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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

In the ever-evolving realm of social media, TikTok has risen as a dominant platform, captivating audiences worldwide. The top TikTok influencers in Malaysia are trendsetters and catalysts of creativity, engaging millions of followers with their daily content. With each viral dance challenge and insightful life hack, these influencers are revolutionizing Malaysia's digital landscape.

This comprehensive guide will delve into the world of the top 10 Malaysian TikTok influencers, exploring their unique content styles, significant impact on the digital community, and journey to becoming household names on TikTok. Understanding the influence of these TikTok personalities provides invaluable insights into Malaysia's dynamic social media marketing landscape.

Whether you're a social media marketer seeking insights into successful TikTok strategies, or a business owner wanting to discover more influencer marketing opportunities by cooperating with influential creators, this list offers a wealth of information that could guide you in selecting the right influencers for your brand.

Without further ado, let's head right into the list:

Mohamad Sofian (@sofyank96) - 3.2M Followers || 39.1M Likes

Alieff Irfan (@irfxn__) - 3.1M Followers || 31.4M Likes

Aeril Zafrel (@aerilzafrel8) - 2.2M Followers || 30.3M Likes

Meerqeen (@meerqeen) - 1.4M Followers || 20.4M Likes

Elizabeth Tan (@elizabethtsm) - 1.1M Follower || 9.2M Likes

DJ Jenna Chew (@jenna_chew) - 1M Followers || 4.8M Likes

Neelofa (@neelofa) - 645.2K Followers || 5.9M Likes

Alif Satar (@itsalifsatar) - 621.8K Followers || 6M Likes

Mira Filzah (@therealmfmirafilzah) - 485.9K Followers || 3.4M Likes

Hael Husaini (@haelhusaini) - 409.3K Followers || 5.1M Likes

Tip: See who the top 5 TikTok influencers in the Philippines are, take a look at the 10 most followed TikTok accounts, and at the best TikTok hashtags for more views. We also have compiled lists of the top Instagram influencers in Malaysia and the top food influencers in Malaysia

Am I late for the trend? 👕  #9forstvid #touchit

When discussing Malaysia's top TikTok social media influencers, Mohamad Sofian, widely recognized as "sofyank96", undoubtedly stands at the top. Bursting onto the TikTok scene in 2019, Sofian's unique blend of pop culture parodies and relatable comedy has made him a household name in Malaysia's digital realm. His expertise in visual effects, reminiscent of global TikTok icon Zach King, has played a pivotal role in his exponential growth.

The comparisons don’t end there: Mohamed’s popularity on social media has led him to link up with Zack himself! This collaboration, where King magically transformed a coffee into a piece of cake, amassed over 13.2 million views on TikTok. Such partnerships and consistently delivering visually captivating content have solidified his position as a leading TikTok influencer. With over 3.2 million followers and counting, Mohamad Sofian's journey from a fan to a celebrated content creator inspires many aspiring TikTokers. His success story underscores the power of passion, creativity, and the magic of digital platforms in catapulting talent to global fame.

With a follower count exceeding 3.2 million, Mohamad Sofian's transition from an ardent fan to a celebrated TikTok influencer is inspirational. His success story points to the limitless opportunities TikTok offers to those with passion and creativity. As you delve into the world of Malaysia's top TikTok influencers, Mohamad Sofian's name shines brightly, setting the gold standard for content creation in the region.

Black4life 😍

Alieff Irfan has seamlessly transitioned from YouTube stardom to TikTok dominance. Launching his YouTube channel in August 2016, Alieff quickly became renowned for his short films and parodies. His expertise didn't stop there; he ventured into TikTok, amassing a following of over 3.1 million followers.

On TikTok, Alieff Irfan masterfully merges his life as an investor with trending content, giving fans a front-row seat to his love for sports cars, gaming, and cutting-edge technology. For readers diving deep into Malaysia's TikTok influencer landscape, Alieff Irfan exemplifies how the platform can skyrocket content creators, intertwining entertainment with valuable insights into modern-day investments.

