United States

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Having a marketing strategy is essential for business. For many, working with a marketing firm helps them expand their time, resources, and knowledge to drive better, faster results.

However, hiring a marketing agency isn’t a decision to make lightly. This firm will be representing your brand and ensuring the right message lands in front of the right people at the right time. It’s a tall order, one that can be quite costly if you fail to choose wisely.

Use these tips to learn how to hire an advertising agency that will not only deliver results but also keep your brand image intact:

How To Hire a Marketing Agency in 7 Steps

Meltwater: The Best Alternative to Hiring a Marketing Firm

Brands and businesses can’t survive without marketing. While many companies have internal marketing teams that know the brand inside and out, working with a third-party marketing firm can serve as an extension of your business.

Working with a marketing agency gives you:

More time and resources to grow your marketing

Fresh perspectives and outside-the-box thinking

Scalability without hiring additional employees

That said, marketing companies can vary in terms of the services they offer, the type of clients they work with, and the results they deliver. The above benefits aren’t guaranteed, so you’ll need to do your due diligence to make a great hiring decision.

When choosing a marketing firm, consider several factors to ensure they align with your business goals and needs:

Expertise and Experience: Look for agencies with experience in your industry or with similar projects. Check their portfolio and case studies to gauge their expertise.

Services Offered: Ensure they provide the services you need—whether it's digital marketing, SEO, content creation, social media management, etc.

Track Record and Reputation: Check client reviews, testimonials, and references. A good reputation and positive feedback are indicators of reliability.

Creativity and Innovation: Assess their creativity in campaigns or strategies. A fresh perspective and innovative ideas can set an agency apart.

Communication and Transparency: Clear communication and transparency are vital. Ensure they keep you informed and involved in the process.

Metrics and Reporting: A good agency should provide measurable results. Inquire about the metrics they use and how they report progress.

Adaptability and Flexibility: The marketing landscape changes rapidly. Look for agencies that are adaptable, flexible, and willing to adjust strategies when needed.

Cost and Budget: Discuss pricing structures and ensure they fit within your budget. However, don't compromise quality for a lower price.

Technology and Tools: Check the tools and technologies they use. Are they up-to-date with the latest marketing tools and trends?

Team and Culture Fit: A good fit between your company's culture and the agency's can make collaboration smoother and more effective.

Take your time to research and ask questions during the selection process. Meetings or consultations can help you gauge the agency's approach and determine if they're the right fit for your business.

Follow these seven steps when you're looking to hire a marketing firm:

1. Understand the pros and cons of hiring a marketing agency

2. Define what your marketing firm should accomplish

3. Learn the agency’s scope of services

4. Review the marketing agency’s previous work and clients

5. Meet the team you’ll be working with

6. Ask about their creation and delivery processes

Marketing companies can bring immense value to your brand. But before you dive in head first, it’s worthwhile to compare the expected benefits to the potential downsides of partnering with a third-party marketing agency.

On the plus side, when you hire a marketing agency, your business can benefit in the following ways:

Expertise and specialization. Marketing agencies typically specialize in a specific area (e.g., digital marketing companies, print marketing) or industry (e.g., dental marketing companies, SaaS marketing companies), giving you access to specialized knowledge of how to market your product or service.

Cost-effectiveness. Outsourcing can sometimes be more cost-effective since you’re paying for fractional services vs. shouldering the entire cost yourself.

Time savings. Purpose-built marketing firms can handle tasks more efficiently, freeing up time for your internal team to work on other objectives.

Turnkey access to talent. Rather than spend hours on hiring and training, you can skip straight to marketing activities with a ready-made team.

Flexibility and adaptability. Marketing agencies carefully track trends in the market and consumer preferences, allowing them to adapt your strategy at a moment’s notice.

There are some not-so-pretty parts of hiring a marketing agency, too. Possible downsides include:

Communication challenges. Not having all of your marketing happen under one roof can cause lapses in communication, misunderstandings, slow turnarounds, and misaligned expectations.

Less control. Outsourcing to an agency means giving up some control over how your brand is presented, making it difficult to balance their professional suggestions with your own ideas.

