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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

The majority of businesses today compete primarily on a basis of customer experience (CX). However, companies are losing anywhere from $75 billion to $1.6 trillion per year due to poor customer service. Simply put, if your main competitive advantage is costing you revenue, it’s time for a different approach. Could AI customer experience provide a solution?

Artificial intelligence and customer experience might sound like polar opposites, but they’re quickly becoming two sides of the same coin. AI is increasingly being used to learn more about customers’ needs, wants, and preferences. You can use those insights to improve experiences across every touchpoint. 

Let’s explore the role of AI in customer service and how you can put it into practice.

Advantages of Using AI in Customer Experience

How Brands Can Combine Artificial Intelligence and Customer Experience

Leveraging AI in Customer Experience with Meltwater

AI customer experience is the act of using artificial intelligence tools to learn more about and improve the customer experience. AI technologies may include machine learning, natural language processing, automation, chatbots, virtual assistants, and even customer experience platforms (like Meltwater Radarly).

Tip: Learn how Meltwater uses AI and why 2023 was the year of AI chatbots.

The goal is to intelligently learn more about the experiences you’re currently delivering and where you can make improvements. You can then focus your efforts and resources on areas that will make the biggest impact.

With 73% of consumers saying that experience is a deciding factor when making purchases, it’s in your best interest to provide the experiences they want.

AI in customer experience offers many helpful use cases.

Let’s say Annie orders her favorite makeup from your beauty brand.

Three months later, she automatically receives an email from you reminding her to restock, as she might be running low on makeup. She clicks through to your website, which recognizes her IP address and shows her the products she previously purchased along with other recommendations. This makes it easy for Annie to stock up on her favorites and discover new products. 

In this example, AI helps you provide exceptional customer service and increase customer engagement in a very low-lift manner. Annie can reorder her makeup products in just a few clicks and doesn’t have to worry about running out. Plus, your website automatically shows the products she is interested in.

You can apply this same scenario with lots of products — coffee, tea, office supplies, cleaning items, laundry detergent, you name it.

The artificial intelligence customer experience mashup isn’t new by any means. With the increasing adoption of AI in ecommerce, this has now become common practice. Some of the world’s most recognized brands are already finding ways to improve CX with AI. Here are a few real-world examples.

Tip: Take a look at the top beauty influencers to inspire your brand.

Everyone’s favorite couch companion, Netflix tailors its recommendations based on each viewer’s history and ratings.

Users have the option to give content a thumbs up or thumbs down, and Netflix’s AI adjusts its recommendations accordingly. Users don’t keep seeing content they don’t like but also have the chance to discover new content that suits their interests.

Or let’s say Johnny has a problem with a recent order.

He goes to your website and shares his complaint with a chatbot. The chatbot provides Johnny with helpful answers on the spot based on his questions. Since Johnny’s package was damaged during shipping, the chatbot automates a refund and emails Johnny a prepaid label to return the damaged items.

Within minutes, Johnny feels better about his experience and didn’t have to wait on hold or make multiple points of contact for a resolution. Plus, your human agents could focus their attention on more complex cases while leaving simple interactions to your AI technologies.

Fast-food giant KFC teamed up with Baidu (China’s leading search engine) to leverage AI and self-learning technology to predict what customers will order.

Its facial recognition system predicts orders based on a customer’s age and mood and serves up recommendations accordingly. The system (which also doubles as a payment processor) will also remember what customers order so the system can better learn about customer tastes and preferences.

Tip: Learn how to use chatbots to improve your sales

Spotify’s Wrapped has earned worldwide recognition for its high level of personalization.

It gives users a rundown of their most listened-to tunes, podcasts, genres, and other content. The brand approaches user data in a unique way by allowing users to see their own stats at a glance.

There’s no doubt the human element matters in customer experience.

But AI technologies can provide a surprisingly human experience that feels personalized and even empathetic. Data shows that 63% of customers engage with AI tools and don’t recognize the difference.

Let’s look at some ways AI can support a better customer experience.

Predictive analytics can help companies better support customers now and prepare for future needs. For example, AI might detect a spike in demand for a product that is going viral. This allows companies to adjust their inventory and avoid backorders or stockouts.

Predicting consumer behaviors can also prove helpful in sending reorder reminders or making product recommendations. Like the example above, you can estimate when a customer might need to replenish a product or recommend products based on items they’ve already purchased.

When you’re able to serve your customers with the products they need when they need them, they have one less reason to go to your competitor.

AI-Driven Insights Support Better Decision Making

In the past, decision makers relied on manual data collection and guesswork to develop their customer experience strategy. It was a time-consuming process and carried a risk of data being outdated by the time users were ready to act on it.

AI changes the game by turning data into insights at scale. What’s more, AI can produce these insights using real-time data, allowing you to take quick action.

