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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

A lot of work goes into launching a marketing campaign. But once all of your copy and creative go live, your work isn’t done — your marketing campaign management skills will help you get the most from your efforts.

Even with good planning, you’ll need to manage all the moving parts of your campaign — before it goes live, during the campaign, and after the campaign ends. Marketers need to be prepared to make adjustments at any time, which means tracking the right data and knowing when to shake things up.

Here’s how you can become a campaign management master to keep things fresh and exciting for your audience.

What Are the Key Components of Campaign Management?

What Are the Benefits of Campaign Management?

How Does Marketing Campaign Management Work?

Best Practices for Effective Campaign Management

How to Do Campaign Management With Meltwater

Campaign management is the art of juggling all the parts of a marketing campaign. Your goal is to make sure that all of these parts harmonize with each other and resonate with your audience.

Or, to put it another way, it’s the intersection of data and creativity.

You’re combining visuals and messages with audience segments and channels, and you’re tracking engagements and conversions every step of the way. You’re gauging what works and what doesn’t. This lets you quickly adjust things like ad spend and creative elements to improve your results.

Ultimately, you want to plan every move before, during, and after a campaign to keep your marketing on track.

Campaign management is the glue that holds all of your campaign pieces together. Without good management, parts of your campaign can become lost or overlooked, which can mean wasted resources and missed opportunities.

A good management strategy gives you a bird’s eye view of what’s happening at all times so you can spot if something is amiss. With these insights, you can make real-time adjustments using feedback and analysis rather than guesswork. 

Because trends evolve quickly and consumer preferences are constantly changing, marketers must remain agile to stay ahead of the competition.

Campaign management touches all aspects of a marketing campaign. Here’s a quick rundown of the various components you’ll need to include in your management plan.

Set campaign goals. Be specific about your campaign’s purpose and set measurable, realistic goals (e.g., increase brand awareness, grow social media following, increase sales).

Research your target audience. Identify your target audience based on demographics, psychographics, and behaviors.

Create a budget. Determine the budget for the campaign and allocate the necessary resources, including key personnel and technology.

Plan the campaign. Create a detailed campaign plan that outlines the strategy, timeline, key milestones, and other action items.

Develop creative elements. Part of your campaign planning will be developing social media posts, videos, email templates, and other media to support the campaign — each of which needs to be assigned to the right people with a deadline attached.

Choose the right channels. Choose the appropriate marketing channels (e.g., PPC ads, social media, email) to reach the target audience.

Execute the campaign. Implement the campaign according to your plan.

Monitor campaign engagement. Use analytics and third-party campaign management tools like Meltwater to monitor engagement, customer sentiment, share of voice, and other metrics to see your campaign’s real-time influence.

Report on your campaign’s performance. After the campaign ends, compile data highlights into a report and reflect back on your wins and opportunities for improvement.

This is a simplified version of what your campaign management process might look like. 

Want to see how Meltwater can help make campaign management easier? Click here and fill out the form below for a personalized demo!

Great campaign management can be the defining difference between a campaign that flounders and a campaign that performs beyond your expectations. Here are some of the top benefits of campaign management.

Proper management in the planning stage ensures you’re speaking to the right people. This leads to higher engagement and conversion rates, which make your campaign more successful. 

Campaign management ensures all messaging across your various channels is consistent and aligns with your brand voice. This helps to strengthen your brand identity, plus it speaks directly to the audience segments you’re targeting.

Good planning helps you streamline your processes and allocate your resources. Saving time and money can speed up your campaign timeline, and if you can save money on back-office tasks, it might mean you’ll have a bigger promotional budget to work with.

Managing a campaign from end to end helps you avoid missing opportunities that could be game-changing for your campaign. Optimizing budgets, saving time and money, and creating a strong campaign overall can achieve better returns on investment.

Campaign management requires heavy involvement before the campaign goes live. Extra diligence can help marketers reduce the risk of campaign failures and anticipate and address potential issues proactively. 

Once a campaign goes live, ongoing monitoring can show marketers how people are responding to the campaign. If you’ve missed the mark entirely, you can pull the campaign early to reduce potential brand damage.

