United States

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Gaming influencers might not be the most obvious choice in influencer marketing. But there’s no question that they can help put your brand under a national spotlight. They’ve turned a popular pastime into a lifestyle brand, a practice that has captivated the attention of millions. They can put their popularity to work for you in the best possible ways.

Gaming content creators serve a wide spectrum of audiences. That’s because gaming is a hobby that knows no bounds. People from every interest, subculture, and walk of life connect over video games, which can help you cast a wider net and build a loyal following of your own.

Here’s a closer look at the top five gaming influencers and how to work with them and other gamers in your influencer marketing strategy.

Benefits of Collaborating with Gaming Influencers

Find More Gaming Influencers with Meltwater

A gaming influencer is someone who plays video games and shares their experiences with an online audience. They often live-stream their video gaming so their fans can follow along in real time.

Typically found on platforms like Twitch and YouTube, gaming influencers are known for their skills, entertaining commentary, and personalities. They attract a large, loyal following who enjoy watching them play.

What makes them influencers is their ability to impact their followers' opinions and choices — about which games to play, gear to buy, or trends to follow. Influencers can range from casual gamers who play for fun to professional eSports players who compete at a high level.

Because of gaming influencers’  large and engaged audiences, brands often partner with them to promote products.

Check out our influencer definition to learn more about what to expect when working with influencers.

Tip: Check out our blog about the top Twitch influencers right here.

Brands, businesses, and even other influencers can benefit from partnering with gaming influencers. 

Authentic promotion. Influencers promote products in ways that feel natural and relatable to their audience, which can help you build trust and credibility instantly.

High engagement. Gaming influencers interact with fans in real time, which creates immediate feedback and can build a sense of community around your brand.

Brand awareness. Working with top gaming influencers can significantly boost your brand’s visibility because of their large followings. Our influencer marketing statistics support the success of using influencers for brand awareness.

Unique content. Gaming influencers are well known for creating diverse and entertaining content that resonates with their audience, removing the guesswork of what people will respond to.

Diverse platforms. You’ll find gaming influencers on TikTok, YouTube, Twitch, Instagram, and more, helping you reach different segments across various channels.

Gaming influencers are a unique subset of influencer marketing. Their audiences are highly diverse and can help you capture unique niche markets you might not have targeted otherwise.

Going by audience size, PewDiePie (whose real name is Felix Arvid Ulf Kjellberg) is arguably the best gaming influencer. He’s amassed an impressive 104 million subscribers. 

Even many people who aren’t gamers have heard of him.

Finding a gaming influencer to collaborate with takes a little effort given the massive size of the gaming communities. Here are some tips to streamline your search.

Use Meltwater to find top gaming influencers

Meltwater's Influencer Marketing Platform, gives you the quickest route to find gaming influencers. You can search for gamers based on your criteria, such as:

Audience size (e.g., gaming micro-influencers)

Social media platform (e.g., TikTok gaming influencers)

Meltwater gives an Influencer Score to each gaming influencer, which is like a stamp of approval. It shows you which creators have engaged and growing audiences and a high level of trust among the public.

You can find and vet influencers and also reach out to them directly through Meltwater. Create and send influencer briefs and track your communications.

When you’re ready to collaborate, Meltwater also includes influencer campaign tracking. You can view metrics for each campaign so you can track content and engagement. See how your partnership is paying off.

Want to see Meltwater's influencer marketing solution in action? Click here and fill out the form below for a personalized demo!

Find gaming influencers on Instagram by looking at relevant hashtags. Gamers will include gaming-related hashtags in their content, such as names of video games or generic terms like #gamer.

You can click the hashtag on Instagram to see who’s posting content using those same hashtags. This is a great way to discover creators and view the type of content they’re posting before reaching out to them.

Join gaming forums, subreddits, and Discord communities where influencers often interact with their followers. You can see what types of content they’re posting about and whether people are engaging with their posts.

Engaging in these spaces can help you identify influencers who are active and respected within specific gaming communities.

Keep it simple with a Google search. You can search for keywords like “gaming influencers Instagram” or “best Twitch streamers” and see who pops up.

