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AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics?
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.
Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.
Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

One of the most effective ways to gain credibility for your brand is through social media influencers.

A single endorsement from a trusted third party – someone who has influence with your target audience – can accomplish what may take you weeks or months to accomplish with traditional marketing methods.

Finding the right social media influencer for your brand isn’t as easy as it might seem. Australian influencers are achieving big things for brands who have aligned themselves with the right people.

Tip: We also have a global list of the top Instagram influencers, as well as local lists of the top Instagram influencers in Singapore, the Top Indonesian Instagram Influencers, the Top South African Instagram Influencers, the Top Instagram Influencers in Malaysia, and the best Instagram Influencers in Hong Kong for you if you'd like to broaden your influencer marketing strategy.

Let’s look at the top Aussie influencers to see examples of what can be achieved.

How to determine top Australian influencers

Top 10 Australian influencers based on engagement rate for sponsored content

Finding Australian influencers to work with your brand

We’ve pulled information from the Meltwater social influencer marketing platform to demonstrate how you can assess whether it’s the right personality for your influencer marketing. Knowing how to use an influencer marketing hub like this can help you avoid getting caught in a fake followers trap.

So how do you decide which creatives to approach? There are so many questions you can ask:

Is the highest paid person the way to go?

Will the most followed person deliver the best return on your investment?

Should Instagram followers be considered more important than fans of a popular YouTube channel? 

Is an Australian YouTuber as effective as the international vlogger stars?

Does a blogger need an Instagram account to be influential?

It doesn't take long to get confused about the best strategy to take.

Our best tip is to assess these influential creators on their sponsored posts, to see who is driving ROI through brand partnerships. We’re looking at engagement rates to do that. In other words, if an Aussie influencer has been paid for a sponsored post, we want to see who is attracting the most notice and, potentially, driving the most business for their sponsors.

Tip: Consider briefing your influencer with the right timing as well to reach the biggest possible audience. These are the best times to post on Instagram in Australia.

<div style="font-size: 18px;
 line-height: 31px;
 font-weight: 200;">
<ol>
<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">LEVI NEUFELD</h4></li>
<ul>
<li>Engagement rate: 18.3%</li>
<li>Followers: 335.3K</li>
<li>Posts: 6</li>
<li>Top Category: Fashion</li>
<li>Brands: PayPal, Magnum Ice Cream</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Nalopia</h4></li>
<ul>
<li>Engagement rate: 10.65%</li>
<li>Followers: 2.8M</li>
<li>Posts: 22</li>
<li>Top Category: Xbox</li>
<li>Brands: ASUS, ASUS Australia & New Zealand</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">aj clementine</h4></li>
<ul>
<li>Engagement rate: 8.31%</li>
<li>Followers: 2.3M</li>
<li>Posts: 3</li>
<li>Top Category: Business</li>
<li>Brands: SWAROVSKI, T2 Tea, SKAGEN</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">leah halton</h4></li>
<ul>
<li>Engagement rate: 8.23%</li>
<li>Followers: 1.9M</li>
<li>Posts: 4</li>
<li>Top Category: Lifestyle</li>
<li>Brands: Nasty Gal, Samsung Australia</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">L I V &#57422;</h4></li>
<ul>
<li>Engagement rate: 7.89%</li>
<li>Followers: 378.6K</li>
<li>Posts: 9</li>
<li>Top Category: Lifestyle</li>
<li>Brands: Nasty Gal, Official IG Converse Australia, Gymshark</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">mishti rahman</h4></li>
<ul>
<li>Engagement rate: 7.54%</li>
<li>Followers: 593K</li>
<li>Posts: 8</li>
<li>Top Category: Business</li>
<li>Brands: Afterpay, Dior Beauty Lovers</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Chloe Ting</h4></li>
<ul>
<li>Engagement rate: 7.15%</li>
<li>Followers: 4.1M</li>
<li>Posts: 7</li>
<li>Top Category: Lifestyle</li>
<li>Brands: ALPHA-H, Sitting Pretty</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">𝐉 𝐀 𝐊 𝐄 𝐁 𝐅 𝐈 𝐒 𝐇 𝐄 𝐑</h4></li>
<ul>
<li>Engagement rate: 6.89%</li>
<li>Followers: 433.6K</li>
<li>Posts: 11</li>
<li>Top Category: Australian</li>
<li>Brands: Disaronno</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Joshua Paine</h4></li>
<ul>
<li>Engagement rate: 6.37%</li>
<li>Followers: 684K</li>
<li>Posts: 32</li>
<li>Top Category: Business</li>
<li>Brands: Universal Store, L’Oreal</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Harry &#129535;</h4></li>
<ul>
<li>Engagement rate: 5.48%</li>
<li>Followers: 9.2M</li>
<li>Posts: 18</li>
<li>Top Category: Business</li>
<li>Brands: boohooMAN</li>
</ul>

