Uncover consumer growth opportunities in luxury
We work with the world's largest luxury brands, giving them the tools they need to understand consumers and markets better and build stronger, more profitable relationships with their customers.
Connecting with Luxury Customers
Economic shifts, endless choices, and online communities have reshaped how luxury consumers discover and engage with brands. Today’s digital-first buyers seek authenticity, value, and exclusivity while navigating overwhelming options. With rising ad fatigue, they prioritize personalized interactions, peer recommendations, and brand narratives that align with their values.
Using our social, media, consumer, and intelligence solutions, we analyzed consumer conversations on retail discovery and research to uncover key stats like the ones shown here and identify new marketing strategies.
Approximately 56% of internet users worldwide purchased a product or service online in 2024.
In 2024, 10.8% of internet users purchased a second-hand item through an online store.
Last year, 15.3% of internet users made a purchase using a Buy Now, Pay Later service.
New Report: Consumer Insights: Luxury Fashion Resale
Secondhand, pre-owned, pre-loved, used — call it what you want, but the online resale sector is transforming the luxury fashion industry and reshaping consumer demands along with it. Skip past the assumptions and get to the heart of what’s driving excitement with our data-driven Consumer Insights: Luxury Fashion Resale report.
Check out Consumer Insights: Luxury Fashion Resale for a deeper understanding of what resonates with today’s secondhand luxury shoppers.
We help luxury brands track their performance with real-time analytics and data-driven insights during key events. Here are some examples:
NYFW SS25 exclusive social media breakdown
Stay ahead of the fashion curve with our in-depth analysis of the SS25 New York Fashion Week. Discover what’s trending, who’s making waves, and how the fashion industry is evolving. Our dashboard provides exclusive insights into the key elements shaping this year’s event.
Discover key F1 sponsorship insights
Are your sponsorship efforts winning the race? Or left at the starting line?
Access the dashboard to uncover these key insights around the second Formula 1 Las Vegas Grand Prix, including fan conversations, logo recognition, and driver sentiment and how Meltwater can help you dive deeper into these topics.
PARIS 2024: Insight report
As the countdown to Paris 2024 unfolded, excitement grew, offering marketers a unique opportunity to leverage emerging trends and elevate brand engagement. Our comprehensive report explored the strategies that successful brands used to stand out at prestigious events like the Olympics.
MET Gala insight dashboard
Uncover the MET Gala's multifaceted impact with our exclusive Insight Dashboard. Take a deep dive into one of the most eagerly awaited events of the year, gaining valuable insights into its impact and significance in the industry.
The Big Game: exclusive dashboard
Discover the data and trends that shaped this year’s most-watched event. Our exclusive report highlights:
- Year-over-Year Trends: How audience engagement and buzz evolved.
- Sponsor Impact: The brands that made the biggest splash.
- Halftime Show Highlights: Kendrick Lamar vs. Usher – who ruled the stage?
- Luxury Brand Spotlight: The styles that stole the show.
- Celebrity Buzz: The stars who dominated social media.
New Report: Unlock the Secrets of Cultural Amplification
In today’s fast-paced digital world, brands thrive on the strength of communities built around shared passions and interests. These communities drive the phenomenon of cultural amplification, where dynamic interactions magnify a brand’s visibility and impact. However, while the rewards of cultural amplification are vast, they come with their own set of challenges.
In this report, we explore how brands can harness the power of community influence, maintain authenticity, and navigate potential risks.
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