Marketing campaigns involve team members of various disciplines — video creators, copywriters, graphic designers, and social media experts, to name a few. It’s hard for these individuals to come together as a single unit when there’s no clear direction. 

Campaign management adds accountability to the process by outlining roles, tasks, due dates, and other expectations. It gives everyone the same blueprint to work from, which helps the entire campaign stay on track.

Knowing what you know now about campaign management and its role in successful campaigns, let’s dig deeper into how you can create your campaign management blueprint.

First things first: You need to know what you’re aiming for. Setting clear, measurable goals gives your campaign direction and helps you decide whether it’s successful. Ask yourself: What do you want to achieve? Is it more sales, website traffic, social media followers, or brand awareness? 

No matter your goals, everything else you do in your campaign should tie back to these goals.

Know who you’re talking to. You might have more than one buyer persona in your marketing arsenal, or you might choose a single unique segment for your campaign. The better you know your audience, the more effectively you can communicate with them. 

Choose the best channels to reach your audience

Once you know your audience segment(s), you can choose how to reach them. Different audiences might be more likely to use one platform than others. 

For example, young adults love social media channels like Instagram and TikTok. Older adults might prefer Facebook, while B2B professionals flock to LinkedIn. 

Choose the channels where you know your audience spends their time.

Decide how much you’re willing to spend on each piece of the campaign. Your budget should set aside funds for creative assets, paid ads, and other channel-specific costs (e.g., the price per email sent). You might also need to budget for things like payroll or agency fees.

You also need a timeline for each phase of the campaign. For example, you can’t launch the campaign until you have your creative assets in place. Timelines will help keep your campaign on track.

Campaigns are a team effort, so you’ll need to be sure everyone knows their part. Determine who will be responsible for each component of the campaign, from creating content to scheduling social media posts to responding to follower comments and questions.

Clear assignments reduce confusion while giving you coverage of every phase of the campaign.

Put your plan into action. Launch your campaign across your selected channels, then double-check to make sure those elements are live and functional. Refer back to your campaign plan to make sure you haven’t forgotten anything. 

Use analytics tools to track your key metrics and collect campaign data. Watch to see whether you’re hitting your goals or whether you’re hearing crickets. Be prepared to make adjustments to improve your campaign’s performance and achieve the best outcome possible.

Tip: Read our Ultimate Guide to Campaign Measurement for the do's and don'ts of tracking your campaign performance.

Managing a campaign isn’t a task to treat as an afterthought. You can unlock its greatest value when you begin every new campaign with good management techniques. 

Here are some best practices that can help guide your efforts.

People are attracted to different things. It’s worthwhile to try variations of headlines, images, and calls to action to see what your audience responds to. Not only will this help you optimize your current campaign, but you can apply these findings to future campaigns, as well.

Make sure you actively engage with your audience through comments, feedback, and direct messages. This builds relationships with your audience, increases loyalty, and shows you’re listening to them. Engagement is also a great opportunity to get inside their heads and learn more about their sentiments and what they want from your brand.

Monitor and adjust campaigns in real time

The marketing landscape is constantly changing, which means your campaigns will likely change, too. Be prepared to pivot or adapt your campaign based on real-time data, feedback, and new opportunities you didn’t see before.

After the campaign, look back and see what worked well and what didn’t. Document your findings in your marketing playbook and share them with your team. These findings are essential for creating more effective campaigns in the future.

Tip: Check out our Marketers Guide to Unified Reporting to see how you can break down silos, save time, and easily share successes with your organization!

Meltwater puts the power of real-time data into your hands to help you run more effective marketing campaigns. You can manage the end-to-end campaign process from the platform, from learning about your audience and identifying key segments to finding influencers and managing social media content. 

Meltwater processes billions of data points from social media, blogs, podcasts, and other media to give you direct insights into your customers. You can learn more about their preferences, the channels they use, the things they talk about, pain points, and more — all to help you build better marketing campaigns. 

During the campaign, you can monitor your brand to see how your share of voice, consumer sentiment, and social media following improve. You’ll have all the data you need to prove your effectiveness or justify changing your strategy for better results.

Learn more when you request a demo by filling out the form below!