Dependency. Relying on a marketing agency can make it more difficult to bring certain tasks in-house in the future.

Quality issues. There’s always the potential for quality to not meet your expectations, leading to reworks and delays in launching campaigns.

A lack of transparency. With marketing work happening outside of your organization, you won’t always know who’s working on your brand or the steps they’re taking to produce your results, which might make it harder to replicate your successes if you stop working with that agency.

Rigid contracts. If you’re in a stiff contract and your marketing firm fails to meet your expectations, you might be stuck with them, which can erode your budget and leave you without the results you expected.

Deciding to hire a marketing agency is no quick and easy decision. Exploring all possible sides of the decision in relation to your business will help you make the right choice.

Let’s say you go to a computer store and tell the salesperson you want a new computer. They wouldn’t just place a computer in your hands and guide you to the checkout, right?

That’s because when you buy a computer, you have certain requirements — brand, size, price, processing speed, and memory, to name a few criteria.

The same applies when choosing a marketing firm. You wouldn’t choose just any marketing agency — you want a partner that will help you achieve specific goals and outcomes.

To do this, you’ll first need to define what results your marketing should produce. Simply saying “increasing sales” isn’t specific enough — it’s kind of like saying, “I need a computer.” Your marketing firm needs to know your specific goals and objectives, such as increasing website traffic, growing your email list, or redesigning your website, for example.

When you meet with potential marketing partners, make sure you have a clear vision of what a successful relationship will look like. Allowing creative freedom can be a good thing, but ultimately you want to know your partner aligns with your needs and will produce the results you expect.

Marketing is a massive ecosystem of activities, and not all agencies offer the same services. For example, some agencies may specialize in PPC ad campaigns, while others focus more on social media marketing. There are also generalized marketing firms that offer a variety of services.

Some marketing activities, such as video marketing, SEO, and PPC, are better provided by a dedicated expert. Each of these areas requires in-depth knowledge, and you’ll benefit from their specialized expertise.

If a marketing firm doesn’t offer a service you need, they may be able to refer you to other partners. 

Keep in mind that piecing out your marketing needs to various specialized agencies can get complex, not to mention costly. The more partners you work with, the more moving parts you have to manage, and this can take away from any time or cost savings you gain from outsourcing.

One of the most fundamental steps of learning how to hire an ad agency is to see their past work. The way a small business markets itself won’t be the same as a regional brand or a global enterprise. Your shortlist of marketing agencies should have experience in working with businesses of your size and industry.

Your agency should be able to provide a portfolio of past projects or a list of client references. Likewise, this information might also be available on the agency’s website for you to review at your leisure.

Compare their creative styles to your own brand. Look up those campaigns online to see how well others responded to them. Check out the agency on LinkedIn, Google, or popular review websites to see what others have said about working with them. 

Whether you want to hire marketing for a small business or a large organization, these very basic steps can give you insight into a marketing firm before you work with them.

Marketing agencies may look good on paper, but your connection with them might be very different when you meet them in person (or via Zoom). Working with a marketing firm isn’t like working with employees, you’ll still need to be able to communicate and collaborate effectively.

Learn who you’ll be interfacing with on a regular basis and who will be working on your projects. Learn how they handle client privacy and how they protect proprietary business information. Many agencies require their employees to sign NDAs, but you might consider furnishing your own NDA that meets your specific requirements.

Personalities can clash, which may lead to creative differences in the future. Pay attention to how you feel about the agency when interviewing them — it could save you some hassle.

Checking the box on marketing activities isn’t the only thing that determines your agency’s success. The ways in which those activities are implemented can make or break your marketing, which is why you should also consider how an agency delivers the end result.

Complex back-and-forths, clunky systems, and long approval processes can lead to bottlenecks, which will delay your launch. Ideally, the agency will work with your existing tool stacks, such as project management boards, communication apps, or file-sharing systems, to enable seamless delivery. This way, you have visibility into what they’re doing and can easily find their deliverables when you need them.

