Warren Buffet once said, "If you lose money for the firm, I will be understanding. If you lose reputation, I will be ruthless." In today's digital age where making or breaking a reputation takes a matter of seconds, having a solid PR strategy is vital.
But, even as communications professionals in 2019, many of us are still focusing on outdated metrics and wondering why the ROI from our PR efforts isn't increasing.
To shed some light on how the industry has changed and how to keep up with it all, Meltwater has partnered with Lauren Chavez, Executive Earned Media Director at King James Group and Director at Atmosphere Communications, for an on-demand Webinar that uncovers What PR Measurement Looks Like Today and how to master it going forward.
That which is measured, gets improved - so fill in the form to access this on-demand online webinar jam-packed with industry insights and steps for success.
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