More than 99% of companies are actively investing in Big Data for decision making. Uncovering trends, finding problems, and making high-impact improvements to CX become easier when companies shift from being data capable to data driven.

AI-Powered CX Supports Omnichannel Messaging

Today’s customer is increasingly omnichannel. They’re engaging with brands via SMS text, social media, email, chatbots, in-store, and even self-service channels. When live human agents can’t be everywhere, AI-powered technologies can fill the gaps. 

AI in customer experience allows you to be everywhere your customers are (and expect you to be, too). You can connect with them throughout the customer journey across all channels and deliver a top-notch experience every time.

What’s more, creating an omnichannel experience gives your brand a sense of unity and connection. They all work together to create a singular experience, regardless of the unique nuances of each customer journey.

AI-Based Marketing Is More Personalized and Effective

Personalization isn’t just a competitive advantage — it’s a customer expectation. More than seven out of ten customers expect brands to deliver personalized recommendations and communications, while 76% of customers feel frustrated when brands can’t deliver.

AI-based marketing removes much of the heavy lifting from creating these personalized experiences. AI connects the dots between consumer behaviors and expectations, allowing you to send highly targeted and well-timed offers via customers’ preferred channels. 

AI can also support the psychological element of personalization.

AI can take into account the “why” behind consumer behaviors, personality types, and other nuances that might be missed by human analysts. Learning more about what drives customers to purchase can help you meet them where they are and give them what they need to make buying decisions.

When your customers have problems, their main priority is to gain resolution. It doesn’t matter to them how the problem is fixed or the question is answered, as long as they get what they need.

AI replaces the need for human interaction to solve every customer service issue while keeping customer satisfaction high. Companies can remain customer focused even when they have AI-enhanced tools working in the backend.

In our previous example, AI chatbots can answer basic questions, refund purchases, email return shipping labels, and other tasks to free up time for your customer service team. You can also create AI-powered self-service databases that provide resources based on customer queries.

Combining artificial intelligence and customer experience begins with making AI part of your customer experience strategy. Once you understand AI’s potential in influencing CX, you’ll have a better idea of how to approach it and what tools you need to make the most impact.

At Meltwater, we help brands of all sizes harness the power of AI solutions and apply them to the customer experience. Our data is a combination of AI-generated and human-based information derived by data scientists, helping you to understand what the data means and how to turn it into actionable insights.

We scour a myriad of data sources, including social media, customer feedback, customer journey analytics, and more to give you a deeper and more meaningful understanding of your customers.

Fill out the form below to get a free consultation and demo of our platform.

How Does AI Affect Customer Experience?

Any business can claim to provide the best product, lowest prices, or greatest service. But it’s the customer experience (CX) that really sets companies apart. While this can be hard to quantify, it’s becoming increasingly important for businesses to understand the experiences they deliver as well as CX trends that will define how customers perceive your business. That’s where customer experience statistics come in handy.

Customer experience statistics (especially recent ones from 2021 and 2022) give you data-driven insights into what’s important to customers. Even if you think you’re delivering great experiences and hitting on all of your customers’ wants and whims, CX statistics might show you new ways to improve.

We’ve rounded up the most eye-opening customer experience statistics from 2021 and 2022 so you can make CX a greater priority in 2023. Let’s dive in!

General Statistics on Customer Experience

Personalization Statistics Customer Experience

Must-Know CX Statistics for Customer Service

How to Improve Your CX Statistics with Data

Customer experience has become a competitive advantage for a growing number of businesses. These general statistics on customer experience show just how important CX has become.

73% of customers share that they take into account the experience when making purchasing decisions. (PWC)

Customer experience is the new competitive advantage, with two-thirds of companies competing on experience alone. (Gartner)

Only 44% of companies plan on increasing their investments in CX in the coming year — potentially leaving plenty of opportunities on the table for the companies who are investing in better experiences. (SuperOffice)

Customer experience is the number one priority for 45.9% of businesses over the next five years, beating pricing strategies and products for the third time in a row. By comparison, only 20.5% say pricing is their main focus, while 33.6% are focusing on product. (SuperOffice)

Billion-dollar companies that invest in customer experience can expect an additional $700 million in revenue within three years. For SaaS companies, the increase is closer to $1 billion in revenue. (Temkin Group)

The mobile experience remains a top concern — 66% of shoppers say a poor mobile experience harms their opinion of a brand, while 55% of shoppers are less likely to engage with the brand. (SuperOffice)

86% of buyers share they are willing to pay more for a great experience. The more expensive the item, the more people are willing to pay. (PWC)

63% of customers say they’d be willing to share more personal information with companies that offer a great experience. (PWC)

One in three customers says they will drop a brand altogether after just one bad experience. (PWC)

The majority of US consumers say the experiences at most companies need work. (PWC)

These CX statistics give businesses plenty of food for thought. It’s no question that a great customer experience can lead to increased customer retention, customer satisfaction, and opportunities for growth. Decision makers can use this information to justify investments in a CX strategy that will serve as a critical brand differentiator.