If the agency is implementing marketing activities on your behalf, you’ll need to consider an approval process that lets you have the final say before anything goes live. This helps you establish checks and balances so you can see what’s being produced on your behalf before your customers do. 

You should also inquire about any data or reports the agency can provide. Ask how frequently they report on their activities, how they track results, and how they will measure the impact of their efforts so you can track your marketing ROI. 

One of the most essential parts of learning how to hire a marketing company is knowing what you’re paying for. 

Working with a new marketing firm can take time before you start seeing results. They need time to get to know your brand and audience, and many firms will require a minimum contract period that gives them time to tweak and refine their efforts. 

However, long contracts could mean being stuck with an agency that isn’t living up to your expectations. You might have to pay for services that don’t meet your goals, which takes away resources that could be put to better use.

Not all agencies will guarantee their services, so make sure you understand their contract and payment requirements before entering into an arrangement with no escape.

Knowing how to hire a marketing agency can help you save time and money and ensure you get the best outcomes for your investment. However, hiring an agency isn’t your only option to ramp up your marketing efforts.

The Meltwater suite includes a social media management tool, social listening tool, consumer insights, and more and it gives you turnkey access to a full range of marketing automation. Beef up your operations with the data you need to make critical marketing decisions quickly, ensuring you know who your audience is, where they spend time, and what they’re engaging with so you can meet them where they are.

Consider keeping your marketing efforts in-house by using Meltwater's agency solution instead of hiring a marketing agency. Simply fill out the form below and talk to one of our experts!

How To Hire A Marketing Firm: 7 Tips

In the digital age, anyone can be just about anyone or anything. But that’s not a good thing when it means someone is impersonating a brand or influencer’s account. That’s why getting verified on TikTok is becoming a top priority for social media marketers, influencers, celebrities, and businesses. Once you’ve checked the verification TikTok box on your to-do list, people will know you’re the real deal.

TikTok displays a blue check next to verified accounts. Just like the Instagram verification, the blue tick on TikTok means that the platform has already vetted the person’s account and verifies they are who they say they are. So, how do you go about getting the coveted TikTok blue tick?

We’re sharing the step-by-step details below, along with some other essential info about the TikTok verification process.

How Many Followers to Get Verified on TikTok?

How to Get Verified on TikTok: Step By Step

How to Become Verified on TikTok: Let Meltwater Help

Are you already familiar with why TikTok is so popular? Do you know how to use TikTok for your business and are you aware of these TikTok stats?

The TikTok blue tick is the TikTok Verified badge. This blue checkmark shows that an account has been vetted and verified by the TikTok team.

Other social media platforms also use a verification process like TikTok’s. When users see the TikTok blue tick, it means the person’s account has been verified as being the real account for that person.

There are a lot of moving parts to verification on TikTok, which we’ll cover in a moment. But the blue tick on TikTok basically means that TikTok has done some due diligence on its end to ensure people are engaging with authentic accounts.

Good news: You don’t have to be a high-profile celebrity or have millions of followers to get verified on TikTok. Brands and businesses of all sizes may find it beneficial to go through this authentication process and protect their account and image.

Celebrities, influencers, and well-recognized brands are magnets for copycats. People try to create fake accounts to hang onto a successful person’s coattails and attract attention. The blue badge helps content creators protect themselves and their brand images so people don’t associate the wrong content with their account.

As a result, you can expect a few benefits from getting verified on TikTok:

Greater Authority:
Getting verified on TikTok is like getting TikTok’s very own seal of approval. It shows that the platform trusts you as a thought leader, so others should, too. This is a great way to strengthen your brand’s authority and notability on the platform.

More Views and Followers:
Verified users with a badge tend to get more followers and views on their videos. This is because people trust that the content from verified accounts is more reliable. Trustworthiness and authenticity can go a long way in turning you into a popular creator.

Higher Status:
Being verified gives you a badge of honor and status on the app. It’s not something that every user receives. This may help you attract even more followers and viewers.

TikTok has not shared a hard figure on follower count for verified accounts. But looking at some of the platform’s most popular accounts, a couple of things stand out.

First, some accounts with hundreds of thousands of followers do not bear the TikTok blue tick.