What Is Campaign Management? The Ultimate Marketing Campaign Management Guide

It’s easy to see the value of using a macro-influencer in a marketing campaign. They have huge audiences. They’re well-seasoned in the influencer marketing game. And they know a thing or two about content creation. But is a macro-influencer right for your campaign?

Influencers come in all shapes and sizes, from big-name celebrities to nano-influencers with a few thousand fans. And guess what? There are ways for all of them to make an impact. The key is finding what makes the most sense for your campaign goals, audience, and budget. In some cases, a macro-influencer is a solid middle-of-the-road option to supercharge your campaign.

Let’s define what a macro-influencer is and how to find them for brand collaborations.

How to Identify the Right Macro-Influencer for Your Brand 

Maximizing the Impact of Macro-Influencer Campaigns 

Case Studies: Successful Macro-Influencer Campaigns 

How to Use Klear for Successful Macro Influencer Campaigns

We define a macro-influencer as a content creator with a large following. Macro-influencer follower count is anywhere between 100,000 and 1 million followers. 

Many macro-influencers tend to come from television, sports, or other prominent roles. They’ve usually acquired their followers at a much faster pace than micro-influencers or nano-influencers, given their built-in visibility and popularity. Still, they’re not quite household names like A-list celebrities or the president.

So, what's the difference between nano-influencers, micro-influencers, macro-influencers, and mega-influencers? It mostly comes down to the size of their followings. 

Nano-influencers generally have anywhere from 1,000 to 10,000 followers, while micro-influencers have between 10,000 and 100,000 followers. As the name suggests, mega-influencers are the highest-ranking category of influencers, with over 1 million followers.

Influencer marketing isn’t just about promoting clothes, shoes, and beauty products. Companies of all sorts and sizes are leveraging others’ strong social followings to grow their brand reach. Here’s how you can start searching for a macro-influencer who connects you to your target audience.

You could search social media channels manually to find influencers in your niche. Or you could make the process easier by using purpose-built influencer discovery tools. 

For example, Meltwater's influencer marketing platform lets you search for influencers based on specific criteria, like macro-influencer status, audience size, engagement rates, niche, and more. These tools can help you shortlist macro-influencers who might be a good fit for your campaign. From there, you can do your due diligence to continue vetting them.

As you explore your options, don’t just look at follower count. Engagement rates help to tell a more complete story about an influencer’s effectiveness. 

Fake followers abound, even with macro-influencers. Some influencers purposely create fake accounts to make it look like they have a larger audience.

Or in some cases, followers might not be interested in the content the influencer creates.

A high engagement rate usually means a more active and interested following. This means your brand collaboration is likely to be seen by more people.

Review the influencer’s content to see how it aligns with your brand and preferred style. Their content should be high quality, professional, and ultimately resonate with your target audience. 

For example, if the influencer uses curse words in their content, will this reflect poorly on your brand, or does their language fit right in? Do you share specific values, such as vegan-friendly products or family-oriented content? Finding close alignment in values and content quality will help your brand resonate with your influencer’s audience.

Macro-influencers are in hugely demand, which means they may already have experience in collaborating with brands. Check out their content to see who they’ve promoted in the past. Make sure they haven’t collaborated with brands with whom you don’t want to associate — remember, the influencer will be an extension of your brand!

Once you find some macro-influencers who might be a good fit, introduce yourself and see where the conversation goes. This is a great opportunity to ask questions about their audience, the types of content they like to create, the brands they believe in, and the values that matter to them. 

Sometimes, you can gauge these things by looking through their content and influencer metrics. But it’s helpful to compare your data to their words and get a better idea of who you’re working with.

Want to see how Meltwater simplifies connecting with influencers? Click here and fill out the form below for a personalized demo!

Audience size alone isn’t enough to guarantee a successful collab. Here are some ways you can maximize the impact of your campaign while letting your influencer partners take the lead.

While you should default to your influencer’s best judgment in terms of content creation, you should also be vocal about your goals. Tell them what you want to get out of the partnership, whether it’s growing your own social media following or making immediate sales. This will help the influencer decide the best way to promote you.

