Mark Twain once said that most people use statistics the way a drunkard uses a lamp post, more for support than illumination.
As a marketing or communications professional, you need to be able to effectively measure the impact of your online campaigns, and then evidence (or illuminate) a strong return on investment for your work. This takes a keen understanding of exactly which metrics and KPIs most convincingly prove your worth.
Continuing on our theme of reporting and the importance of measurement, we invite you to join Meltwater and R.O.I Digital's Managing Director, Allen Jaffe, for a free Webinar on how to redefine the way you measure and report your online return on investment.
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