Main makeup2 dgn anak dara

Known for his cinematic skill, Aeril Zafrel has adeptly channeled his on-screen magnetism to TikTok, capturing a diverse audience under the handle @aerilzafrel8. His content, a blend of behind-the-scenes looks and trending challenges, resonates deeply with his loyal fanbase and new TikTok enthusiasts. While his esteemed stature in the Malaysian film industry serves as a foundation, Aeril's genuine personality and one-of-a-kind approach to content have skyrocketed his TikTok fame. 

He masterfully taps into what works for the platform's algorithm - the hallmark of Malaysia's top verified social media content creators - crafting content that aligns with current trends and offers a unique window into the world of Malaysian cinema. By merging his acting talents with the nuances of TikTok, he's setting a gold standard for Malaysian celebrities navigating the digital space. As one of the top 10 TikTok influencers in Malaysia, Aeril Zafrel exemplifies how traditional media stars can flourish in the ever-evolving world of social media.

Just cant get over it and plus this is my favourite song now. ❤️ #fyp #foryou #CapCut 

In the vibrant realm of Malaysian TikTok influencers, Meerqeen stands out as a rising star. Not only has he made a mark in the Malaysian entertainment industry with his acting chops, but he's also carved a significant niche on TikTok. With his Tiktok statistics boasting an impressive following of over 1.4 million and accumulating more than 20.5 million likes, Meerqeen's content blends entertainment and emotion, encapsulating both local and international audiences.

His TikTok profile, @meerqeen, serves as a beacon for those seeking a fusion of Malaysian pop culture and innovative content into a unique package. Not just Malaysia has noticed, as Meerqeen's influence has crossed borders, with a global fanbase eagerly consuming his content. This international appeal shows his creations' versatility and universal appeal. Whether he's showcasing his acting chops or sharing snippets of life through TikTok, Meerqeen's impact on the digital landscape in Malaysia is undeniable, making him a key figure in the ever-evolving world of social media influencers in the region.

feeling mcm thai princess hehe sesuai x? 🤭 

Elizabeth Tan, a celebrated Malaysian actress, has successfully harnessed the power of TikTok to further communicate with her audience and expand her influence. Like many of the popular social media influencers on our list, she often participates in popular TikTok trends, influencing her popularity on the platform. Social influencers like Elizabeth use these techniques to create highly shareable and engaging content. Find out the right one for your brand through our all-in-one solution. 

Moreover, her established acting career has undoubtedly contributed to her TikTok success. Her existing fan base and engaging and strategic content have helped her become a TikTok sensation. Tan's TikTok approach is ultimately a unique content creation style, and her ability to connect and continually communicate with her audience sets her apart in Malaysia’s TikTok landscape.

Yes 🙌??!! ✨✨

DJ Jenna Chew, a prominent figure in Malaysia's TikTok scene, has carved out a unique niche - and look - for herself with engaging and creative content. Her rise to fame on TikTok shows her ability to tap into the latest trends and create content that resonates with a wide audience.

Jenna's TikTok content combines music, dance, and lifestyle, showcasing her multifaceted talents on the app with fashionable outfits that catch your eye. She is known for her DJ mixes, where she blends popular songs into notable remixes, a skill that has garnered her a significant following. She utilizes her look and talent into a package that attracts a specific demographic - a popular influencer marketing strategy that can attract brand endorsement deals.

Tiket di Bio 🎟️

Neelofa, a superstar in Malaysia's entertainment and entrepreneurial sectors, has carved out a significant digital footprint on TikTok, solidifying her status as one of Malaysia's top TikTok influencers. Neelofa is known for her acting talent, entrepreneurial ventures, and trend-setting fashion sense, with her TikTok content being a compelling blend of lifestyle, fashion, and observations, reflecting her multifaceted persona.

