Instagram can be an incredibly effective tool for marketers if used strategically. But with a multitude of features and post types, it can be difficult to know where to start. Remaining on-brand while taking advantage of everything Instagram has to offer is a tricky balance, but we’re here to help make sure you make the most of your Reels, Stories, Lives, Ads, Photos, and Feed-Videos.
In this guide, we’ll walk you through how to achieve brand awareness on Instagram, both organically and with paid means, and ways to quantifiably measure success. We’ll also dive into the nuts and bolts of creating content for Instagram’s many features.
- Why Instagram is an important channel
- How to build a following and increase engagement
- Tips for advertising on Instagram
- How to create Reels, Stories, and Grid posts
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