Google typically gives you lists of influencers across multiple platforms and subtopics. This can be a quick way to identify gaming influencers, but make sure you dig deeper before reaching out to potential candidates.

If you’re on the hunt for a gaming influencer, consider these biggest gaming influencers who are used to working with brands and companies.

Swedish YouTube gamer PewDiePie is one of the most recognizable names in online gaming. He started his YouTube channel in 2010 and has since grown the largest following in his niche. He’s most widely known for his “Let’s Play” videos and humorous commentary on a wide range of video games, particularly horror titles.

His success has led to a number of brand collaborations and a book deal. Despite some controversy regarding language and off-putting jokes, he has maintained his influence in the gaming world and beyond. His content has expanded to include vlogs, memes, and general commentary on internet culture.

Canadian Twitch streamer xQx (whose real name is Félix Lengyel) is a professional eSports player known for his lively and often unpredictable personality. He originally gained fame as a professional Overwatch player, representing teams like the Dallas Fuel in the Overwatch League. He now streams full time and creates diverse content across multiple games.

One of the most notable female gaming influencers, Valkyrae (whose real name is Rachel Hofstetter) is an American gamer, streamer, and YouTube content creator. She first gained popularity on the streaming platform Twitch, where she played games like Fortnite and Among Us. She later transitioned to YouTube gaming, becoming one of the platform’s biggest female gaming influencers.

Valkyrae is known for her engaging personality, skilled gameplay, and her ability to create a welcoming and inclusive community. She is also a co-owner of the esports organization 100 Thieves.

Jacksepticeye, whose real name is Seán McLoughlin, is an Irish YouTuber and one of the most popular gaming influencers on the platform. Known for his distinctive accent and loud “Top o’ the morning to ya” intro, he plays various video games and uses the popular “Let’s Play” format to attract millions of followers. He’s even earned a nod from PewDiePie, which helped him gain support for his channel.

Beyond gaming, Jacksepticeye has expanded his content to include vlogs, charity live streams, and collabs with other creators. He frequently uses his platform to raise money for various causes, another aspect that helps him maintain a loyal fanbase.

Tyler “Ninja” Blevins: 99 Meltwater Score

One of the most popular faces on the Twitch streaming platform, Tyler Blevins (who goes by Ninja) built his brand with livestreams of Halo 3 and Fortnite: Battle Royale. He brings high energy and engagement to his streams and has attracted millions of followers, making him a household name in gaming influencer marketing. His success has helped to bring eSports into the mainstream world.

Ninja’s popularity has led to several high-profile collaborations with celebrities, appearances in the mainstream media, and partnerships with major brands, including a deal with Microsoft to stream exclusively on Mixer for a period of time. He’s also dabbled in other ventures, including books, merchandise, and voice acting for — you guessed it — video games (and a few TV series).

If you’re contacting gaming micro-influencers, you may be able to reach them via their social channels. Micro-influencers have smaller audiences and may or may not have a team working behind the scenes, so you have a stronger chance of reaching them directly.

Many of the top gaming influencers have agencies that represent them. You can try contacting them through social media, but there’s no guarantee they will respond or even see your message.

To get in front of gaming influencers for a potential collaboration, it’s helpful to use gaming influencer services. You can get a direct line to their representatives and start the conversation.

You can also use platforms like Meltwater to handle your outreach. Melter not only shows you the best gaming influencers but also gives you a way to contact them directly. You can create an influencer marketing request, track your messages via the platform, and keep all of your communications in one place.

We’ve gotten you started with a list of the top five gaming influencers. You can start adding to this list with Meltwater. Our influencer marketing platform lets you discover influencers in any niche, including gaming, then filter them based on your criteria. 

Keep your outreach, collaboration, and metrics all in one place. See how working with gaming influencers can pay off for your brand — learn more when you request a demo by filling out the form below!

