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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

IDC predicts that global spending on customer experience (CX) technologies will reach $641 billion in 2022, and 95 % of senior marketing executives in leading companies believe that CX roles within their organizations are the most strategically important for growth, according to eConsultancy.

It is clear that customer experience is top of mind for organizations today, and rightly so. Customers hold the power to make or break brands, and providing a positive customer experience is a key differentiator for competitive advantage.

Measuring Customer Experience Requires a Holistic View

Social Listening Gains Importance for CX Measurement

Going Beyond Simple Social Listening for Deeper CX Insights

Leverage Meltwater Consumer Intelligence for Customer Experience Analytics

Get Turnkey, Comprehensive Customer Experience Measurement

We define customer experience analytics as the process of measuring, analyzing, and improving the customer experience.

This process involves collecting data about how customers interact with a company, analyzing that data to identify patterns and cx trends, and using those insights to improve the customer experience.

Customer experience analytics can help companies improve their customer service, design better products, and create more effective marketing campaigns. By understanding how customers interact with a company, businesses can make changes that lead to better customer satisfaction and loyalty.

A positive customer experience (and the right customer data) can:

Considering the importance of customer experience, brands put much effort into building a strong CX strategy that includes every possible touchpoint. That process starts with developing a clear picture of the quality of the customer experience the brand is already providing. 

The question is, do you know how your customers really feel about their experiences with your brand? If not, how can you find out?

For many years, brands have measured customer experience with a few key performance indicators (KPIs) and metrics. Combined, these metrics offer powerful insights to help brands improve their products and services as well as the overall customer experience.

When done well, a customer experience strategy can:

Improve your customer satisfaction (CSAT) score

Identify high-value customers or accounts

Deciding how to measure customer experience starts with choosing the right customer experience KPIs. You'll use these metrics and KPIs for benchmarking customer experience, setting big-picture goals, and seeing how your customer journey analytics improve over time. Some examples include:

NPS (sometimes called Promoter Score) tracks how likely a customer is to recommend a brand to their family and friends on a scale of one to 10. This quantitative measure is typically divided into three categories: detractors (1-7), neutrals (8), and promoters (9-10). The higher the score, the more likely it is that your customers will be loyal to your brand.

CES measures how much effort a customer must expend to reach their goal with a brand interaction. The idea is that the higher the effort required, the lower customer loyalty will be. Brands typically calculate their CES scores by sending post-engagement surveys asking customers to rate their interactions.

CSAT measures how happy customers are with a brand interaction or an overall brand experience. CSAT surveys are usually sent after a specific interaction with your company, such as having a support ticket resolved or making a purchase.

Churn rate is a customer experience measurement that shows how quickly customers leave your company or no longer pay for your services. Since it’s more expensive to find new customers than retain existing ones, brands need to pay attention to attrition rates to retain customers for the long term.

Using churn rate, you can examine patterns in how and why customers are leaving your company If it’s due to a product or service update, pricing change, or alteration to the customer experience, you can dig deeper into your data to learn more.

A similar customer experience measurement is the retention rate, which shows the percentage of customers you retain.

When customers experience an issue, they expect you to resolve it. The faster, the better — treating each issue with urgency can score you mega points in the eyes of your customers.

First Contact Resolution refers to the number of issues, questions, or needs that are resolved with a single point of contact. For example, if a customer calls your help desk, someone can resolve the issue on that one phone call.

You can calculate this metric by dividing the number of issues resolved on the first contact by the total number of issues in that time period.

Likewise, you can measure average resolution time, which shows the average time it takes you to resolve all issues.

A testament to customer advocacy, customer referral rate indicates the percentage of new customers that come from referrals.

A high customer referral rate indicates that your customers are quite pleased with your company and want to spread the word to their family and friends. 

An often overlooked set of CX analytics, employee advocacy can be very telling about your customer experience. If employees aren’t engaged in your brand and actively promoting it, you may need to re-examine the experience your employees endure when trying to serve customers. 

Within this set of metrics, you can track things like the percentage of employees who share company content on social media, engagement rates of that content, and the types of content they share.

Both quantitative and qualitative customer experience measurements help brands gain a holistic view of the customer experience. Comparing each customer experience measurement helps to put all of your KPIs into greater context and connect the dots between them.

With the advent of AI and natural language processing (NPL), it is now easier to understand these measures of customer experience in a more organic way via social listening.

Combining both quantitative and qualitative customer experience KPIs provides brands with a more holistic view of the way customers really feel about their brand experiences. It also centralizes your customer experience analytics so that all of your data is available in a single place, giving you a more complete picture of your CX program.

In July 2020, just over half of marketing leaders were utilizing social listening platforms to understand how their audiences were feeling in the wake of the global pandemic. Now, nearly two-thirds of marketers believe that social listening has increased in value for their brands in the past twelve months.

