The Digitalisation of the Media Landscape in Singapore
Singapore has always been a highly connected digital society and it's only getting better
The U.S. International Trade Administration (ITA) quoted that Singapore is one of the world's most wired countries and technologically advanced Information and Communications Technology (ICT) markets. Singaporeans are highly digitally connected, avid users of technology, and voracious consumers of data. When you step into this little melting pot of cultures, you'll see how much technology is used daily.
Digital interactions are a normal part of life here as the government has invested heavily in online infrastructure to harness technology to transform healthcare, transportation, services, and businesses. It's easy to overlook because Singapore is a small country but it is a highly advanced, specialised society with people who are as tech-savvy as anyone else.
The onset of COVID-19 did little to hinder the country's Smart Nation ambitions. If anything, it only served to accelerate the development of all things digital.
Download this eBook, The Digitalisation of the Media Landscape in Singapore, and learn about:
- How Singapore's digital market has continued to thrive through the COVID-19 pandemic
- What factors lead to Singaporeans' rise in digital media consumption
- Key trends identified in the current Singaporean landscape from 2022 - 2023
- Case studies of how Meltwater has helped businesses add value to their martech stack
A recording of this webinar will be included as well.
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