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Discover How To Develop a Crisis Response Plan That Isn't Reactive

When things go wrong in the digital age, people start tweeting, which is why it's essential to have a process in place. But where do you start? 

In this webinar, we will cover the basics of a crisis communication strategy, including how to craft strategic responses. Join us to learn:

Why you need to preplan your crisis comms responses,

What the four elements of the CARE model are,

How to build effective crisis campaigns, and 

View examples of successful crisis strategies 

Mastering Brand Crisis and Reputation

Recently, we took an inside look at the top communicators’ playbooks when it comes to managing brand crisis and reputation. We'll share several of those insights during the webinar in addition to exploring several crisis communication campaigns that failed because of an absence of strategic thinking. 

On demand webinar. Learn how to respond strategically in the wake of a brand crisis with a comprehensive crisis communication plan.

Strategic Crisis Communication

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Strategic Crisis Communications

What if you could make reporting both easier and more powerful? Instead of wasting hours gathering data and formatting slide decks every week, you could spend more time on creative campaigns and building media relationships. 

What if all of your reports were tailored to grab the attention of each of your different stakeholders? You could show them the insights that matter most for their role, and more easily get their buy in for your projects. 

You can do both, and this guide to modernizing PR reporting shows you how. 

Download “Modernize Your PR Reporting” today to learn how you can take the pain out of reporting.

Find out how Meltwater can help you - request a demo.

Make PR Reporting Painless and Productive

Modernize Your PR Reporting

Thank you! We hope you find the guide helpful.

Trendjacking, the practice of hopping on a trending conversation and making it your brand’s own, can produce huge wins for your marketing and PR efforts. 

But it's trickier than it sounds! Our Ultimate Guide to Trendjacking provides a playbook for marketing and communications professionals who want to master the art of trendjacking, so you can jump on big moments before they pass you by.

The do’s and don’ts to make trendjacking successful

Key questions to ask when deciding whether to hop on a trend

Examples of brands who have used trendjacking to great effect

Tools and technologies you can use to quickly react to big moments

Download your copy of The Ultimate Guide to Trendjacking to learn more!

Hopping on trending cultural moments can produce big wins for your brand. Download our free guide for everything you need to know about trendjacking!

The Ultimate Guide to Trendjacking | Free Download

The Ultimate Guide to Trendjacking

In order to truly grow influencer marketing as a viable marketing channel, you need a strong strategy, easy ways to facilitate communication, gifting and payment integration, and the ability to track metrics for demonstrating ROI.

Download this interactive guide to see the top Influencer Marketing platforms, and learn why Meltwater is the #1 solution, trusted by clients around the world.

Features of top Influencer Marketing tools

After reading the report, you'll have a better understanding of why Meltwater is ranked as the #1 Influencer Marketing software.

G2's Influencer Marketing Platforms Report

Download G2’s Influencer Marketing Report for free to compare the top platforms used by marketing teams around the world.

Influencer Marketing Platforms Report from G2 | Meltwater

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Compare the Top Influencer Marketing Platforms

Meltwater G2 Guide Influencer Marketing

As the fight against climate change continues, consumers are looking for hope on a plate. Sustainable food and beverages are top of mind for health- and eco-conscious consumers. 

We used the Meltwater Suite to dig into the details. Check out our analysis in our 2024 Consumer Insights: Food & Beverage report.

Download a copy for exclusive insight into:

Trending topics in discussions about sustainable foods

Leading environmental concerns for sustainable food consumers

Most talked about sustainable beverages and brands

Top sustainable food and beverage conversation drivers

Looking for a recipe for marketing success? Download our 2024 Consumer Insights: Food & Beverage report.

Meltwater 2024 Food & Beverage Report.pdf

Explore Meltwater’s data-driven analysis of consumer preferences and trends for sustainability in the food and beverage sector.

2024 Consumer Insights: Food & Beverage

Thank you! Download the 2024 Consumer Insights: Food & Beverage report below.

Catch up on mid-year developments in global digital behavior! The Digital 2024: July Global Statshot Report is packed with the essential stats every data-driven marketer needs to refine their digital strategies. 

Explore more than 400 pages of definitive data, including the numbers on:

Access this report and start leveraging the data to drive your marketing strategies forward.

Digital 2024 July Global Statshot Report.pdf

Explore our comprehensive mid-year update to the data on how the world behaves online.