And some accounts that have smaller followings have also earned the TikTok blue tick.

With this in mind, there’s no definitive answer to the question, “How many followers to get verified on TikTok?” Rather, it’s more of a manual process performed in-house.

TikTok employees will seek out users upon whom to bestow the highly coveted TikTok blue tick. Having a large following can certainly help, but it’s not the end-all prerequisite to get TikTok verified.

Tip: Take a look at the top 10 most followed TikTok accounts.

Want to know how to request verification on TikTok? Simple: you can’t.

In fact, there are no clear-cut guidelines for earning the blue tick on TikTok. But there are a few ways you can support your case for getting verified on TikTok.

TikTok looks at a lot of factors when choosing which accounts to verify, and the content you produce is one of them.

Posting to TikTok on a regular basis may earn you brownie points with the algorithm. It shows you’re engaged on the platform and want to grow your presence. It also gives users plenty of eye candy and helps them build familiarity with you in their feeds.

In addition to frequency, you should also focus on content that fits your niche. Having a good content strategy helps you create meaningful content that works for your brand and audience. It’s easier to attract and retain a following when others know what kind of content to expect from you.

Steady account growth can be a good sign. It shows you want to build up your presence on TikTok, plus it demonstrates that other people want to see you here. While you don't need a certain number of followers to earn a verification badge, a growing audience can be a good sign.

As you’re growing your account, remember to focus on quality content, not the quantity of content. More content won’t necessarily help you grow faster. TikTok takes into account the amount of content you produce alongside metrics like average watch time, shares, number of sessions, and similar KPIs. These reflect whether you’re producing quality content or just trying to get views.

TikTok thrives on the “social” part of social media. It offers tons of ways for users to engage with other users, and you should take advantage of as many of them as possible.

Beyond likes, shares, and comments, you can take part in hashtag challenges. These challenges are videos that use a specific hashtag. The challenge usually has a set of rules to follow, such as using a certain prop or singing a particular song.

For example, the Pushup Challenge encourages others to record themselves doing as many pushups as they can within 60 seconds. Hashtag challenges are a great way to get creative and have fun on TikTok. They're also a great way to gain popularity and get your videos seen by more people.

You can also create your own hashtag challenges to build your brand exposure and spur engagement.

Keep interacting with your audience every chance you get. The more you engage with them, the more they’ll return the favor.

Being featured in the media doesn’t exactly make you famous. But it is one criterion that can certainly help your image, especially when the media outlet tags you on TikTok. It’s a sign of credibility, showing that an important outlet cares about something you do. It puts you in association with a reputable creator and helps you set yourself apart from other TikTokers.

For example, Elyse Myers went viral on TikTok after sharing a Worst Date Ever story. The story itself might not have been enough to create a wildfire of attention, but the fact that she was also featured in People Magazine added some extra interest and credibility.

Twitter, Instagram, and Facebook have their own verification processes (this is how you get verified on Instagram), which may help you out on TikTok. If you’re active on other platforms, look into their verification processes. Those check marks may make it easier to get verified on TikTok.

The downside: it’s not exactly easy to get verified on other platforms. Each one has its own requirements:

Facebook tends to verify accounts of well-known brands.

Twitter verifies a broader range of accounts, including brands, influencers, celebrities, and other accounts that are in the public spotlight.

Instagram verification is a different animal altogether. Verification is usually reserved for accounts that have a high chance of being copycatted.

Getting verified on other platforms is an insignia of importance. It shows TikTok you’ve gone through the process already and are worthy of the blue check on TikTok, too.

Posting viral-worthy content isn’t a guarantee that you’ll get verified on TikTok. But there’s a connection between accounts that have been verified on TikTok and accounts that have had at least one viral video.

For starters, viral content gets your videos in front of more people. That’s a great way to attract more followers, increase engagement, and even land on the For You page.

TikTok looks for content that gets lots of views and engagement. Going viral gives you a heaping helping of both.