Top 5 Gaming Influencers and How to Work With Them

Twitch — it’s a unique blend of social media, live content, and creators who share a little bit of everything. It’s the platform that’s become the heartbeat of digital entertainment, allowing us to consume content in real time. Its uniqueness makes it a prime candidate for your influencer marketing strategy, and plenty of creators are waiting to partner with you.

Twitch influencers do everything from livestream gaming to creative arts and performances. Together, they’ve created a diverse and dynamic community where brands are built and sales are made. Viewers can engage directly with live streamers, creating an intimate experience that other platforms can’t replicate.

If you’re hoping to get in front of a diverse and highly engaged audience, read on to discover some of the top Twitch influencers and how to partner with them.

Why Twitch Influencers Are Key for Your Brand

A Twitch influencer is someone who has created a strong presence on the Twitch platform. They have a large number of followers who are engaged in their content.

Most importantly, they’ve demonstrated their ability to craft an online persona and build relationships with loyal fans. Followers feel like they’re part of an ongoing narrative rather than just passively following along.

Unlike traditional influencers who might market products through static posts, Twitch influencers turn product mentions into lively discussions during gameplay or chat sessions. Purchase recommendations come wrapped in entertainment rather than advertisements.

From art demos to cooking shows, top Twitch influencers have carved unique niches where they can shine brightly and connect with specific communities.

Tip: Check out our list of the top gaming influencers and learn how to work with them!

Below is a list of some of the top global Twitch influencers, along with their score from our influencer marketing solution, Klear. Our Klear score reflects a combination of audience size, follower growth, engagement rates, and other metrics to help you find the most influential creators to partner with. 

Want to see how Klear can help you discover influencers? Click here and fill out the form for a personalized demo!

Here are five of the top Twitch influencers based on Klear scores.

Tyler “Ninja” Blevins: 99 Klear Score

Tyler Blevins, also known as Ninja, is a Twitch influencer, gamer, and YouTuber. He is one of the richest streamers in the world, with an estimated net worth of $25–$40 million.

His gaming style and passion for entertainment have earned him an impressive 18 million followers. Spending hours a day playing Fortnite and Valorant shot him to stardom. While he doesn’t play in the same capacity as he once did, Ninja is still one of the most widely recognized Twitch streamers and video game icons.

Blevins has been playing video games professionally since 2009, starting with Halo 3 and joining gaming teams like Cloud9 and Luminosity Gaming. He set the Twitch.tv record for an individual stream when he collaborated with other superstars Drake, Travis Scott, and JuJu Smith-Schuster. 

He’s equally known for his spiked blue hair, helping him to become a recognizable figure on the Twitch platform. 

Raúl Álvarez Genes, better known as Auronplay, is a Spanish YouTuber and Twitch streamer in the gaming niche. He is the second-most followed player on Twitch, and had a successful YouTube following prior to joining the Twitch platform.

Auronplay is considered one of the OG’s of YouTube, having established his channel in 2006. His name is based on Auron, a character from the video game Final Fantasy X. His most-watched video has amassed 50 million views, and he has since created a second YouTube channel and continues to stream his gaming prowess on Twitch.

Most of his streams center on the popular games Minecraft and Grand Theft Auto V. Collectively, he has shared over 1,375 hours of content between these two games.

He’s also dabbled in other games, including Among Us, Fortnite, Rust, and Fall Guys, among others. He’s generated more than $3 million in revenue from Twitch, along with other income from sponsorship deals and merchandise.

With 15.1 million followers on Twitch, Rubius (also known as Rubén Doblas Gundersen) is one of the top Twitch influencers. He’s covered some of the most popular video games in the industry, including Roblox, Fortnite, Cuphead, and Minecraft. 

Going beyond Twitch, Rubuis has built a familiar brand on some of the most popular social media channels, including millions of followers on YouTube, Twitter, Instagram, and Facebook. He also has his own anime series, branded merchandise, a documentary on Amazon Prime, and even his own character in a video game.

Rubius grew his passion for gaming starting from his very first console, a Super Nintendo. He later went on to study 3D animation and modeling before committing to full-time content creation.

He now exclusively streams on Twitch, where he averages more than 25,000 viewers per stream and gains about 3K new followers per day.

