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Discover How To Develop a Crisis Response Plan That Isn't Reactive

When things go wrong in the digital age, people start tweeting, which is why it's essential to have a process in place. But where do you start? 

In this webinar, we will cover the basics of a crisis communication strategy, including how to craft strategic responses. Join us to learn:

Why you need to preplan your crisis comms responses,

What the four elements of the CARE model are,

How to build effective crisis campaigns, and 

View examples of successful crisis strategies 

Mastering Brand Crisis and Reputation

Recently, we took an inside look at the top communicators’ playbooks when it comes to managing brand crisis and reputation. We'll share several of those insights during the webinar in addition to exploring several crisis communication campaigns that failed because of an absence of strategic thinking. 

On demand webinar. Learn how to respond strategically in the wake of a brand crisis with a comprehensive crisis communication plan.

Strategic Crisis Communication

Thank you for your interest in our webinar "Strategic Crisis Communication"

Strategic Crisis Communications

When a crisis strikes it can feel like your world has been thrown into chaos, but it’s the PR team’s job to keep a level head and steer the brand safely through the challenges ahead. 

Mastering Media Relations for Crisis Comms is your guide for navigating a reputational crisis. Packed with best practice advice to help safeguard your brand when something goes horribly wrong, this guide explains how to: 

Respond quickly and effectively without panicking

Rebuild trust and protect your reputation post-crisis

Whether you’re in-house or agency, B2B or consumer, any comms professional can find themselves suddenly dealing with a crisis. This eBook will help you stay calm, stay in control, and protect your brand when it matters most.

How to protect your brand when a reputational crisis hits

Mastering Media Relations for Crisis Comms

Tired of sending press releases into the void, only to be met with nothing but silence? Do you struggle to get your story noticed by journalists??

This guide is here to help, with useful tips, insights, and proven techniques for creating effective media outreach campaigns. Download “Craft Winning Pitches for Media Relations” now, and you’ll learn:

The secrets to writing press releases and pitches that grab attention

How the art of storytelling can bring your campaigns to life

When to use AI-powered tools to streamline your media relations 

Strategies for building relationships with journalists and influencers

Whether you work on an in-house PR team or at an agency, this eBook is packed with valuable advice that will help you achieve your media relations goals.

Enter your details to access the guide.

Learn to create compelling stories and powerful media relations campaigns that drive results.

Craft Winning Pitches for Media Relations

To demonstrate meaningful growth as a brand, you need to measure against more than just your own metrics and milestones. Another crucial piece of the puzzle is benchmarking: allowing you to see your progress against competitors and established industry standards.

There are many intricacies to benchmarking in the complex world of PR and marketing today. In this guide we’ll illustrate some practical ways you can use social listening to get deeper competitor and industry insights. 

Your go-to guide for benchmarking success. Explore smart social listening techniques to keep your brand competitive and informed.

Social Listening for Benchmarking Guide

Influencer marking is no longer a nice-to-have for luxury fashion brands — it plays a defining role in shaping how luxury goods are seen, shared, and shopped across social platforms.

That’s why we analyzed how 10 of the world’s most iconic luxury brands — including Dior, Louis Vuitton, Gucci, Chanel, and more — stack up in their influencer marketing performance, using the latest data from Klear, Meltwater’s AI-powered influencer marketing solution. 

Leaderboard Rankings: See which brands are generating the highest influencer-driven media value.

Top Creators: Discover one particular celebrity influencer category that is invaluable for luxury brands.

Takeaways for Marketers: Learn a few tips and tricks that can help shape your own influencer strategy — whether you’re working with a mega-celebrity or an emerging voice in the space.

See how top global luxury brands like Dior, Chanel, and Louis Vuitton perform on Instagram through influencer marketing. Compare reach, engagement, and media value in this exclusive snapshot powered by Klear.

Luxury Fashion Influencer Benchmarking Report | Meltwater

Luxury Fashion Influencer Benchmarking Snapshot

Entertainment has changed since the days of DVDs by mail, and so have audience expectations and habits. This consumer insights report is packed with analysis and takeaways geared to help marketers…

We analyzed millions of social media posts, comments, news articles, and more to help answer one crucial question: What do streaming audiences really want? 

The top streaming pain point and what it says about modern audiences

The emerging meta-genre that could be the key to battling subscription churn

How niche platforms gained a competitive edge on the top global platforms

How release cadence and pop culture trends shape online discourse

Looking for actionable industry takeaways with the media, social, and consumer intelligence data to back them up? Download the Consumer Insights: Video Streaming Market report for an exclusive look at today’s online entertainment viewers.

Meltwater Consumer Insights Streaming report.pdf

Discover what makes modern streaming audiences click “Play” and “Subscribe” in this data-driven report for marketers.

Consumer Insights: Video Streaming Market

Feel like the digital landscape is evolving faster than ever in 2025? Let the latest digital behavior data point you in the right direction with the April Global Statshot Report. From internet adoption trends to digital marketing stats, it has the numbers you need to start assessing and optimizing your strategies. 