While personalization isn’t synonymous with customer experience, it does account for a large portion of CX. These CX statistics highlight the growing role of personalized experiences in shaping consumer perceptions.

90% of consumers like the idea of personalized content, messaging, and offers. (Startup Bonsai)

49% of buyers have made an impulse purchase as a result of receiving a personalized experience. (Segment)

71% of customers feel some level of frustration when experiences are not personalized. (Segment)

70% of customers say they’re more likely to purchase exclusively from brands that understand them and their needs. (Red Point Global)

82% of respondents expect retailers to accommodate their personal preferences. (Red Point Global)

63% of shoppers won’t buy from brands that lack personalization. (Startup Bonsai)

88% of marketers have seen measurable results from personalized marketing. (Startup Bonsai)

Learning more about who your customers are and what they want from their experiences allows you to deliver on their expectations across the entire customer journey. Empowering your CX strategy with data from social listening and consumer insights gives you the information you need to make value-adding decisions.

Reading Tips: How AI-driven customer personalization is driving the top line, How to Make Audience Segmentation Truly Personal

Creating a positive customer experience matters in any business setting. These B2B customer experience statistics share just how important a good CX strategy has become when selling to other businesses.

80% of B2B customers experience a similar purchase experience as B2C buyers. (SmartKarrot)

B2B companies that offer a customized eCommerce experience tend to outsell their competitors by 30%. (SmartKarrot)

B2B mobile ordering has increased 250% since the COVID-19 pandemic, underscoring a shift in digital norms in the professional purchasing process. (McKinsey)

70% of B2B buyers are willing to make large purchases ($50,000 or more) via self-service channels. (McKinsey)

An impressive 100% of B2B customers want self-service options for at least some of the buying process. (TrustRadius)

Buyers who are given a self-guided buying journey are 147% more likely to purchase. (Gartner)

Oftentimes, B2C trends help to shape those in a B2B setting. B2B customers are also average consumers outside of the workplace. The expectations they create of the companies they do business with on a daily basis start to spill over into their work lives. Recreating B2C experiences for B2B customers may help to give companies an edge when it comes to CX.

Customer service statistics should be shared regularly with your customer service team. They’re inherently customer focused and are tasked with providing best-in-class customer service at all times. These CX statistics for customer service can help to shape their approach.

Only 1 in 26 customers will complain about a poor experience. The rest silently fume, leaving you with a false impression of how many loyal customers you actually have. (SuperOffice)

Fast response times are the number one attribute of a great customer service experience, according to 75% of survey respondents. (SuperOffice)

Nearly 8 in 10 Americans agree that convenience, speed, friendliness, and knowledgeable help are the hallmarks of a great experience. (PWC)

85% of customers say they want a business to be proactive about communication. (SuperOffice)

Your customer service team is on the front lines of the customer experience. They have the advantage of hearing real-time conversations and feedback that customers aren’t publicly sharing. An informed and empowered customer service team can help to transform a poor customer service experience into a positive experience on the spot.

Tip: Learn more about social media customer service best practices.

The bottom line is this: CX matters, perhaps now more than ever. With more companies making CX a top priority, brands can no longer leave customer experience to chance. Researching the latest customer experience statistics 2022 (or even Googling customer experience statistics 2021) can give you a great starting point for improvements.

Empowering your strategy with these CX statistics and other data can help you meet and exceed your customers’ expectations. Aside from the latest research, you can leverage platforms like Meltwater Radarly to get inside the minds of your target audience and build stronger brand loyalty. 

Meltwater Radarly is a consumer insights software and customer experience platform that uses social listening, AI, and human data scientists to turn data into actionable insights. Learn more about your customers at every touchpoint and every stage of the customer journey via ratings, reviews, social conversations, and customer feedback so you can adjust your approach as you go.

Fill out the form below to get a free demo of our platform!

Customer Experience Statistics You Should Know About

When thinking about customer experience (CX) from a marketing perspective, it helps to think like a customer about the things we value ourselves. Examples of customer experience are all around us. They live in the interactions we have with brands, stores, restaurants, and facilities every day. They help us to feel valued as customers and show us which brands have our best interests at heart. 

For some brands, a great customer experience comes naturally. They’ve written the proverbial book on customer experience examples because they’ve woven great experiences into the fabric of their culture.

Need a lesson in customer experience? Not sure what great CX looks like? Look no further than brands that are getting it right. Let’s explore some of the best customer experience examples that can inspire your strategy:

Customer Experience in the Service Industry

When looking for good customer experience examples, the service industry (restaurants, hair salons, pet groomers, delivery drivers, etc.) can help put things into perspective.

