The Total Economic Impact™ of Meltwater on Agencies: A Forrester Study

Agencies face a unique set of challenges compared to that of other organizations, and technology is continuing to become more of a constant companion for agency teams in optimizing internal workflows, driving ROI and improving client work. This is why Meltwater commissioned Forrester Consulting to conduct a Total Economic Impact™ (TEI) study to examine the potential ROI for PR and advertising agencies deploying Meltwater solutions. The purpose was to provide an agency-specific framework to evaluate the potential financial impact of investing in this type of technology.