Give the influencer plenty of details to help them do their best work. A campaign brief can include the goal of the campaign, the product being promoted (if applicable), target launch date, campaign duration, links to your landing page or product, special discount codes, and other information. This gives the influencer all the direction they need while also allowing them creative freedom to maintain their authenticity.

Tip: We have an influencer campaign brief template that works ready to go for you! Download it right here.

Along with a campaign brief, you can also share your brand style guide and other guidelines. This gives influencers an inside look at your brand so they can promote you in an authentic way. For example, your guidelines might have specific words or phrases you like to use in your marketing. 

Use social media analytics tools to track your campaign in real time. If you’re using Klear, you can view things like engagement rates, number of posts, and earned media value from within the platform. Pair insights across multiple analytics tools to get a full picture of your campaign’s success.

Working with macro-influencers takes a little more finessing and strategy compared to working with smaller influencers. Macro-influencers typically work with more than one brand at a time. They charge more per post. And they’re more selective about the brands they partner with.

To break through their radar and start a collaboration, these best practices can help.

Influencers know their audiences like no one else. Give them the freedom to create content their own way. It will feel more natural and authentic to their followers.

Macro-influencers tend to treat their collaborations more like a business compared to smaller influencers. For many, brand partnerships are a primary source of income. Maintain this all-business attitude with an influencer contract that protects them and your brand. The contract should be clear on deliverables, timelines, payments, and other terms. This ensures everyone stays on the same page.

Payment per post isn’t always enough to establish a collaboration with a macro-influencer. They’re used to brands wooing them with influencer gifting, so consider what else you can offer. This might be payment plus a free product sample, exclusive content, or something else that will entice them.

Brands around the world are finding success with macro-influencer marketing. Take a look at these macro-influencer examples to inspire your next campaign.

Global sports brand Puma caters to diverse audiences, and the brand wanted an easy way to localize its content. The agency it hired leveraged Klear data to surface niche audiences in specific cities around the world. 

Finding influencers for this campaign would have been difficult with manual processes. Having audience data at their fingertips made it easy to find the best-fit influencers, particularly those with an engaged following.

Non-profit organization Starlight Children’s Foundation relies heavily on donations. Using influencers to promote charitable giving has allowed the organization to help more children and teens in need.

The organization used Klear to learn more about each influencer, view past content and brand collaborations, track engagement rates, and more. This ensures a positive brand fit before they engage in a partnership.

Macro-influencers aren’t just people. Based on the macro-influencer definition of having at least 100K followers, it can also be a social media account based on a specific topic.

This was the case for BBVA, which tapped into a popular TikTok account to grow awareness about carbon footprints and the importance of protecting the environment. The company sent 28-meter-long footprints to Lugo, Barcelona, and Madrid to illustrate its environmental values, then used the Ac2ality TikTok account to share its PR stunt.

Meltwater's influencer marketing platform, Klear, gives you end-to-end influencer management in a single platform. You can discover, vet, and connect with macro-influencers based on your criteria. Send them messages, manage contracts, view content, and track performance from one place, giving you the best visibility into every influencer and campaign. 

Learn more when you request a demo by filling out the form below!

What Is a Macro-Influencer and How to Leverage Them

Each year, millions of tennis fans from around the world gather to watch Wimbledon, the famed, grass-court, Grand Slam tournament that takes place in London each year. As usual, the championship came with its fair share of rivalries, underdogs, celebrity fans, and iconic brands, crowning two new champions: Spain’s Carlos Alcaraz and the Czech Republic’s Barbora Krejcikova.

In this blog, we analyze the more than 1.1 million mentions of Wimbledon across websites, media coverage, comments, blogs, forums, Instagram, X, Facebook, Reddit, and other social media and video sources to learn about some of the top topics driving conversation from May 1 through the morning after the tournament’s end on July 14. Read on to learn what got tennis fans talking and typing during this year’s Wimbledon tournament.  


The most talked about male player, who was also the most talked about player overall, was men’s champion Carlos Alcaraz with nearly 420,000 mentions. Alcaraz of Spain beat Serbian tennis star Novak Djokovic in the final match. 

On the women’s side, Italian player Jasmine Paolini took the top spot with about 104,000 mentions despite losing in the finals to the Czech Republic’s Barbora Krejčíková. In terms of conversation, Krejčíková was the runner up with about 50,500 mentions.

