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What is Brand Management and Why is Good Branding Important?

In brand management, ineffective strategies always cost time and money. But for multinational organizations, those costs build up on a global scale. How can organizations manage their brands globally while making sure they’re using their resources efficiently? 

In 2023, we commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study analyzing the benefits organizations get when they use Meltwater for global brand management.

The Total Economic Impact™ of Meltwater for Brand Management breaks down how Meltwater helps companies measure, prove, and improve how they meet their business needs. It includes independent research based in part on corporate client testimonials, like this one:

“Part of the reason why we first worked with Meltwater is because there was no way we could afford a full-time team on retainer just to help with analytics. It seemed like two or three times more expensive than Meltwater.” -- Director, global communications, High-tech

This study shows how a composite organization based on interviewed customers using Meltwater saw a

20% savings in influencer marketing budgets*

$310,000 gained annually in employee productivity

Fill out the form to download your copy of The Total Economic Impact™ of Meltwater for Brand Management, a commissioned study conducted by Forrester Consulting. 

*For one high-tech firm interviewed for the study

Forrester Study First Look: Meltwater and Brand Management

Tip: Look at a sneak peek: Forrester Study First Look: Meltwater and Brand Management and try our interactive ROI calculator to learn more about the key benefits of investing in Meltwater for Brand Management.

Download the Total Economic Impact Report of Meltwater for Brand Management

This commissioned Forrester Consulting study examines Meltwater’s Total Economic Impact™ on global brand management.

Forrester Study: Meltwater's Economic Impact

Thank you for your interest in The Total Economic Impact™ of Meltwater for Brand Management

The Total Economic Impact™ of Meltwater for Brand Management

More Resources

The Total Economic Impact™ of Meltwater on Agencies: A Forrester Study

What is Brand Management and Why is Good Branding Important?

How to Use Meltwater As a Research Tool

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