Campaigns are getting dropped. In-person events are being canceled. Ads are being paused.
The novel coronavirus is forcing marketers to reevaluate marketing campaigns, react to consumers in real-time, and adapt quickly to changing consumer demand—things that have been challenging for organizations of any size historically.
And yet, a few brands have managed to adeptly respond to the COVID-19 crisis.
In this webinar, we’ll examine the different ways brands have responded to the pandemic with industry thought leaders Davitha Ghiassi, EVP of Social & Integration at Red Havas, and Tara Mullins, Communications Director, Worldwide and SVP, Media Influence at Ogilvy.
- Examples of brands navigating the crisis successfully
- Tips on how to manage your brand reputation
- Advice on how to communicate around the crisis
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