</ol>
</div>

These content creators are working across all social media channels including Instagram, Instagram Stories, Twitter, YouTube, and TikTok. Let’s look at the most popular platforms and see how the Australian IG influencers stack up.

Tip: Take a look at the top Australian TikTok influencers and check out the best Australian YouTubers.

There’s no doubt the Australian Instagrammer can be valuable to your marketing initiative.

Looking at this same list again, we’ve ranked them exclusively for their Instagram influencer Australia credentials. This shows why it’s critical for marketing teams to do their homework. Even the most effective Aussie influencer won’t have the same pull on every social channel. You can’t rely on the size of the network or the number of posts to drive engagement rates. 

The Instagram influencers Australia list shakes out like this for engagement rate:

<div style="font-size: 18px;
 line-height: 31px;
 font-weight: 200;">
<ol>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Instagram Stats: Nalopia</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/nalopia/" target="blank">@nalopia</a></li>
<li>Instagram Engagement rate: 23.28%</li>
<li>Instagram Followers: 127K</li>
<li>Instagram Posts: 85</li>
<li>Instagram Likes: 28.8K</li>
<li>Instagram Comments: 584</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Instagram Stats: aj clementine</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/ajclementine_/" target="blank">@ajclementine</a></li>
<li>Instagram Engagement rate: 18.79%</li>
<li>Instagram Followers: 428K</li>
<li>Instagram Posts: 526</li>
<li>Instagram Likes: 80.1K</li>
<li>Instagram Comments: 405</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Instagram Stats: Joshua Paine</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/joshuapaine/" target="blank">@joshuapaine</a></li>
<li>Instagram Engagement rate: 18.1%</li>
<li>Instagram Followers: 104K</li>
<li>Instagram Posts: 300</li>
<li>Instagram Likes: 18.9K</li>
<li>Instagram Comments: 77</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Instagram Stats: leah halton</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/leahhalton_/" target="blank">@leahhalton</a></li>
<li>Instagram Engagement rate: 15.21%</li>
<li>Instagram Followers: 593K</li>
<li>Instagram Posts: 395</li>
<li>Instagram Likes: 90.1K</li>
<li>Instagram Comments: 170</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Instagram Stats: 𝐉 𝐀 𝐊 𝐄 𝐁 𝐅 𝐈 𝐒 𝐇 𝐄 𝐑</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/jakebfisher/" target="blank">@jakebfisher</a></li>
<li>Instagram Engagement rate: 15.21%</li>
<li>Instagram Followers: 11.8K</li>
<li>Instagram Posts: 60</li>
<li>Instagram Likes: 920K</li>
<li>Instagram Comments: 26</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Instagram Stats: mishti rahman</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/mishti.rahman/" target="blank">@mishtimakeup</a></li>
<li>Instagram Engagement rate: 5.76%</li>
<li>Instagram Followers: 530K</li>
<li>Instagram Posts: 234</li>
<li>Instagram Likes: 30.5K</li>
<li>Instagram Comments: 92</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Instagram Stats: L I V &#57422;</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/oliviamescia/" target="blank">@oliviamescia</a></li>
<li>Instagram Engagement rate: 3.13%</li>
<li>Instagram Followers: 271K</li>
<li>Instagram Posts: 517</li>
<li>Instagram Likes: 8.5K</li>
<li>Instagram Comments: 33</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Instagram Stats: Harry &#129535;</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/harryjowsey/" target="blank">@harryjowsey</a></li>
<li>Instagram Engagement rate: 3.12%</li>
<li>Instagram Followers: 4.3M</li>
<li>Instagram Posts: 460</li>
<li>Instagram Likes: 134.5K</li>
<li>Instagram Comments: 1K</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Instagram Stats: LEVI NEUFELD</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/leviticus/" target="blank">@leviticus</a></li>
<li>Instagram Engagement rate: 2.93%</li>
<li>Instagram Followers: 124K</li>
<li>Instagram Posts: 859</li>
<li>Instagram Likes: 3.6K</li>
<li>Instagram Comments: 53</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Instagram Stats: Chloe Ting</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/chloe_t/" target="blank">@chloe_t</a></li>
<li>Instagram Engagement rate: 0.48%</li>
<li>Instagram Followers: 3.1M</li>
<li>Instagram Posts: 443</li>
<li>Instagram Likes: 14.8K</li>
<li>Instagram Comments: 141</li>
</ul>

