PR Measurement: 8 Benchmarking Benefits Crucial to Success
This free tip sheet from Meltwater and Ragan Communications lays out why the key to PR success lies in a program that gathers intelligence about your organization, competitors, audience, influencers, social media engagement, leadership performance and other factors.
It details why benchmarking is essential for mapping a successful PR campaign. In this tip sheet, you’ll learn how to:
- Make metrics meaningful
- Better target your outreach
- Answer the question: “Am I killing it—or getting killed?”
- Understand your audience better—and your message penetration
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