Everything You Need to Prove PR and Social ROI

What KPIs Should You Use and How Do You Track Them?

We all need quantifiable goals to strive for—and verifiable results that clearly demonstrate the value of our work. Tracking KPIs provides both. So how do you get started?

Read our in-depth overview on PR and social media measurement and reporting, and learn how to:

• Find the data you need to show how your work contributes to brand awareness, site traffic, and even lead generation
• Build convincing monthly, quarterly, and annual reports, complete with data visualizations and business insight
• Use this same data to fine tune programs as you go and maximize results