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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Blogging is still a highly effective way to grow your brand — and you don’t even need your own blog to do it. Instead, you can find influential bloggers in your niche who have already built an audience and perfected their craft. It’s the shortcut to internet stardom, provided you connect with the right bloggers who share your audience and can help you achieve your ambitions.

Let’s explore how you can find bloggers, regardless of your niche, and how to best connect with them to leverage their platform.

Why Is Finding Bloggers Important for Your Business?

Best Practices and Tips for a Successful Blogger Search 

Measuring the Success of Your Blogger Outreach Campaign 

How To Utilize Meltwater for Finding Bloggers in Your Niche 

Bloggers have built dedicated audiences who read their articles and trust their recommendations. They keep readers coming back by providing high-quality content and information. If they mention you on their blog, it’s like a vote of confidence in your brand. 

Being featured on a blog is like getting a stamp of approval. Their followers see this endorsement and are more likely to trust and engage with you. By collaborating with bloggers in your niche, you’re tapping into a ready-made community that trusts the blogger’s opinions.

Blogs can also give you backlinks and drive free traffic to your website. And because blog articles don’t “expire” like paid ads, you can essentially get unlimited brand exposure and website traffic.

With over 600 million live blogs on the internet, where do you start to build partnerships? The first step: Start by choosing blogs in your niche. 

Not all blogs will be a good fit for building brand awareness. You want to ensure you’re reaching your target audience and that your product or service makes sense to the blog promoting you. It wouldn’t look natural if an auto mechanic’s blog was promoting your high-heeled shoes, right?

If you’re not sure which blogs to target, start with these top resources and tools that can help you find bloggers to promote your product.

Meltwater’s influencer marketing platform makes it easy to discover bloggers in your niche. Driven by data, the platform lets you define your blogger criteria, then combs through 30 million profiles to find bloggers who match your needs.

You can dig deeper into potential blog partners by viewing their social media profiles, learning about their blog traffic, and finding out if their audience aligns with yours. You’ll have access to real-time influencer metrics that can help you shortlist your options.

Once you have a list of potential bloggers, you can connect with them directly through Meltwater. And if it’s a partnership that’s meant to be, you can track all aspects of your collaboration from the same platform. 

Want to see how easy it is to find bloggers with Meltwater? Click here and fill out the form below for a personalized demo of our solution!

Many successful bloggers don’t just blog; they have entire brands that include online courses, books, ebooks, and other content. If you want to see who’s making waves in their niche, check Udemy and similar online course sites.

Udemy gives content creators a house for their online courses. Bloggers often add courses here to create new revenue streams. Checking Udemy also shows you who’s serious about creating content and who likely has an established brand and following.

You can use Udemy to find bloggers in your niche. Narrow your focus to specific categories, like health and fitness, music, business, or lifestyle. Keep refining your search to make a shortlist of bloggers and creators to reach out to.

BuzzSumo helps you discover trending topics and who’s leading those conversations. You can search the tool using keywords in your niche, then see who’s publishing content on your chosen topics (and how their content is performing).

You’ll also gain insights into their audiences and engagement rates. You’ll see top-performing content, who’s sharing the content, and gain a better idea of the influencer’s reach and impact.

Bloggers use social media platforms like Facebook, Instagram, Pinterest, and TikTok to promote their blogs and gain more exposure and traffic. Social media is a great vetting tool to see how big a blogger influencer’s audience is and how engaged their fans are.

But beyond vetting, you can also use social media to find bloggers.

Do a search for mentions or hashtags related to your niche. You’ll see who’s posting content on those terms and the engagement they’re getting. 

You can also use social media to introduce yourself to bloggers and start building connections that may lead to partnerships.

Bloggers rely heavily on SEO to gain organic traffic and get their content noticed. The higher they rank in search, the more exposure their blog receives. 

A well-optimized blog is also good news for you if you’re trying to partner with bloggers. If they’ve done a good job of climbing the rankings, partnering with them will ultimately help your brand awareness. You’ll gain higher-quality backlinks and have the chance of getting in front of an active audience.

To find bloggers using Google, search for keywords related to your niche and see which blogs appear in the results. You might also see round-up posts listing several blogs in a specific niche or industry, which can streamline your research.

Bloggers are marketers, which means they use many of the same tools and techniques you’re using to promote your products or services. 

They’re on social media using hashtags and commenting on others’ profiles in their niche to grow their awareness.

