’t that long ago that marketing took a lengthy research-execute-rinse-repeat approach. But the data-driven, always-on business environment has drastically reshaped expectations for how (and how quickly) companies connect with their customers. Today’s companies are putting more emphasis on real-time marketing to leverage opportunities in the moment instead of chasing yesterday’s news.

Real-time marketing is becoming more important than ever, especially as customers start to expect immediate connections and feedback from brands.

Taking advantage of timeliness gives brands a chance to prove they’re connected to the wider world beyond their corporate walls. They can also use these opportunities to build stronger, relevant, authentic bonds with their customers.

Here's a deeper dive into real-time marketing specifics and how timeliness can inspire your strategy.

Elements of an Effective Real-Time Marketing Strategy

Asking “What is real-time marketing?” is like asking a group of people to name their favorite shade of blue: the answer varies.

Some call it newsjacking, where brands comment on a timely news story to gain media coverage or social engagement.

Others take a more analytical stance. For example, Gartner’s Mike McGuire uses metrics and data to understand where prospects are in the buyer’s journey and respond accordingly with relevant, timely offers that provide value.

HubSpot notes that real-time marketing can also be the practice of listening to customer feedback and responding with relevant messaging.

If you’re looking for a general real-time marketing definition, it may be this:

Real-time marketing is the practice of marketing your brand, product, or service in the moment using timely events or feedback to encourage immediate engagement.

Is Real-Time Marketing Different from Social Media Marketing?

There’s a bit of overlap between real-time marketing and social media marketing. But the two aren’t quite the same. While both are designed to spur engagement, social media marketing isn’t always done in real time.

However, social media can be an excellent resource in your real-time marketing toolkit. It gets the word out at lightning speed and has very few obstacles to delay the process.

To be fair, marketers have been trending toward real-time marketing for quite some time. Consumers are increasingly valuing immediacy in their everyday lives (think Uber, Amazon Prime, grocery pickup, etc.).

Given the current digital landscape, it’s fair to say that real-time marketing isn’t just another marketing fad.

The real-time aspect enables connections in the moment. If you’re referencing a current event in your marketing, for example, your message may be more likely to capture your audience’s attention. It’s familiar to them. It breaks through the marketing “blinders” that many consumers wear to avoid ad fatigue.

Today’s digital marketer isn’t focused on content for the sake of content. Rather, relevant content is better positioned to earn engagement.  And since time continually marches onward, every digital marketer has an endless pond of inspiration from which to fish.

Real-time marketing isn’t always easy to get right. Because of the “timely” aspect, there isn’t much time for planning and strategizing. Digital marketers are seizing opportunities as they come and asking for forgiveness later.

But sometimes, these gambles can pay off big.

One of the most recognizable real-time marketing examples is the ALS ice bucket challenge. This viral social media challenge was designed to raise awareness for ALS by showing others how they can experience the feeling of ALS for themselves.

Just how successful was the ice bucket challenge?

More than 17 million people worldwide participated. In the United States, 2.5 million people did the Ice Bucket Challenge and raised more than $115 million for the ALS foundation.

The most admirable part was that the real-time content was almost all user generated. That was a big part of how real-time marketing was used in the ice bucket challenge and kept the challenge alive. Those who stepped up to the ice bucket challenge got to challenge their friends to do the same and/or make a monetary donation.

Oreo also won over fans with its real-time marketing tweet during the Super Bowl XLVII blackout. When a short power outage interrupted the Super Bowl, Oreo responded with a simple graphic reminding their followers they can still “dunk in the dark.”

The post received more than 10,000 retweets and 18,000 Facebook likes shortly after it was posted. Even better, the press mentions and 525 million brand impressions is far more than what the cookie would have received with a paid Super Bowl ad.  

Marketers face no shortage of challenges in today’s rapidly evolving landscape, and real-time marketing is no exception. However, there are a few unique aspects that carry more weight with real-time efforts compared to other forms of digital marketing:

Marketers need to disable their snooze buttons if they want to seize real-time marketing opportunities. It takes an always-on mentality, even during the “off” hours. According to eConsultancy, this is the top challenge among 62% of marketers when attempting a real-time strategy.

Take Oreo, for example. Marketers are usually tuned into the Super Bowl - if only for ads and not the gameplay. But someone saw the opportunity to use the power outage as a way to build brand impressions in a moment where very little context was needed.

Building a Sustainable Marketing Strategy

Shooting off a witty tweet here and there is one thing. But building real-time marketing into your strategy takes a different perspective.

eConsultancy notes that 45% of marketers say that having the ongoing resources and skills to pull off a real-time marketing strategy is a top challenge. For real-time marketing to pay off in a way that it becomes part of your brand, finding ways to be consistent and sustain your efforts are key.

With planned promotions and campaigns, marketers have more time to collect, analyze, and report on data. In real-time marketing, this process happens much faster and can be harder to measure.

Real-time marketing calls for real-time data and intelligence, something with which eConsultancy says 51% of marketers struggle. Marketers have access to copious amounts of data, such as shares, retweets, and other engagements. But they need a way to separate the cream from the milk and turn those richer insights into action.