Spanish sensation Ibai Llanos is a celebrity streamer and eSports commentator who dominates the Twitch platform. He has broken multiple Twitch streaming records, the most recent of which involved a creator boxing event and garnered more than 3.85 million concurrent viewers.

Between Twitch and YouTube, the creator has over 29 million followers. He’s partnered with A-list celebrities like Will Smith to grow his presence and establish himself as a must-follow creator.

What started as providing color commentary on League of Legends for fun has turned into becoming one of the most recognized voices in eSports. He’s been invited to narrate football and basketball games on a national stage, provide voiceovers for the video game FIFA20, organize charity tournaments, and interview sports stars like Lionel Messi.

Canadian-Moroccan Twitch streamer Imane Anys, better known as Pokimane, is one of the most widely recognized female gamers. Her content focuses mostly on League of Legends and Fortnite live streams and makes her one of the most followed female content creators on Twitch.

With 9.3 million Twitch followers, Pokimane started with a $250 PC and years of experience playing Nintendo DS and Game Boy games. In 2017, she joined the Twitch platform and quickly gained nearly half a million followers, placing her in the top 100 most-followed Twitch accounts. 

She has since been named the Best Twitch Streamer of the Year by Shorty Awards and has earned partnerships with Epic Games. In addition to live streaming her game play, she also has a podcast and shares moments from her personal life online.

Twitch streamers with established audiences can make anywhere from $3,000 to $5,000 per month on their channels. 

However, the highest-paid Twitch streamers earn more, with Ninja raking in $5.42 million in 2023.

Earnings will vary based on audience size, total number of video views, and engagement rate, among other factors. 

There are several ways Twitch influencers can earn money from the platform. This also means there are several ways brands can work with Twitch influencers to promote their products. 

Brand sponsorships and product placements

This variety is good news for brands. You don’t necessarily have to pay an exorbitant fee to work with an influencer on Twitch. You might exchange a product for promotion, for example, or offer to contribute to a tournament sponsorship in exchange for the use of your product during the live stream.

Twitch influencers have become an unexpected powerhouse in the marketing landscape. They uniquely merge entertainment with engagement in a way that traditional advertising struggles to achieve.

These streamers aren’t just playing games or giving demonstrations; they’re building communities. 

Viewers aren’t just watching content; they’re connecting with a personality and joining a conversation.

This level of interaction creates an authentic bond between the influencer and their audience, making any brand partnership feel like a recommendation from a friend rather than a cold advertisement.

Twitch influencers are masters of storytelling. They can weave brand narratives seamlessly into their streams without losing authenticity. The audience can see products in action and get real-time feedback from influencers, helping to showcase products in the best possible light.

Leveraging Twitch influencers also means tapping into diverse demographics you might not reach elsewhere. Gamers span all ages and backgrounds, each with unique interests that these streams can touch on.

Ultimately, it’s a place where brands can grow authentically and foster loyalty beyond simple transactions.

Klear is a comprehensive influencer marketing platform that lets you find, connect with, and work with influencers across all channels. We tap into publicly available data to help you discover top influencers on multiple platforms. 

We show you the data on follower growth, engagement rates, and more, as well as a peek into the content they create so you can make the best choice for your brand partnerships.

Discover your next influencers and brand partners with Klear — learn more when you request a demo by filling out the form below!

Twitch Influencers: Top 5 Twitch Influencers to Work With in 2025

Twitter influencers act like a megaphone for your brand. It’s not easy to stand out in a sea of posts, given the rapid-fire nature of the Twitter (now X) platform. If you’re not close to the top of the feed or posting multiple times a day, your brand is likely to go unheard.

That’s where Twitter influencer marketing can give you a shortcut to stardom. These influencers already have loyal followers who will repost their content without thinking twice, giving you even more exposure. Plus, they have the quirky humor, sharp insights, and authentic connections that make their posts resonate.

Here’s how you can find Twitter influencers and work with them to grow your influencer marketing strategy and, in turn, your social media following.