What sets Neelofa apart on TikTok is her ability to blend her interests and professional life into engaging content seamlessly. Her TikTok strategy is not just about promoting her brand or sharing her life; it's about creating a narrative that intertwines her entrepreneurial journey and lifestyle. Neelofa frequently provides a window into her entrepreneurial journey with Naelofar Hijab, her successful hijab brand. This unique blend of business and lifestyle content has resonated with her followers, making her a beloved figure on TikTok - and a role model for those who want to set up their Tiktok accounts for business.

alif mim ‘ain jim

Alif Satar has established himself as one of Tiktok's top influencers in Malaysia with his musical talent and charismatic presence. His TikTok content is a unique blend of music and humor, winning him fans all over the country. Alif Satar frequently showcases his musical prowess on TikTok, posting clips of his performances and exclusive footage from his shows. This engaging and interactive approach to content creation has won him a substantial following, making him a fan-favorite among TikTok users in Malaysia.

Alif Satar's TikTok strategy is a harmonious blend of talent display, authenticity, and audience engagement. His ability to connect with his audience through various content, ranging from musical performances to many of his life anecdotes, sets him apart in the TikTok arena.

In Malaysia's dynamic social media industry, success is often the result of talent, commitment, and strategic social media engagement. Mira Filzah, renowned for her engaging and diverse TikTok content, is a shining example. 

Mira Filzah is recognized for actively participating in Malaysia's social media trends, particularly TikTok challenges. This interactive approach to content creation has fostered a strong sense of community among her followers, significantly increasing her TikTok engagement rates. Beyond challenges, Mira Filzah shares snippets of her life at home and dance trends to showcase her charming personality. This touch has endeared her to her audience, solidifying her position as a top TikTok influencer in Malaysia.

Tip: Take a look at social media statistics for Malaysia

OUT NOW 🫶🏻  #Alangkah #visualizer 

Starting our list of the top 10 Malaysian Tiktok influencers is Hael Husaini, a standout figure in the Malaysian TikTok and pop culture scene. Hael Husaini's content blends music, lifestyle, and community engagement. He is known for participating in various TikTok campaigns, such as the #RancakRaya campaign, where he showcased live performances of Raya songs, engaging his audience with his musical talent. Capitalizing on trends and occasions is a strategy that Tiktok influencers use to stay relevant and market themselves and their brands.

His content is not just entertaining but also interactive, allowing his followers to relate with him much more intimately. His style and appearance, curated by expert stylists, have also played a significant role in his TikTok journey. This transformation has allowed him to collaborate with international brands, further amplifying his influence on the platform. 

Hael Husaini's content is a testament to his versatility as a Malaysian TikTok influencer. He manages to engage his audience with his unique style and charisma. All-in-all, his influence on TikTok is undeniable, giving him a spot on our list of top TikTok influencers in Malaysia.

As we wrap up our exploration of Malaysia's TikTok landscape, it's evident that the nation is brimming with digital talent. The top 10 TikTok social media influencers in Malaysia - from Mohamad Sofian's visual wizardry, to Neelofa and Mira Filzah's business acumen, and even Alieff Irfan and Meerqeen's box-office star-power - have not only set the benchmark for content creation but have also showcased Malaysia's rich cultural tapestry to a global audience. Their combined reach, creativity, and influence underscore the transformative power of TikTok in shaping digital narratives and trends. 

These influencers are the go-to names for brands, marketers, and enthusiasts looking to tap into the pulse of Malaysia's digital heartbeat. As TikTok continues its global dominance, one can only anticipate the heights these Malaysian influencers will reach next. Stay tuned to this space for more insights into the dynamic world of TikTok in Malaysia.

The 10 Top TikTok Influencers in Malaysia

Key opinion leaders, or KOLs, are individuals with significant voices in their respective industries. Learn more about KOLs and their role in influencer marketing.

How to Use Key Opinion Leaders in Your Strategy

Ever wonder what makes an influencer influential? It’s not just about the niche or the size of their audience. Rather, consider how they earned those followers and why they chose that niche in the first place. The answers are what set apart influencers from Key Opinion Leaders.