</ol>
</div>

If you look at these two lists side by side, you can quickly begin to see influencer marketing differs from platform to platform. If an influencer drives engagement on one platform, that doesn’t mean they’ll have the same reach everywhere else. That’s why it helps to have a trusted source of information to help you determine the right social influencer strategy for each channel.

<table style="max-width: 100%; overflow-x: scroll;">

<thead>
<tr>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Ranking</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Top Influencers Australia</th>
<th style="min-width: 135px;text-align: center;background-color: #28bbbb;color: #ffffff;font-size: medium;font-weight: bolder;">Top Instagram Influencers Australia</th>
</tr>
</thead>

<tbody>

<tr>
<td style="text-align: center;">1</td>
<td style="text-align: center;">LEVI NEUFELD</td>
<td style="text-align: center;">Nalopia</td>
</tr>

<tr>
<td style="text-align: center;">2</td>
<td style="text-align: center;">Nalopia</td>
<td style="text-align: center;">aj clementine</td>
</tr>

<tr>
<td style="text-align: center;">3</td>
<td style="text-align: center;">aj clementine</td>
<td style="text-align: center;">Joshua Paine</td>
</tr>

<tr>
<td style="text-align: center;">4</td>
<td style="text-align: center;">leah halton</td>
<td style="text-align: center;">leah halton</td>
</tr>

<tr>
<td style="text-align: center;">5</td>
<td style="text-align: center;">L I V &#57422;</td>
<td style="text-align: center;">𝐉 𝐀 𝐊 𝐄 𝐁 𝐅 𝐈 𝐒 𝐇 𝐄 𝐑</td>
</tr>

<tr>
<td style="text-align: center;">6</td>
<td style="text-align: center;">mishti rahman</td>
<td style="text-align: center;">mishti rahman</td>
</tr>

<tr>
<td style="text-align: center;">7</td>
<td style="text-align: center;">Chloe Ting</td>
<td style="text-align: center;">L I V &#57422;</td>
</tr>

<tr>
<td style="text-align: center;">8</td>
<td style="text-align: center;">𝐉 𝐀 𝐊 𝐄 𝐁 𝐅 𝐈 𝐒 𝐇 𝐄 𝐑</td>
<td style="text-align: center;">Harry &#129535;</td>
</tr>

<tr>
<td style="text-align: center;">9</td>
<td style="text-align: center;">Joshua Paine</td>
<td style="text-align: center;">LEVI NEUFELD</td>
</tr>

<tr>
<td style="text-align: center;">10</td>
<td style="text-align: center;">Harry &#129535;</td>
<td style="text-align: center;">chloe ting</td>
</tr>

</table>

For many industries, working with micro influencers provides a good return on investment. Not everyone can afford to work with celebrities like Chris Hemsworth or even Australian YouTuber stars like Troye Silvan. While the top creators have huge networks, micro influencers often have rusted-on fans that hang on their every recommendation.

According to Meltwater's The Rise of the Creator Economy: A New Opportunity for Brands in Asia Pacific, micro influencers are a lucrative alternative. Creators who have 5k-30k followers, are a good choice for two reasons. Rates for their posts are considerably lower, charging on average just $200 per Instagram post. Smaller, focused audiences make for high engagement and the best ROI.