If you’re in good standing with TikTok, you’ll have an easier time getting your TikTok account verified. You want to show you care about the platform and follow its community guidelines. Even if you’re not ready to verify on TikTok, you still don’t want to earn a red flag for not following its standards. This could hurt you in the future when you are ready to verify on TikTok.

Now that you know how to get TikTok verified, what can you do next? Meltwater has the answer.

Meltwater's social media management platform can help you streamline how you verify your TikTok account.

Meltwater can also help you connect with journalists and earn high-quality media coverage, which can help you build brand credibility. As the largest PR and media database, Meltwater can help you make valuable media connections that get your brand noticed.

Knowing how to verify your TikTok account is the first step. The next step is to empower your efforts with insights that helps you prioritize your content marketing efforts. Schedule a demo to learn more!

How To Get Verified on TikTok — Get the Blue Tick

It’s June, and we all know what that means. The sun is shining, summer is upon us, and most importantly, it’s Pride Month! Pride events and celebrations are traditionally held in June in commemoration of the Stonewall Riots, a historic event of gay liberation and equality.

Pride is not only a time of celebrating but an important month for brands and allies to show support for the LGBTQ+ community. Brand values have played an important role in marketing strategies over the last years, and one of the most relevant channels for brands to authentically promote values is through influencer marketing.

 Ashley & Malori Anthony on Instagram: "So many beautiful eras 🥹

We get so emotional watching this because it’s crazy how far we’ve come in less than five years. From that first hello to our ‘I do’s, everyone stage of our life together has been special and has only made us grow stronger. We really love this life we’re building together. 🥰

What’s your favorite era? 🩷

Obsessed with this new @findingxfletcher song!

#lgbtcouple #lesbiancouples #mrsandmrs #wifeandwife #twobrides #brideandbride #lesbiancouplegoals #femmecouple #marriedcouple #girlswhomarrygirls #loveislove"

Collaborating with LGBTQ+ influencers during pride is a way for brands to support the community and connect with new users in a pure and important way. But, true brand values must endure year-round, not just during Pride.

Here are 5 great LGBTQ+ creators who are wonderfully influencing their category with great content:

Past collaborations: Hallmark, Victoria’s Secret, and Campell’s

Team2Moms are a bi-racial, lesbian couple who create awesome content centered around their beautiful family. As parents of three young children, they develop posts all parents can relate to while promoting important messages on diversity and inclusivity.

Tip: Take a look at these Top Diverse Influencers We Love

 Team2Moms® on Instagram: "The 2 year anniversary 🎉 of our most viral (original) video. Do you agree with Lucas’, “This is simple”? 

#Team2Moms #familytime #momlife #love #familycontent #advocate #boymom #explore #explorepage #reels"

Past collaborations: Panera Bread, Adidas, Amazon Fashion

Jessamyn Stanely is a yoga teacher with 466K+ followers who love her honest and fresh content, and body-positive messaging. She is also the founder of The UnderBelly Yoga, an inclusive wellness community. Many have criticized the yoga industry for white-washing and lack of body representation. Creators like Jessamyn help to bridge inclusivity into an industry lacking equal representation, and she’s just super cool.

 Jessamyn on Instagram: "Shout out to all the people I’ve dated who have seen me be trifling as fuck and are probably wondering where the fuck I got the authority to make this video. The internet! The internet gave me the authority! That and all the years I’ve spent being a terrible poly partner. Come learn from my mistakes on @youtube: new video up on my channel, 🔗 in bio #polyamorous #polyamory #relationships #dating"

The Meltwater Blog

How To Hire A Marketing Firm: 7 Tips

How To Get Verified on TikTok — Get the Blue Tick

Celebrate Pride with the Top 5 LGBTQ+ Influencers

Millennial Cringe: What it is, who's talking about it, and what it tells marketers

Starbucks #RedCupArt Influencer Marketing Report

10 Social Media Customer Service Examples to Learn From

L’Oréal Shows The Beauty of Diversity With Influencers

Product Branding Defined: Strategies and Examples

Why 2023 was the year of AI chatbots

Top 15 Instagram Influencers in Singapore

Media In Sweden: Media Landscape Guide

10 Top Indonesian YouTube Influencers