They’re gaining exposure on round-up posts and posting content on third-party sites (like Udemy).

And they’re relying on SEO for organic traffic from people actively searching for content in their niche.

You can take advantage of these same tools and techniques to find bloggers in your niche. Here’s how.

When working with bloggers to promote your business, you want their endorsement to look authentic. That’s why fit is so important — otherwise, your brand mention might come off as spammy or artificial. People can smell a promotion from a mile away.

To make sure you’re only working with relevant bloggers, you’ll need to get crystal clear about the niche you want to target. Think:

What qualities or characteristics should the blog align with?

Are there specific qualities or values your brand doesn’t align with?

Remember, any blog you collaborate with has the opportunity to impact how others perceive your brand. Aligning in terms of audience and brand values will be key to making your collaboration authentic and meaningful.

Vetting a blogger based on their Facebook or Instagram following is a step in the right direction. But don’t stop there. 

Focusing on just one social media network is like putting all your eggs in one basket. You should explore different social media networks and the type of content on each one that’s relevant to your niche. You might find that some platforms will perform better than others based on your goals and niche.

Don’t judge your blogger partners based on engagement and audience size alone. Before deciding to collaborate, take time to read their content.

Dive in and see if their style and values align with your brand. The key here is fit!

You want someone who produces quality content and resonates well with their audience. Otherwise, you risk associating your brand with poorly created content or values that don’t match your brand.

Also, see how they integrate promotions and partnerships in their content. This will give you an idea of how they might represent your brand.

Not all blog opportunities are gold. In fact, some can be downright damaging.

Private blog networks are easy to come by, which makes them attractive to brands looking for a quick win. These are blog networks that link to each other in hopes of gaming the system and increasing rankings. But beware these blogs can harm your SEO and backlink profile.

You can spot a blog that might be part of a PBN by looking for:

Similar designs and content between websites

Syndicated content across various unrelated domains

When you’re ready to reach out, make sure you personalize your message. Mention specific posts you like or campaigns that caught your eye. 

Personal touches show that you’re genuinely interested in their work and not just sending out mass emails.

Tip: For a full deep-dive on how you can amplify your brand with a blogger outreach campaign, check out our blog!

When contacting bloggers in your niche, be clear about what you’re offering and what you’d like them to do. Whether it’s a free product, payment, or mutual exchange of content, clarity from the get-go can set the right tone (and help you get what you want!).

Knowing how to find bloggers to promote your product is the start of what can be a lucrative campaign. Just like any other marketing channels, you’ll also need to track the success of your efforts to see if blogger outreach campaigns are the way forward.

Measuring the impact of blogging is crucial to understanding what’s working and what might need tweaking. 

Here’s how you can keep track of how well your blogger outreach is working.

Whether your goal is to build backlinks, increase your social media following, or make sales, you need to decide what blogging success looks like. Knowing your goals will help you measure the right metrics.

Tools like Meltwater can help you assign tracking links to blogger influencers so you can see who’s driving the most results. You can create unique URLs for each blogger and see how many clicks each link gets.

Keep an eye on the traffic the articles and social media posts about your brand are getting. For social media, this includes likes, shares, comments, and clicks. For articles, this means monitoring website traffic, time spent on the page, and link clicks.

High engagement indicates the blogger’s audience likes the content and that it resonates with them.

If direct sales are a goal, track how many sales are coming from your blogger partners. You can use tracking links and discount codes that are specific to each blogger. Analyzing which bloggers are driving sales will help you decide who to work with in the future.

For brands on the hunt for bloggers in their niche, Meltwater provides invaluable tools across your entire strategy. Our influencer marketing platform provides end-to-end coverage, from finding bloggers and vetting them to communicating with them and tracking success.

Learn more when you request a demo by filling out the form below.

How To Find Bloggers in Your Niche: Resources & Tools

By: Chris Hackney, Meltwater’s Chief Product Officer

At Meltwater, our goal is to ensure technology serves the needs of our users. We don’t just add features for the sake of novelty or to ride the latest tech trend. Our focus is on empowering our customers to achieve remarkable outcomes with solutions that truly simplify their workflows and effort levels. 

By democratizing access to complex data and insights, we empower all users, regardless of their technical expertise, to uncover valuable information effortlessly.