Key Opinion Leaders, or KOLs, are a type of influencer that can influence an audience’s opinions and purchasing decisions. They’re experts in their fields and have extensive research, experience, and knowledge that make them a trusted resource for others.

Let’s define the differences and how to leverage KOLs in your influencer marketing strategy.

The KOL acronym stands for Key Opinion Leader. The plural form is KOLs. These are experts who are trusted by other experts and professionals within the same field.

Definition: What Is a Key Opinion Leader?

Key Opinion Leaders (KOLs) are influential professionals in their respective fields who have the ability to sway public opinion about matters, products, or services. They may be celebrities, authors, speakers, or influencers. You might also hear them called thought leaders or digital opinion leaders.

In marketing, brands seek KOLs as a way to get their products in front of relevant audiences and build credibility. KOLs typically have large social media followings, particularly on Twitter, Instagram, TikTok, and YouTube. Their extensive knowledge about a subject or industry helps to guide others through complex problems or decisions.

On the surface, key opinion leaders sound a lot like influencers. That’s because they are, but a few nuances separate them.

A KOL is a recognized expert or authority within a specific industry or field. They have established credibility through their experience and knowledge. These are the people you’re likely to see giving commentary on documentaries or being called into court as expert witnesses. You might see them speaking at conferences, promoting books, or showcasing their expertise on podcasts.

If that’s a KOL, then what is an influencer? By contrast, an influencer is someone with a large social media following who can influence their audience's opinions or behavior. They might not be “experts” in a specific niche. People might follow them based on the content they create rather than their professional background. 

In marketing, KOLs focus more on providing their audiences with insights, advice, and education. They lean on their expertise in a particular area. They may have fewer followers than influencers but they are highly respected in their fields. People (including other industry professionals) seek out their content and knowledge.

That’s a big difference compared to traditional influencers. Influencers have a sponsor-first mindset. They actively promote products they love. They gain followers by making good recommendations and creating attractive content that keeps them coming back. In this sense, they become go-to “experts,” but they don’t necessarily have a foundation of professionalism.

To put it another way, all KOLs are influencers, but not all influencers are KOLs.

We can identify key opinion leaders in every industry. Influencers can be:

Anyone who is well respected in their field and commands a large audience

Satya Nadella, the CEO of Microsoft, is a good example. Under his leadership, Microsoft has transformed into a cloud-first and mobile-first company, focusing on areas such as artificial intelligence, cloud computing, and productivity tools. Nadella is known for his strategic vision, empathy-driven leadership style, and his role in driving Microsoft's growth and innovation in recent years. He is considered a key figure in the tech industry and a thought leader in the field of digital transformation.

Oprah Winfrey is another famous example. She became a household name with her global talk show for 25 seasons. She created an influential empire that encompassed a magazine, a book club, and the beloved Oprah’s Favorite Things list she publishes each year. Other thought leaders like Dr. Oz and Dr. Phil got an early boost in their careers thanks to Oprah, a feat dubbed the Oprah Effect.

Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases (NIAID), is an example of a healthcare KOL. Politics aside, he became a leading voice in the fight against COVID-19 in the United States and provided guidance on preventing the spread of the virus.

Dr. Sanjay Gupta, a neurosurgeon and medical journalist, has become one of the most recognizable figures in health reporting. As the chief medical correspondent for CNN, Gupta's opinions on health issues have been cited by media outlets. His books have also become bestsellers. 

KOLs might be a household name, like the above examples. Or they might only be well-known in their own industry.

In recent years, KOLs have become increasingly important in influencer marketing. Traditional advertising methods are losing effectiveness due to oversaturation and consumer skepticism.

An endorsement from a key opinion leader can lead to increased visibility, credibility, and sales for brands. Companies can collaborate with KOLs to create sponsored content that promotes their products in a way that feels authentic to their target audience.

Let’s explore a few benefits of working with KOLs.

When someone with many social media followers and high credibility recommends your product, it immediately puts your brand on the map and increases brand awareness and brand recognition. Their audience pays attention to the brands and companies KOLs do business with, and you look good by association.