Despite its many challenges, brands are finding ways to make real-time marketing work. Though every brand’s approach is different, there are a few common threads we’ve seen that support real-time marketing efforts:

Building real-time marketing into your marketing strategy gives it a purpose and brings it to life. It goes from being treated as a nicety or an afterthought to being treated like a valuable instrument in your marketing toolbox.

After you jump on an opportunity, you deserve to know the impact of your real-time marketing efforts. Engagement is a big indicator you’re creating relevant, customer-centric content. Explore your analytics to see how well your real-time content marketing performs.

Having a dedicated content marketer (or a whole team) for real-time marketing efforts ensures you’re prepared to seize opportunities as soon as you spot them. From finding a hot trend to creating copy and graphics, your real-time marketer can make this part of your strategy their top priority.

If you’re interested in testing the real-time marketing waters, there are a few ways you can go about it.

If you want an important message to spread like wildfire, social media is a good place to start. Social media marketing is a brand’s direct connection to its followers and their respective audiences.

Part of effective social marketing is social listening. It’s not enough to share timely, relevant content if no one is listening. Rather, real-time marketing on social media is more powerful when brands create meaningful conversations on things people care about.

Oreo’s Super Bowl humor worked because the game usually reaches about 5.7 million viewers. That’s a lot of people who would potentially get the joke and share it. They were also the first brand to snatch the power outage as a marketing moment.

Influencer marketing is a twist on word-of-mouth marketing. Messages travel from person to person, but influencers are usually those with a large following and can therefore help reach more people.

During the ALS ice bucket challenge, every participant got a taste of influencer marketing. Once the challenge began, participants kept it going by actively sharing it with their own audience.

Many marketers use social media for real-time marketing to help their content spread faster. But that’s not your only option to get the word out. PR outreach services will pitch your story or content on your behalf and connect you with multiple websites, news channels, and other outlets.

The company you use for PR strategy and outreach might also help with reputation management. Access to advanced PR analytics helps you turn engagement and other metrics into actionable insights.

Real-time marketing is all about branding in the moment. It’s proof that you don’t always need countless hours of research, segmentation, and A/B testing to make an impact. It also gives your customers a peek at the people behind the brand and see how you’re connected to their world.

However, a lack of planning is often considered a gamble – one you may or may not be able to afford. Content marketing for the sake of content will never be as impactful as content that’s relevant and memorable for the right reasons.

Acknowledge the risks of real-time marketing

Real-Time Marketing: Definition & Examples

Every business’s most valuable asset is its customers. If you want to better understand your customers and manage and grow your customer relations, a Customer Relationship Management (CRM) system is a must-have tool. 

Finding the intersection of customer and company success has always hinged on a company’s ability to discover the fine details about their customers. What do they buy? How much do they spend? How did they find your company in the first place?

When you know what makes your customers tick, you can build on those successes to acquire new customers and grow existing accounts.

Before CRM, uncovering these little details was based largely on guesswork or disparate sources of knowledge. But as your business grows – and competition increases – it becomes more essential to see the data behind the customer lifecycle and store it in a single location.

Now, you may have heard of customer relationship management before, but you may still be wondering what the literal CRM meaning is – and we'll cover that first along with how can a CRM system do all of the above to amp up your sales, marketing, and PR. Let’s take a deeper dive. 

What is Customer Relationship Management?

The literal CRM meaning is simply Customer Relationship Management. This encompasses everything from purpose-built CRM tools and software to the actual processes of managing customer relations.

When many people think of CRM, they envision a customer database that serves as a central source for all customer interactions. This database includes, but is not limited to:

Customer details, such as name, company, address, phone number, and email

Average order value and lifetime account value

Interaction history, such as phone calls, emails, and chat logs

Engagement metrics, such as email clicks or website visits

Personal information, such as hobbies, interests, fears, motivations, and family details

Marketing

Misinformation & Disinformation: What is it and how do you protect your brand against it?

Real-Time Marketing: Definition & Examples

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

Update Your Skills Through Meltwater Academy

What is B2B Marketing and B2B Sales?

The Basics of a Successful Marketing Campaign

WhatsApp and Messenger Apps as a Marketing Tool

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

How CPG Brands in MENA Can Benefit From Digital Marketing

Growth Hacking for Marketers

Event Marketing Strategies and Best Practices

The Rise of Converged Media [Expert Interviews]

Marketing

Misinformation & Disinformation: What is it and how do you protect your brand against it?

Real-Time Marketing: Definition & Examples

How A Customer Relationship Management (CRM) System Can Help Your Business Succeed

Update Your Skills Through Meltwater Academy

What is B2B Marketing and B2B Sales?

The Basics of a Successful Marketing Campaign

WhatsApp and Messenger Apps as a Marketing Tool

Q&A with Prakash Senghani: Your AI & Transformation Questions Answered

How CPG Brands in MENA Can Benefit From Digital Marketing

Growth Hacking for Marketers

Event Marketing Strategies and Best Practices

The Rise of Converged Media [Expert Interviews]

Interested in learning how Meltwater can help you? Fill out the form to learn more.