The Ultimate Guide to Owned, Earned, Paid & Shared Media

By 2025, it’s estimated that 463 exabytes of data will be created each day, globally. This number is so ridiculously high that it is impossible to conceive how much information it represents without risking a headache.

Long-story-short: it is getting increasingly difficult for businesses to make their voices heard and stand out of the crowd. To succeed in promoting your business online, you need to understand and master all the communication channels at your disposal.

Until recently, marketing professionals had to juggle with 3 defined communication channels: owned, earned, and paid media. With the arrival of social media platforms, we’ve seen a new channel emerge: shared media. Each one of those channels serves a specific purpose and requires a specific approach.