Though men’s and women’s Wimbledon champions have equal monetary prizes, gender gaps still appear in other areas such as media coverage. Over the course of the 12 weeks analyzed, media outlets consistently covered male players, and by extension the men’s side of the tournament, more than female players. Media mentions of both sides of the tournament peaked with the final games.

Many global brands sponsor Wimbledon, but Barclays was the most mentioned in relation to the tournament, receiving almost twice as many Wimbledon-related mentions as runner up Pimm’s. However, Ralph Lauren, who dressed the ballboys and ballgirls, was mentioned in posts that generated the most engagement.

When it comes to all brands whose logos appeared in Wimbledon-related images, Nike’s was featured most often.

Notably, Alcaraz was dressed in white Nike head to toe throughout the tournament, including as he beat Djokovic in the final match and accepted his trophy. 

And Lacoste, who dressed Djokovic, was the second most visible brand. 

The athletes themselves were by far the top Wimbledon conversation drivers in terms of volume, engagement, and estimated reach. The tournament’s grass court and its impact on play were the second-most popular topic.

Still, celebrity attendees, including members of the British royal family, attracted an incredible share of attention, as well.

Indian actor Sidharth Malhotra’s July 10 Instagram post about attending Wimbledon with his wife actress Kiara Advani was the most engaged social media post of the tournament, garnering more than 2 million likes in five days. Prince William and Princess of Wales Kate Middleton’s Instagram post on the day of the finals came in a close second place. 

Overall, Indian, British, and Spanish celebrities drove engagement. Of the top 14 most engaging social media posts about Wimbledon, 5 came from Spanish accounts (including 4 from Alcaraz), 4 were from India-based accounts (including two from Indian Premier League cricket team Royal Challengers Bangalore), and 4 were from UK-based accounts (including David Beckham and Wimbledon itself). 

Most visible brands dressed Wimbledon winners: Our logo recognition tool detected sportswear brands that dressed the athletes more than sponsors of the event itself. This makes sense considering athletes are the top conversation drivers of Wimbledon. For brands weighing event sponsorship against ambassadorships, visual and conversation analysis of past events is key to determining which activation has the most potential brand awareness impact.  

Wimbledon’s appeals to international, multi-sport fans: From Real Madrid to Royal Challengers Bangalore, the social media accounts with the most engaged posts point to Wimbledon’s fans in cricket and football audiences.  

Social and media conversations about athletes diverge: Though Paolini was the most mentioned female Wimbledon competitor across all sources, Iga Swiatek was the most mentioned in media coverage. Meanwhile, Djokovic landed more media coverage than Alcaraz, who led in overall mentions. Looking for the differences in mentions between data sources can reveal each athlete’s different spheres of influence.

In another year of thrilling tennis, Wimbledon sparked millions of online and converged with numerous digital marketing insights. The complete data tells a wide and detailed story — see for yourself by checking out our Wimbledon 2024 Analysis Dashboard.

The Top Players and Brands of Wimbledon 2024

Artificial intelligence impacts many business processes. The sales process is one of the latest to get an IQ boost. AI-driven sales intelligence helps sales departments go deeper inside their sales funnels and customer profiles.

The result: stronger customer profiles that will help you build better, more timely connections!

When you know more about your audience, you’ll have a better chance of positioning your products or services to them in the right way at the right time.

Here’s how artificial intelligence for sales works and why it deserves a place in your sales strategy.

Why Artificial Intelligence in Sales Matters

What Are the Benefits of Sales Intelligence?

What Can Sales Intelligence Data Tell Us?

Meltwaters Artificial Intelligence in Sales and Marketing

Sales intelligence (sometimes called B2B sales intelligence or predictive sales intelligence) refers to the process of gathering and analyzing real-time data to support sales efforts.

The Meltwater Blog

What Is Campaign Management? The Ultimate Marketing Campaign Management Guide

What Is a Macro-Influencer and How to Leverage Them

The Top Players and Brands of Wimbledon 2024

What Is Sales Intelligence? The Ultimate Business Guide

Guide to Posting Videos on Twitter

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