Best Practices for Connecting with Twitter Influencers

Get Started With Your Twitter Influencer Marketing Strategy Today

We define a Twitter influencer as someone who has a large and loyal following on Twitter, now known as X. They’re celebrities, sports figures, politicians, or everyday people who just happen to be capable of turning 280 characters into relatable posts.

We’re living at a time when short, to-the-point statements can spark revolutions, launch careers, and shape cultures. These influencers hold great power behind the screen, whether they’re sharing witty observations or opinions on current events.

Going beyond having a large following, these expert content creators are people who can spark effective conversations and shape opinions through posts. And given the fast-paced nature of the platform, they also have the ability to turn complex ideas into bite-sized morsels that satisfy and fulfill the reader.

Just like working with other influencers, you’ll want to pay attention to certain characteristics of your Twitter influencers. A large following isn’t the only way to gauge a potential partnership. You should also consider the following:

Do they craft messages that resonate deeply with their audiences?

Can they deliver value in 280 characters or less?

How many Retweets do their posts receive?

Do their posts focus on a specific niche?

What is the overall audience sentiment of this influencer?

Unlike other social media platforms that rely on visuals, Twitter depends on sharp, concise wit to capture attention. These influencers have mastered the art of brevity while still delivering value.

Another defining trait is authenticity. They don’t just share curated content; they include personal anecdotes and opinions that reflect their true selves. They’re keen observers of digital trends and topics and know how to insert themselves into conversations naturally.

These qualities keep the audience coming back for more and can ultimately help you leverage their online presence in the best way possible.

Twitter influencers are an essential part of today’s digital marketing. The numbers make it easy to see why:

Twitter has 335.7 million monthly active users (more than 80% of total registered users).

Users spend an average of 34 minutes per day on Twitter.

People prefer to use Twitter for informative content.

A large chunk of Twitter users are college grads and have an annual income of $100K or more.

It’s an audience many brands and entrepreneurs want to be in front of, but getting there isn’t so easy. With tight character limits on posts and a feed that is constantly refilled, it’s difficult for average users to attract the spotlight.

That’s where Twitter influencers come in. You can tap into their built-in audiences to grow your social media following and shine a light on your brand, products, services, or causes.

Learning how to find Twitter influencers can be a rewarding effort, given the benefits you stand to gain. Let’s review a few methods to find Twitter influencers.

There isn’t much you can’t find by going to Google. You can start your journey to find influencers on Twitter here.

Search for “Twitter influencers in [your niche].” You’ll likely get several round-up articles featuring multiple Twitter influencers in that niche, along with tools that can help you move your search forward.

Twitter’s built-in search feature (the Explore tab) can help you find Twitter influencers. Just type in your niche or topic, then see the top accounts and posts.

You can follow those accounts to get updates on what they’re posting. This option is also a good way to find people who are commenting on those accounts. They’re interested in the topic and might be perfect influencers for your needs.

Again using Twitter search, you can search by hashtag to find people talking about specific topics. Go to the Explore menu, then type your hashtag into the search bar.

This is a great way to see who’s leading conversations on topics you care about. Check out what’s being posted using that hashtag, who’s commenting on posts, and who’s retweeting posts.

If you already have an active presence on Twitter, your next influencer might already be following you. Take a look at your current list of followers to see who’s engaging with your content. 

The Meltwater Blog

Top 5 Gaming Influencers and How to Work With Them

Twitch Influencers: Top 5 Twitch Influencers to Work With in 2025

How to Find Twitter Influencers to Grow Your Brand

How to Go Live on TikTok, and Grow Your Audience

Top 17 Irish Influencers: Find the biggest influencers in Ireland

Top 11 Finnish Influencers on Instagram & YouTube: Find Influencers in Finland

How To Write an Influencer Marketing Request for Proposal [Free Template]

50 Top Beauty Influencers to Inspire You

The Story of Huawei and 11 Influencers

TikTok Influencers 101: The Questions You’re Too Embarrassed To Ask

International Women’s Day: Equal Pay and Brands We Love

Top Beauty Influencers in South Africa 2025