Social listening refers to the process of monitoring social media platforms for mentions of your brand, product, or service. You can do this manually, but it’s easier, faster, and more impactful with the help of purpose-built software like Meltwater Radarly.

Social listening can quickly resolve customer issues and complaints that are brought up on social media platforms. By monitoring these platforms, businesses can see what issues are being discussed and address them in a timely manner. This can improve the overall customer experience as customers feel that their concerns are being heard and addressed.

Additionally, social listening can be used to gather customer feedback and insights. This feedback can be used to improve products or services as well as the overall customer experience.

While social listening has given marketers a much easier way to tap into the customer experience, these tools aren’t enough on their own to craft a well-rounded CX strategy. Rather, marketers can also benefit from deeper-level insights to learn the “why” behind the “what” and connect the dots between mentions, conversations, and cx trends.

There are many easy-to-use social listening tools available, but not all of them provide the level of detail marketers need to develop deeper insights. These insights can, in turn, lead to better CX strategies. For that level of detail, brands need an end-to-end customer experience platform.

A powerful consumer intelligence tool provides:

Normalized ratings and rankings of quantitative CX metrics

Ability to consolidate data from multiple sources

Affect, Emotion, and Sentiment Analysis 

The right CX data can help brands do the following:

Uncover and Understand Authentic Customer Feedback

One of the drawbacks of relying solely on quantitative metrics such as NPS or CSAT score is that those results may be somewhat skewed by the types of customers that choose to complete surveys.

Similarly, the results of qualitative face-to-face interviews may not accurately reflect the true feelings of participants. Some participants may feel pressure to answer according to what they think the interviewer wants to hear.

For these and other reasons, social listening offers something better. Increasingly comfortable with interacting with friends and family on social media platforms, customers are more likely to share their authentic experiences with brands via social conversations.

When brands can aggregate and analyze ratings, reviews, customer feedback, and social conversations (preferably via one centralized hub), they can quickly get their fingers on the pulse of consumer sentiment. What's more, they can demonstrate customer experience ROI and show why certain changes are necessary to a brand's health.

Improve the In-Store and Online Customer Experience

A current trend in retail customer experience is the blurring of lines between in-store and online customer experience. Prior to the pandemic, in-store customer experiences were the norm, but now, that may no longer be the case. A recent Verizon Look Forward study reported that 42 percent of shoppers anticipate that they will be shopping both in-store and online in the coming year.

What impact should that have on the customer experience strategy for your brand? Simply put, brands must now give immediate attention to how customers view both their online and in-person interactions with the brand.

Customer experience analysis must include customer data from both channels as well as a healthy dose of social listening. When brands can tap into the online conversations consumers are having about their brand, they can quickly build a clearer understanding of their market and the consumer forces that move it.

Brands can use well-designed social listening tools to uncover customer pain points and needs and figure out how consumers really view their products, retail channels, customer service offerings, and even their competitors.

Understand the Real Customer Experience with Products and Services

Customer experience does not simply stop at the point of purchase. Brands must also monitor customer experience across the entire customer journey, from initial research all the way to the end of the customer lifecycle.

How To Measure Customer Experience — Metrics, KPIs, Analytics

There’s a lot that goes into launching a successful campaign: creating ad content, securing a budget, and optimizing for the most clicks and conversions. One step that ties all of the above together is deciding how to measure the effectiveness of a digital marketing campaign. 

There’s more to campaign success than monitoring sales. Social media audience growth, email list sign-ups, website traffic, consumer sentiment, digital presence, and brand awareness are all worthy outcomes of a marketing campaign. But sales alone won’t paint an accurate picture of your success.

Measuring your campaigns starts in the earliest stages of planning. Let’s look at how to measure a digital marketing campaign in a way that ties directly to your campaign goals.

Here's how to measure the success of a digital marketing campaign in 6 steps:

3. Choose Digital Metrics That Reflect Your Goals

Measuring Digital Marketing Campaign Measurement with Meltwater

Setting and achieving goals is a key part of any successful digital marketing campaign, yet many people struggle to do so effectively. One reason for this is because their goals aren’t focused enough.

The remedy: Set SMART goals. Smart goals are those that meet all of the following criteria:

A specific goal is one that is clearly defined and easy to understand. It answers the question, "What do I want to achieve?" 

A measurable goal is one that allows you to choose metrics or key performance indicators (KPIs) to track progress. For example, instead of saying you want to improve your marketing performance, you could say, “I want to get 100 new social media followers as a result of this campaign.”

Achievable goals take into account your ability and likelihood of bringing that goal to fruition. For example, spending $5 on Google Ads and expecting $5 million in sales is unrealistic. Take into account your resources and other factors to see what outcomes are within your reach.