For our 2024 Mid-Year Release, our team has been hard at work carefully considering how we can meaningfully elevate the use of news and social media data within organizations. That led us to focus on three things that we believed would help people make better use of such data: 

In this blog post, I want to explain how the features we’re adding in this latest release deliver on those goals. 

Technology shouldn’t slow you down, but help you do what you need to do faster. For us, that means reducing the time it takes to separate the signal from the noise to get to the insights you’re looking for. 

A great example of how we’re achieving this is the new AI Search Assistant in Explore. Building a search query can often require complex boolean logic to focus in on just the data you need, while removing noise and false positives. The AI Search Assistant can let you do all of that using a natural language prompt, so you don’t need to spend countless time building and fine-tuning your query logic. 

This isn’t just about AI - we’ve also made improvements to our tools that streamline workflows, such as integrating our social media management platform, Engage, with Klear, our influencer marketing solution. A new video editor tool has also been added to Engage to allow you to work with video clips directly in the application.

All of this saves you time by breaking down silos so you don’t have to switch between multiple apps to get your job done. 

Insight should be available and understandable to everybody, not just analytics experts, so it needs to be easier to make sense of data. 

This is why we’ve partnered with Microsoft to create the new Meltwater Copilot Plugin, which enables you to conversationally interact with our platform to easily surface and understand insights from billions of real-time data-points. 

Meltwater Microsoft Copilot

This represents a transformational leap forward in the way social listening and media intelligence tools work, which we believe will completely change the way people use these tools. Instead of being bound to conventional dashboard-focused user interfaces, you’ll now be able to interact with our tools in a much more intuitive, human way. In short, the software gets out of the way, so you can get the insight and intelligence you need more quickly. 

What does this look like in practice? Imagine asking Meltwater a question like “What’s happening around my brand this week?” and instantly receiving a summary of your brand’s media coverage and social mentions, all in easy-to-follow natural language, in the places your people work such as Microsoft Teams. 

This is just a simple example, but with the combined power of Microsoft’s Copilot and Meltwater’s data, it’s now easier than ever to find actionable insights that can have a real impact on your decision-making. 

What’s more, our work on Copilot lays the groundwork for eventually bringing these same conversational question-and-answer prompts across the core Meltwater platform.

You can learn more about how the Meltwater Copilot Plugin works by watching this video.

I want to thank Andy Revels, David Delgado, and Angelica Gutierrez, our product and UX leads, for this fantastic milestone and our Karma, Knowledge Graph, Linear Digressions, and Core Apps engineering teams, without whom this would not have been possible.

Additionally, you’ll find AI generated summaries in our social listening, media intelligence, and consumer insights tools, which help you to more easily understand what the data is telling you. 

Insight only has value when used to make better-informed decisions. We want to help you put insights from our platform into the hands of decision-makers across the entire organization.

The Meltwater Copilot Plugin will enable customers to interact with our data from directly within Microsoft Teams and the Microsoft Office suite. So not only is it now much easier to query and make sense of our data, but it’s possible to do that from inside the tools that you and your team are using everyday. 

This supercharges collaboration because you can find, share, and discuss news and social insights with your colleagues all in the same place.

You no longer need to disrupt your workflow and figure out how to use a different app. You don’t need to wait for an analyst to carry out the research and explain the findings to you. You can simply ask the question, in plain language, from the tool you’re already working in. 

So this gives far wider access to insights across your organization, and ensures that everybody is basing their decision making on the same data sources, ensuring greater consistency. And if everybody in the company is now able to easily find insights, rather than them being confined to one team, that can drive a culture of smarter, faster decision making that impacts the whole business.

We’re always excited to bring you new features and product enhancements, but we really believe there’s something extra special about our Mid-Year 2024 Release, and we can’t wait to see what our customers will do with it. 

You can read more details about the new updates here.

How Our 2024 Mid-Year Release Changes the Game

Using Facebook analytics and social listening can give you a window directly into your Facebook audience. You can learn what type of followers your content attracts, how many people you’re reaching, and what content performs best. 

But the benefits don’t end with Facebook. You can use these insights to gain an even broader view into your content strategy as a whole. That’s because Facebook is still the largest social network, with more than 2 billion daily active users around the world. That’s roughly one in four people who visit Facebook every day!

Chances are, a good portion of your audience is on Facebook. The more you know about your customers, the better you can plan to reach them. That’s why Facebook analytics can be such a powerful tool. 

Here’s how you can start using it to your advantage.