Don’t miss out on the latest in digital behavior, including comprehensive data on:

Shifts in how internet users find information

New trends in mobile data and online video consumption

Download the report to tap into the trends that will help drive your strategies forward in 2025.

Upgrade your understanding of how the world behaves online with this quarterly update to the 2025 Global Overview Report.

Digital 2025: April Global Statshot Report

Thank you for downloading the April Global Statshot Report, a comprehensive data analysis of digital behavioral trends throughout the first quarter of 2025.

The marketing landscape is evolving faster than ever, fueled by emerging technologies, shifting consumer expectations, and new opportunities for brands to break through the noise. So where should marketers place their biggest bets in 2025? Join Meltwater and industry leaders for an exclusive on-demand webinar exploring the strategies, innovations, and bold moves that will define marketing success this year.

AI in Action: Turning Curiosity into Competitive Edge - AI is evolving faster than most teams can keep up—but those who carve out time to experiment now will lead tomorrow. We’ll break down real-world marketing use cases, scalable implementation tips, and how to upskill your teams to stay ahead of the curve.

Rethinking “ABM”: A Fresh Take on Account-Centric Growth - The lines between sales, marketing, and customer success are blurrier than ever—and so is the term “ABM.” Learn how modern go-to-market teams are shifting from siloed campaigns to integrated, account-focused growth strategies that actually drive pipeline.

Next-Gen B2B Content: Winning in the Age of Generative Search - It’s not just about thought leadership anymore—it’s about relevance, resonance, and reach. Discover how high-performing B2B teams are building content ecosystems that fuel SEO, sales conversations, and strategic positioning in a world reshaped by AI and Search.

Brand is Back: Why Performance Alone Isn’t Enough - The pendulum is swinging—again. While performance marketing still matters, brand equity is proving to be a key driver of long-term growth. Learn how to balance brand and demand, and why leading marketers are doubling down on trust, storytelling, and emotional resonance.

Don't miss your chance to uncover the trends that will shape the marketing landscape—and your success—in 2025 and beyond.

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On-Demand Webinar: Top Marketing Trends To Bet On This Year

Join Meltwater and Lakeside Software in this on-demand webinar to explore how the top marketing trends to bet on this year.

On Demand Webinar: Top Marketing Trends To Bet On This Year

Thank you! We hope you will find this webinar insightful.

Top Marketing Trends to Bet on This Year Webinar

In a world where a single post can spark a crisis—or send a product viral—brand trust isn’t optional. It’s your most valuable asset.

As consumers demand more and attention becomes harder to earn, real-time visibility into brand health and reputation has become mission critical.

Join us for a 1-hour deep dive into what brand health and reputation really mean, why they matter, and how top brands are using data and AI to track ROI, optimise, and drive long-term growth.

Understand your brand health and reputation in real-time: Gain insights into your brand’s share of voice, share of discussion, sentiment, and consumer emotions, with heatmaps showing where it’s happening.

Benchmark against competitors: Measure performance against key rivals and uncover the topics that matter most to your audience.

A strategy for brand equity: Learn how consistent monitoring translates to stronger brand relationships and long-term value.

AI-led decision-making: See how leading brands use AI-powered insights to shape smarter messaging and protect brand reputation.


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On-Demand Webinar: Decoding Brand Health & Reputation: Acting on Real-Time Data & AI to Strengthen Brand Trust and Equity

On-Demand Webinar: Decoding Brand Health & Reputation: Acting on Real-Time Data & AI to  Strengthen Brand Trust and Equity

On-Demand Webinar: Decoding Brand Health & Reputation

In a world where a single post can spark a crisis—or send a product viral—brand trust isn’t optional. It’s your most valuable asset.

As consumers demand more and attention becomes harder to earn, real-time visibility into brand health and reputation has become mission critical.

Join us for a 1-hour deep dive into what brand health and reputation really mean, why they matter, and how top brands are using data and AI to track ROI, optimise, and drive long-term growth.

Webinar: Decoding Brand Health & Reputation: Acting on Real-Time Data & AI to Strengthen Brand Trust and Equity

In today’s fast-moving digital world, trends shape how consumers discover, evaluate, and buy products. Social platforms like TikTok and Instagram are powerful drivers of purchasing decisions—and staying relevant is critical. Learn from Meltwater and Similarweb how brands can spot emerging trends and leverage AI to boost reach and drive conversions.

What You’ll Learn:

The rise of social-first discovery and how it’s transforming the consumer journey

How to spot trends by analysing shifts in search behaviour and digital demand

How to integrate AI into your brand’s strategy for maximum impact

Why understanding your market from all angles is key to capturing attention and converting it into action.

Whether you're in brand strategy, consumer insights, or digital marketing, this webinar gives you the tools to stay visible, relevant, and conversion-ready.

Take a deep dive into The New Rules of Consumer Behaviour

Watch this free on-demand webinar focussed on insights into social-first brand research with Meltwater and Similarweb

Webinar

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