Setting Your ABM Strategies

Did you know that the right ABM strategy can uplift marketing revenue by 208%? According to report. ABM might be a two-decades-old marketing concept yet not many marketers are using it today.

In this session, we will hear from the team that heads the marketing department at IBM Middle East, Africa & Europe to better understand ABM strategies and what organisations can do to make sure they don’t fall behind.

Watch this deep Fireside Chat discussion with Oussama Barkia, Head of Marketing for Middle East, Africa & Europe, - IBM.

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