Birdseye Report: Industry Deep Dive | Sports

What's driving today's sports trends? In partnership with Twitter, we analyzed over 500+ million Tweets to identify the key trends that are inspiring change and disrupting the status quo in the sports industry. The Birdseye Report: Industry Deep Dive | Sports outlines three key trends:

• Why the sports world is embracing cryptocurrencies and NFTs
• How the growth of esports & new technology is changing the game
• What the sports industry is doing to address DE&I

Sports brands, teams, and organizations can use these insights to improve forecasting, strengthen marketing and PR strategies, identify valuable new partnership opportunities, and reach a wider consumer base.