It’s an industry that just about everyone has experienced, often on a daily basis. Because service workers interact with so many people per day, it’s no surprise that examples of good customer experience (and bad customer experience examples) happen here every day. 

Take Chick-fil-A, for instance. The company embodies what a great customer experience in the service industry should be like. They're one of the most customer-centric brands; the company lives and breathes its values.

Chic-fi-A took customer experience to the next level when one Maryland customer cashed in more than 50,000 Chick-fil-A rewards points to feed the homeless. She redeemed the points for 100 sandwiches to take to a local shelter, and the restaurant responded by donating cookies to round out the meal. Not only did they support her good deed, but they also contributed to the cause.

The luxury car brand BMW needs no formal introduction. Its customers choose the brand due to the brand’s history of performance and quality, not to mention the status that comes with it. BMW's customer experience has always set a high bar for others to follow.

However, BMW understands there’s always room for improvement, which is why it conducted research to improve its digital experiences and bring more drivers to its vehicles.

Like other brands, BMW experienced challenges in creating a holistic customer persona among multiple touch points, devices, and locations. It aimed to transform its showroom experience into one that’s interactive and engaging, which required detailed consumer insights and learning more about triggers throughout the customer journey.

Easier said than done, given that BMW’s global presence means there are myriad unique customer journeys taking place at any given time.

By taking time to develop robust analytics, social listening, and behavior tracking across multiple channels, BMW was able to reimagine its showroom and online experiences. This reinvention included more personalized offers (such as lease expiration reminders or test drive offers), streamlined online sales, and saved time during processing.

A shift in recent years has put the power of home buying into the customer’s hands. Buyers expect to be able to research neighborhoods, view homes, and compare prices and home data at their convenience.

Studies found that the majority of the home buying or agent selection process takes place online, well before reaching out to a real estate agent. This created new challenges for agents, as they were entering conversations with customers at a much later point in the buying or selling journey.

In response, agents have taken a more tech-forward stance in listing homes and connecting with buyers and sellers. They’re making use of real estate websites like Zillow and Realtor so customers can “shop” at their convenience. They’re filming live virtual tours that are akin to on-demand open houses. They’re using live chat and chatbots to qualify leads around the clock.

In real estate, a lackluster customer experience simply isn’t an option. Realtors who stay on top of trends and deliver on expectations will be in the best position to grow their brands.

Keller Williams Realty - Meltwater customer story

Knight Frank x Meltwater | Customer Story

As a company that provides the foundation upon which better digital experiences are built, Azure empowers other brands to create and deliver better experiences.

But the company has also invested in its own company experience, and the Azure Networking Managed Service Provider (MSP) program is a prime example.

Azure introduced the program as a way to help customers scale their business’s critical applications. Users can connect with vetted MSPs and deploy richer applications on the Azure platform. This takes some of the lift out of finding trusted networking partners and makes the Azure platform even more valuable to its end users.

Does customer experience in healthcare even matter? You bet it does! Despite it being an essential service, patients have choices when it comes to their healthcare, insurance, and prescriptions. Clinics, hospitals, private practices, pharmacies, and insurance companies need to make their patient experiences as seamless as possible to stand out for the right reasons.

The image of the healthcare industry has been plagued by long wait times, complex billing processes, costly services, and poor communication. Many healthcare facilities and providers are trying to make positive changes to support a better patient experience. Examples include:

AI-powered wearable devices for routine monitoring

This isn’t an exhaustive list, but it does illustrate several potential opportunities to make your customer experience in healthcare better than ever.

3 Innovative Ways Healthcare B2B Companies Use Twitter

Ogilvy Health's Social Media Takeaways Webinar

DNV GL Healthcare - Meltwater customer story

Meltwater Customer Stories: International Medical Corps

Improving the customer experience doesn’t always mean going above and beyond. Sometimes, it can be as simple as showing your customers you’re listening — like this AT&T customer experience example.

As part of an industry that often gets a bad rap, AT&T aimed to show their customers just how important they are.

They set out to make more than 2,000 personalized thank-you videos once they reached 2 million fans on social media. This was a great way to show support for the telecom brand, plus they personalized each thank you instead of opting for a generic message.

The Meltwater Blog

How Does AI Affect Customer Experience?

Customer Experience Statistics You Should Know About

The 11 Best Customer Experience Examples

What is Brand Asset Management and How to Leverage It?

Consumer Insights for Fashion: How Top Brands Keep up With Consumer Trends

What is Customer Experience? Definition, Challenges, Importance

How to Improve B2B Customer Experience [5 Steps]

5 Best Practices for Customer Experience Analysis

What Is an Omnichannel Customer Experience? Meaning, Benefits, Examples

How To Measure Social Media Campaign Success - 5 Steps

What Is Customer Experience (CX) Design?

Customer Experience Dashboard Basics