Leaning on the years of knowledge and expertise of a KOL allows brands to infuse some of that trust into their own products or services. A high level of trust can help brands grow their following. Promotions may also be seen as more authentic than traditional ads or sponsored posts.

KOLs can help you tap into a niche audience or market that may be difficult to reach through traditional advertising. For instance, the competitive pharmaceutical industry relies heavily on KOLs to promote new drugs and treatments. Healthcare providers also take into account the opinions of KOLs prior to recommending treatment plans to patients.

Recommendations from KOLs may improve decision-making for B2B or B2C audiences. Established credibility can shorten the discovery and research process. At the very least, it gives buyers a good starting point for learning more about potential solutions.

Identifying key opinion leaders may also prove beneficial in recruiting. Companies may be more keen to hire candidates who have influence over their peers while bringing awareness and credibility to the organization. This effect spills over into marketing, as a brand’s entire image may get a boost from having KOLs on board.

Knowing what KOL stands for is just the start — you also need to know how to leverage the right KOL in your marketing strategy. 

Follow these steps to turn our KOL meaning into social media success:

Some KOLs are easy to find; they’re the household names most people know and trust (like Oprah or Elon Musk). Others are more niche and industry-specific, but these can also be easy to find.

Using influencer marketing platforms like Meltwater Influencer Marketing, you can input specific criteria to find influencers and the right KOL for your brand. Meltwater's database of millions of influencers and opinion leaders worldwide helps you find influencers who are leading conversations on certain topics. 

With Meltwater, you can narrow your search by:

Influencer type (nano-influencer, micro-influencer, macro-influencer, or mega-influencer)

You can also use Meltwater to gain more in-depth insights about who each KOL is, including audience sentiments and values. These factors can be even more important than audience size, as they allow you to connect in high-impact ways.

After choosing your opinion leaders, connect with them to collaborate on a marketing campaign. Thoroughly introduce your company and the goals on which you intend to connect. KOLs need to understand your company’s values, why you think they’re the right key opinion leader for your brand, and how you want them to influence their audience on your behalf.

Working with multiple opinion leaders, you’ll need an easy way to track each relationship, keep tabs on content, and monitor KPIs to see how they’re influencing your brand. Meltwater's management features centralize these and other efforts.

Meltwater Influencer Marketing allows you to see:

The influencers you have relationships with

How audiences are responding to that content

How the KOL is contributing to your brand

Tip: Learn more about influencer management.

Whether you’re a pharma company launching clinical trials or a software company entering a crowded market, connecting with the right key opinion leader can make a difference in your journey.

Find, vet, connect with, and manage relationships with experts who have real influence over your prospective customers, all from a single platform.

What Are Key Opinion Leaders?

The wide and wonderful world of food influencers is full of entertaining content creators, practical tips for busy parents and professionals, vegan food that actually looks and tastes good, recipes that make being healthy delicious rather than a chore, satisfying mouth-watering close up shots of cake and cookie decorating, thrilling supercuts of meals cooked in the great outdoors, and more!

If you’re looking for a food influencer to inspire your audience, look no further than this list of global food influencers covering an impressive range of niches within the food world on social media.

Just don’t get too distracted by their beautiful feeds and forget to actually reach out for a partnership that fits your influencer marketing strategy! 

Use Meltwater Influencer Marketing, to make the process of organizing campaigns, reviewing content, and measuring influencer marketing metrics easy and streamlined. See the Meltwater Influencer Marketing Suite in action!

Jump to the list of food influencers you're the most interested in:

10 Food Influencers With the Biggest Followings

7 Top Food Influencers with Less Than a Million Followers

Tip: Learn more about influencer marketing in general within our Definitive Guide to Influencer Marketing.

A food influencer is a content creator who posts recipes, how-tos, diet tips, gardening tips, and more, on social media. They often work with kitchen appliance brands or meal prep companies. Sometimes food influencers are professional chefs or work in the food industry in some capacity, but are also commonly self-taught food enthusiasts.