Digital 2024: July Global Statshot Report

Thank you for downloading the Digital 2024: July Global Statshot Report.

Economic pressures, infinite choices, and flourishing online communities have changed how retail customers encounter new products and brands.

Using social, media, consumer, and intelligence solutions from the Meltwater Suite, we analyzed consumer conversations about retail product discovery and research to uncover new strategies for marketers in the APAC region.

Untapped influencer marketing opportunities

The growth of “best” product lists and shopping guides

Ready to put shoppers at the center of your brand awareness strategies? Explore Connecting with Retail Consumers to learn how.

APAC EN_Retail Industry Report.pdf

2024 Consumer Insights: Retail in APAC

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Whether you’re a brand manager, marketing professional, or simply passionate about sports sponsorships, this webinar is your chance to gain insider knowledge on how Oakley maximizes the impact of their sponsorships and partnerships.

Learn from industry experts as they reveal the tactics and insights that have driven Oakley’s success during the 2024 Olympics and beyond.

Strategic sponsorship insights: Discover how Oakley strategically enhances the value of their sponsorships and partnerships to achieve maximum impact and brand visibility.

Olympic marketing mastery: Take a deep dive into Oakley’s marketing and partnership approach during the 2024 Olympics, and learn how they captured global attention.

Athlete collaboration: Understand the key factors in selecting the right athletes and building successful collaborations that resonate with audiences.

KPI best practices: Learn how to identify and monitor the most relevant KPIs to measure the success of your sponsorship initiatives effectively.

Don’t miss this opportunity to elevate your sponsorship strategies to the next level. Watch this webinar and be part of a dynamic discussion that could transform your approach to partnerships and sponsorships.

Request A Demo

On-Demand Webinar: Maximizing Sponsorship Value: Oakley's Winning Strategies & Key Metrics

Join Meltwater and Oakley for an on-demand webinar exploring the tactics and insights that have driven Oakley’s success during the 2024 Olympics and beyond.

On-Demand Webinar: Oakley's Winning Strategies & Key Metrics

Thank you! We hope you will find this webinar insightful.

Maximizing Sponsorship Value: Oakley's Winning Strategies & Key Metrics

Research reveals five collaboration habits set leading marketers apart from the rest. Dive into what those are, as well as the study behind them, in this insightful discussion. 


Tune into this webinar featuring experts from Meltwater and Asana’s The Work Innovation Lab and learn how to foster collaboration that reaches goals, achieves objectives, and drives data-driven decision-making. 

Insight into how AI is transforming marketing collaboration

How to enable cross-functional collaboration

Strategies for facilitating data-driven decision-making


Plus, learn how to leverage insights from our State of Marketing Collaboration report to help your team succeed.

On-Demand Webinar: The State of Marketing Collaboration with Asana

Join this webinar to discuss the State of Marketing collaboration with Asana

The State of Marketing collaboration with Asana

Asana Webinar - EMEA

Are your higher education marketing strategies truly resonating with Gen-Z? In the ever-evolving landscape of higher education marketing, understanding Gen-Z student preferences is essential for developing strategies that truly engage and boost enrollment.

By identifying these differences, marketing leaders in higher education can gain valuable insights to refine their approaches and forge stronger connections with their prospective students. The 2024 Higher Education Marketing Report, conducted by Convince & Convert, reveals eye-opening insights that could transform your approach. 

Join Meltwater, in collaboration with Convince & Convert, for an on-demand webinar as we dive into the four critical gaps between student expectations and current marketing efforts:

The Power of YouTube: Discover why YouTube stands out as a "most trusted" channel among students and how to leverage it for maximum engagement.

Revitalizing Email Marketing: Contrary to popular belief, email remains a potent tool—even for Gen-Z! 

Embracing User-Generated Content: Understand the growing demand for authentic content from peer sets and how it can influence enrollment decisions.

Filling the Information Void: Identify and address the existing gaps in content related to financial aid, housing, career opportunities, and study abroad programs.

Don’t miss this opportunity to align your tactics with the true expectations of Gen-Z students!

On-Demand Webinar: Bridging The Gap Between Student Expectations & Higher Education Marketing

Join Meltwater and Convince & Convert for an on-demand webinar exploring the four key gaps between student expectations and current higher education marketing efforts

Webinar

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