Webinar
Swedish On-Demand Webinar: The changing face of social media - how to succeed with content, strategy and analysis
Asset is in Swedish
Meltwater and Ingager talked about the changing user behavior on social media and how marketers need to adapt to keep up with the shift.
Ingager is Europe's leading social media agency focusing on the Meta platform and TikTok.
During the webinar, following was covered:
- The algorithm is taking over social media, how do we change?
- How has user behavior on social media changed?
- Does the shift in social media require new methods of monitoring and analysis? If so, how do we do it most effectively?
- How are other platforms forced to adjust their strategies and offerings to compete with TikTok?
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