3 Facebook Analytics Tools You Can Use Today

Utilizing Facebook Analytics for Content Optimization 

Unlocking Advanced Insights with Facebook Analytics 

Maximizing Social Success with Facebook Analytics Using Meltwater 

Facebook analytics is Facebook’s built-in analytics tool. It helps businesses and individuals with a business page learn how others interact with their content and ads. 

Technically speaking, Facebook analytics is no longer available. It evolved into what’s now known as the Meta Business Suite (MBS), which combines insights from Facebook and Instagram business accounts.

Still, old habits die hard, so you’re likely to keep hearing about Facebook analytics. No matter the name, the premise remains the same:

Uncover audience demographics and characteristics

Measure interactions and content performance

Tools within the Meta Business Suite allow you to keep optimizing your content and campaigns. Ideally, you’ll learn more about your audience and drive better results.

Effective marketing takes more than a clever campaign and visual content. You also need the data to support your choices, which is why Facebook analytics is such a valuable tool. 

Uncover shared characteristics of your audience

Learn when they’re most active on Facebook

Discover the best times and days to post content

Create the right type of content to get engagements

Identify key influencers to amplify your message

Track growth in follower count and engagement rates

That said, Facebook analytics is a vast sea of data and numbers. To make the best use of all of this information, you’ll want to identify the key performance indicators (KPIs) that matter most. 

Facebook analytics made this process easy by breaking down data into an organized format. You can see insights at a glance and know exactly how and where you’re making progress.

Even though Facebook analytics is defunct, you can still leverage the data it used to offer in other ways. 

Let’s look at a few Facebook analysis tools that you can use today.

Meta Business Suite picks up where Facebook analytics left off. It includes more features and insights, plus you can get an analysis of Facebook and Instagram all in one place.

The most notable features of MBS include:

Geographic and demographic info about your audience

A unified inbox to respond to customers directly

A single view of comments and other engagement

Even though MBS integrates Facebook analysis and Instagram insights, you can separate your Facebook insights. Once inside the Meta Business Suite, click on Insights and you’ll see your basic details for Facebook. 

You can access Facebook Page Insights without going into your Meta Business Suite. Log into your Facebook account and navigate to your brand’s page. From there, you’ll see Insights on the left-hand menu:

Clicking Insights will give you an overview of your page, including:

The left-side menu will also have other areas you can dig deeper into, such as content, audience, and ads.

This is a free Facebook analysis feature within the platform that all pages should have access to.

Third-party social listening tools like Meltwater can help you go beyond what’s happening on your own page to give you more comprehensive insights. 

Meltwater aggregates data from Facebook (and other social media platforms) to help you learn what people are talking about — even if you’re not part of those conversations.

Remember, Facebook is still one of the largest social media platforms in the world. There are billions of conversations happening here every day, and we help you dial into the ones you care about the most. 

Meltwater tracks topics, keywords, sentiment, and mentions, then shares how people are talking about those things. You can also discover new connections between audiences to get to know them better.

Want to see firsthand how Meltwater can help you harness your Facebook analytics data? Click here and fill out the form below for a personalized demo!

In most cases, people won’t tell you directly whether they like your content. Instead, they let you know by engaging with it — liking it, commenting on it, sharing it, or clicking it to learn more.

You can use Facebook analytics to learn more about what people think of your content so you can give them more of what they like.

First and foremost, Facebook analytics will show you your top-performing content. This is the content that receives the most engagement and views. It’s a good indicator of what resonates with your audience. 

It also shows you what your content is capable of. For example, you’ll know how many people you can potentially reach and how many engagements you can earn. Compare your content over time to see how engagement and reach change, then look for common denominators to learn what you could do better.

See who you’re creating content for (based on age, gender, location, etc.)

The Meltwater Blog

How To Find Bloggers in Your Niche: Resources & Tools

How Our 2024 Mid-Year Release Changes the Game

Facebook Analytics Guide: Basics & Top Facebook Analytics Tools

The Ultimate Crisis Monitoring Guide: Definition, Importance, and Methods

Brand Ambassadorship Lessons from Paris 2024

How To Do a Social Media Audit in 10 Easy Steps

How to Create a Social Media Content Calendar

4 Insights from Our Healthcare Report

5 Brands Making Waves on Reddit

Understanding Marketing ROI: Definition & Measurement

Designing and Refining Your Brand Identity

10 Important Guidelines for Employees on Social Media [Template]