Relevant goals tie back to your big picture. Ask yourself: Why are you setting this goal? What will achieving this goal do for your business or brand in the long run? 

And finally, timely goals have a deadline. Instead of saying you want to increase your social media following, you could say, “I want to add 100 new followers in three days.”

Putting it all together, you might state your goals like this:

“This campaign will achieve [specific goal] by [deadline] because [reason why it’s relevant]. We believe this goal is achievable because [reasons why you can achieve these results]. We will evaluate our success by [metrics].” 

Once you have your goals in mind, you can develop a sound strategy that directly relates to those goals.

The audience you target can make or break whether you achieve your goals. If you don’t know who you’re speaking to in your campaign, your message will fail to resonate.

On which channels are they most active? (e.g., TikTok, Facebook, YouTube, email, etc.)

What characteristics do they share? (e.g., age, gender, income, interests, values, etc.)

What is your audience’s current familiarity with your brand?

Tip: These social media statistics will help you to determine the right channels. The right consumer insights will help you understand the characteristics of your digital audience. Check out our consumer insights tool to automate this process.

You can discover these nuances among your target audience with data-driven consumer insights. For example, Meltwater's consumer insights platform, Radarly, goes beyond basic social listening to get a more thorough understanding of your ideal customer.

KPIs and metrics are a big part of SMART goals. They give you a way to track your progress and see whether your marketing campaigns met your expectations. And they do this through hard data — not hunches and guesswork.

But let’s be honest; there are tons of things you could measure. Marketers can fall down a rabbit hole of metrics and still not know whether their campaigns were successful.

Tip: Learn how to perform campaign measurement, How To Measure Email Campaign Performance, How To Measure The Success of Advertising Campaigns, How To Measure Brand Awareness, and How To Measure Social Media Campaign Success

So, how do you go about choosing the right marketing KPIs for digital campaign measurement?

Here are some helpful advertising metrics to give you a good starting point.

An increase in website traffic can be a healthy sign of overall growth. But within the website traffic ecosystem, there are a number of metrics that marketers can look at for clearer signs of digital marketing success.

Where are your website visitors coming from? Are they clicking through from ads? Or social media? Or a backlink from a website you’ve partnered with in your campaign? Reviewing traffic sources can give you a good indication of whether your campaign is working.

Bounce rate is the percentage of people who leave your website after viewing just one page and taking no further action. This metric is a strong quality signal that shows whether you’re getting qualified, interested leads.

Also worth noting, bounce rate is different from exit rate. The exit rate shows the percentage of people who leave your website after viewing a particular page but have viewed or engaged with more than one page.

Visitors who view more than one page during their session could indicate good lead quality. It helps you see whether others find value in your entire website or just a small part of it.

Having mostly new visitors to your website could be a sign that not enough people cared about your content, product, or service to return. But a high number of returning visitors indicates the opposite — people are genuinely interested in what you do and keep coming back for more.

Conversion rate refers to the specific desired action a user takes on your website. The desired action could be anything from making a purchase to signing up for a newsletter. A high conversion rate is the goal of any good marketing campaign because it means that more people are taking the desired action.

You can use Google Analytics or other analysis tools to track your website conversion rates.

Tip: Learn how to boost your conversion rate with influencer marketing.

The session duration is the average time someone spends on your website. A high session duration indicates that people saw value in your content.

If you’re using social media for any part of your marketing, you may want to include specific social media metrics to track success.

Tip: We have a dedicated blog explaining how to measure social media campaign success that goes deeper into this topic.

Depending on the channels you use, there may be channel-specific metrics to monitor. Some general examples include:

Social Media Follower Growth
As more people discover your brand on social media, your audience count is likely to change. Get a before-and-after snapshot of your social followers to see how many more people became interested in your brand.

Social Reach
Social reach shows you how far your posts have traveled. Use this metric to see how many people saw your content.

Impressions
Impressions tell you the number of times your campaign was viewed. It does not take into account the number of people who saw it, as one person might make up several impressions.

Engagement 
Knowing the engagement of your social media posts give you an idea of how other people felt about it. Engagement metrics (sometimes called vanity metrics) include likes, shares, comments, Retweets, and clicks (if applicable).

Email marketing brings a unique set of metrics to help you benchmark your marketing performance.

Tip: We have a dedicated blog explaining how to measure email campaign performance that also includes more email marketing kpis and another blog including general marketing metrics.

Open Rates
Email open rate is helpful when you’re building your email list and optimizing your strategy. This gives you an idea of whether people find your subject lines compelling and whether they’re interested in your brand or offer. It can also be a good sign that you’ve targeted the right audience.