Many food influencers are also food bloggers, and in fact their blog may have come before their social media presence. Food blogs are incredibly popular as they answer various questions, provide recipes and tips, and have active comment sections that often provide ingredient substitutions, whether for dietary restrictions or taste, and suggestions for cooking the recipe in different climates, or with different equipment.

So, unlike other types of modern influencers, like Instagram influencers, Facebook influencers, fashion influencers, beauty influencers, or sports and fitness influencers, which are typically social first, blog second, food influencers may use their social media platform to drive traffic to their food blog, which is where they actually make money as an influencer.

There are also more local influencers, like the top food influencers in Malaysia.

82% of Food influencers’ Followers are Female.

A majority of Food Influencer’s followers are Millenials, 48% are between 25-34 years old.

A majority of Food Influencers, 43%, are based in the US, and 36% are from California.

While followers’ main interest is Food content, they also enjoy content focused on Travel, and from Bloggers.

What #hashtags are Food Influencers Using?

#hashtags are the bread and butter of influencer marketing. Know which hashtags are trending so you can ensure your influencer content gets maximum exposure.

#hashtags are the bread and butter of influencer marketing. Know which hashtags are trending so you can ensure your influencer content gets maximum exposure.

What Are the Primary Channels for Food Influencers?

As mentioned above, many food influencers have accompanying blogs where they share recipes, tips, and cultivate community through engaged comment sections and email lists.

Other popular social media channels include TikTok, Pinterest, Instagram, and YouTube.

Food & beverage brands, appliance brands, grocery stores, food products, farms, food delivery services and apps, gardening companies, and similar organizations may want to partner with a food influencer.

They can spread the word about a particular product, demonstrate kitchen appliances or accessories, highlight companies dedicated to sustainable farming practices, or share recommendations for dietary supplements. 

Using Meltwater Influencer Marketing, we identified food influencers in a number of different categories including vegan food influencers, baking influencers, and by follower size, looking at food influencers with followings of 1M or more, as well as micro food influencers.

While follower counts are important, they can be misleading if it’s the only metric you look at. The below lists are ranked by True Reach rather than follower number. True Reach does a better job at indicating the actual potential influence when it comes to the engagement and interaction of their online community.

This list of 10 food influencers have followings of 1 million or more across all channels.

With a presence of 12.6 million on TikTok, its safe to say Men With the Pot has taken the food world by storm.

Their videos use quick cuts, beautiful close-up shots, thrilling acrobatics such as tossing an onion in the air to land on a knife before chopping, and rustic open-fire cooking.

Their TikTok videos are endlessly enjoyable and the comment section is also fun to scroll through, as they've build a huge community of viewers who love their content. They average 2.9K comments per post!

I Cooked In The Arctic Circle

Joshua Weissman is a popular food influencer and chef known for his YouTube channel. He gained fame by recreating fast-food recipes and sharing homemade versions of popular dishes.

Joshua's videos are informative, showcasing cooking techniques and explaining the science behind them. He has also authored a cookbook called "The Slim Palate." With his engaging storytelling and dedication to his craft, Joshua has built a significant following in the culinary community.

Making a wide range of dishes inspired by different cuisines, both savory and sweet, Betel Tunc is known for her calm and pleasing aesthetic. She shares the full recipe in her descriptions, and the comment section is always engaging. 

Hailing from the UK, Jalal has built a platform sharing healthy, high-protein recipes. This is a perfect example of a crossover with food and fitness influencers, who often incorporate food tips into their content.

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If the last two years have taught us anything it’s that we live in an ever-changing, hyper-connected world. The prominence of social media in our lives puts topics and conflicts that at a time might have felt far away, right in front of our eyes.

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There is almost an unspoken expectation to speak out about important issues, and a sentiment that to say nothing is really saying something. We saw this in 2020 during the Black Lives Matter movement, with many calling on brands to make a statement of solidarity and outline actions for change.

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