Bounce Rates
A little different than website bounce rates, an email bounce rate is the percentage of emails that are undeliverable. This could be due to a misspelling in the address or an address that is no longer valid. Checking your bounce rate gives you an opportunity to clean up your email addresses to improve your delivery rate.

Click-Through Rate (CTR)
Once users open the email, the click-through rate shows the percentage of people who took action on your email. A click-through shows interest in your call to action.
The higher the click-through rate, the more your CTAs are working for you. If your CTRs are lower than normal, you might want to change your CTA.

If you’re running a Google Adwords campaign, search engine marketing, or other PPC campaign, PPC analysis plays a crucial role in understanding performance and optimizing your strategies.

In addition, the following metrics make a difference in how to measure the success of a digital marketing campaign.

Tip: We have a dedicated blog explaining how to measure the success of advertising campaigns for you.

Cost Per Click (CPC)
In a PPC campaign, you pay only when someone clicks on your ad. This applies to Google Adwords as well as paid social media campaigns. The lower your CPC, the further your advertising budget will stretch.

Cost Per Lead (CPL)
Not everyone who clicks your ad will become a lead. It's helpful to look specifically at how many clicks turn into leads and what they cost you.

Cost Per Conversion
Many people might click your ad but not take any further action. That’s why your cost per conversion is always higher than your cost per click and cost per lead. Calculating these costs separately will give you an idea of how much you’re spending to earn each action.

Cost Per Acquisition (CPA)
Unlike cost per conversion, cost per acquisition only applies when you have return customers. It can also refer to acquiring paying customers, whereas a conversion may or may not relate to revenue-based goals.

Campaign ROI and ROAS
ROI and ROAS remain two of the most essential digital marketing KPIs. Whether you want to learn how to measure the success of a Google Adwords campaign, social media marketing, or email marketing, ROI helps to complete the picture.

In addition to choosing the right KPIs, you also need to set up a way to track them. Google Analytics, other website analytics tools, and built-in social media analytics are great places to start.

Another option is to centralize your analytics in an all-in-one, third-party platform, like Meltwater. With digital marketing becoming more complex and campaigns taking an omnichannel approach, Meltwater can help to anchor your metrics tracking.

Gain real-time insight into your digital marketing strategy analytics, no matter the channel. See whether your campaigns are hitting the right KPIs and adjust them accordingly. Learn more about our social media analytics capabilities.

How To Measure the Effectiveness of a Digital Marketing Campaign

Email marketing remains one of the most powerful, cost-effective marketing tools. Recent data shows that 37% of brands are increasing their email marketing budgets to reach more than 4 billion daily email users. But as with any type of marketing strategy, results are never a given — you need to know how to measure email campaign success.

Email marketing delivers an impressive $36 in ROI for every $1 spent. But those results are the product of tons of market and audience research, content optimization, and a careful eye on performance. When you become a pro at building a list, tracking email marketing metrics, and improving your campaigns based on the lessons you learn, you can achieve results like that, too!

Let’s look at how to measure the success of an email marketing campaign to help you improve your efforts over time.

How To Measure Email Campaign Performance: 9 Email Marketing KPIs

Other Items That Impact Your Email Marketing

Your email marketing results should speak for themselves, right? After sending a campaign, you should know it’s working by seeing an uptick in sales. 

That’s one way to gauge your success. But sales alone only paint a small part of a much larger picture. Not all email campaigns are designed to create immediate sales.

Things like the number of opens, the number of clicks, and the number of emails that never got delivered all influence your success. They can help you pinpoint the small nuances that make one campaign more effective than another.

When you connect the smaller dots between your start and end points, you’ll have a better idea of how to improve each campaign to make it the best it can be.

Today’s tools and analytics make measuring email campaign effectiveness easier than ever. Your job as a marketer is to choose the right metrics and key performance indicators (KPIs) to pay attention to and learn from. 

Here are some good starting points that apply to nearly every email campaign.

Additional Reading: 50 Metrics to Measure Your Content Marketing Campaign, The Importance of Social Media Metrics, 14 Proven PR KPIs That Matter and How to Track Them

One of the most telling email engagement metrics, click-to-open is a measure of how many recipients open an email.

If you sent 100 emails and 20 people open them, you have a 20% open rate.

A high email open rate indicates a strong relationship between the sender and recipient. In fact, the sender’s name is the number one reason why emails get opened. 

A number of things can affect email open rates, including the subject line, frequency of sending, and time of day sent. These factors underscore why it’s important to learn how to measure the success of an email campaign. When you know more about what helps you get more opens, you can better optimize each campaign.

The Meltwater Blog

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How To Measure the Effectiveness of a Digital Marketing Campaign

How to Measure Email Campaign Performance [9+ Email Marketing KPIs]

Measuring Ad Campaign Effectiveness with Competitive Benchmarking Tools

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