Another advantage for a marketer who wants to stick to a tight budget is you can zero in on your local market. Behind-the-scenes posts from a Melbourne fitness influencer won't deliver the same kind of value to a Sydney gym owner as a local hero. You may not be able to engage Kayla Itsines or Calum Von Moger but you can work with the people in your community who have built loyal followings.

<div style="font-size: 18px;
 line-height: 31px;
 font-weight: 200;">
<ol>
<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Kuthakiana</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/kuthakiana/" target="blank">@kuthakiana</a></li>
<li>Engagement rate: 20.55%</li>
<li>Followers: 2K</li>
<li>Posts: 29</li>
<li>Likes: 342</li>
<li>Comments: 63</li>
<li>Top Category: Fashion</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Tim Bowrey</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/timbowrey26/" target="blank">@timbowrey26</a></li>
<li>Engagement rate: 14.67%</li>
<li>Followers: 13.4K</li>
<li>Posts: 1,148</li>
<li>Likes: 2K</li>
<li>Comments: 17</li>
<li>Top Category: Pilots</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Erin Scott</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/erin_scott22/" target="blank">@erin_scott22</a></li>
<li>Engagement rate: 11.14%</li>
<li>Followers: 3.8K</li>
<li>Posts: 477</li>
<li>Likes: 408</li>
<li>Comments: 12</li>
<li>Top Category: Fashion</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">MELBOURNE MAKE UP ARTIST</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/hanabellabeauty/" target="blank">@hanabellabeauty</a></li>
<li>Engagement rate: 10.86%</li>
<li>Followers: 28.2K</li>
<li>Posts: 258</li>
<li>Likes: 356</li>
<li>Comments: 50</li>
<li>Top Category: Beauty</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Geethanjali</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/touchofgs/" target="blank">@touchofgs</a></li>
<li>Engagement rate: 10.22%</li>
<li>Followers: 4.2K</li>
<li>Posts: 269</li>
<li>Likes: 409</li>
<li>Comments: 15</li>
<li>Top Category: Lifestyle</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Melbourne Monochrome</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/melbourne.monochrome/" target="blank">@melbourne.monochrome</a></li>
<li>Engagement rate: 9.14%</li>
<li>Followers: 4.6K</li>
<li>Posts: 162</li>
<li>Likes: 411</li>
<li>Comments: 12</li>
<li>Top Category: Travel</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">ELISE</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/veggie_leese/" target="blank">@veggie_leese</a></li>
<li>Engagement rate: 8.92%</li>
<li>Followers: 4.7K</li>
<li>Posts: 294</li>
<li>Likes: 402</li>
<li>Comments: 20</li>
<li>Top Category: Food</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">catzin :~~~p</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/catherinezin/" target="blank">@catherinezin</a></li>
<li>Engagement rate: 8.56%</li>
<li>Followers: 4.9K</li>
<li>Posts: 34</li>
<li>Likes: 409</li>
<li>Comments: 14</li>
<li>Top Category: Business</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Caroline Stubbs</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/caroline_stubbs/" target="blank">@caroline_stubbs</a></li>
<li>Engagement rate: 6.86%</li>
<li>Followers: 6.1K</li>
<li>Posts: 528</li>
<li>Likes: 415</li>
<li>Comments: 4</li>
<li>Top Category: Business</li>
</ul>

<li><h4 style="margin: 1.5rem 0 1rem 0;
 color: #202020;
 font-size: 20px;
 line-height: 26px; !important">Natalie Zelez</h4></li>
<ul>
<li>Instagram Handle: <a href="https://www.instagram.com/nataliezelez/" target="blank">@cnataliezelez</a></li>
<li>Engagement rate: 6.6%</li>
<li>Followers: 6.3K</li>
<li>Posts: 260</li>
<li>Likes: 374</li>
<li>Comments: 39</li>
<li>Top Category: Lifestyle</li>
</ul>

</ol>
</div>

Working with content creators can supercharge your marketing and expose your company to large networks of people who discover you on social channels. Sponsoring content and social postings with people who have influence with your target audience is a good way to attract and engage consumers who might not know about you or don’t respond to industry advertising.

Developing partnerships with the right social influencers can continue to deliver returns for your marketing initiatives for years to come.

Looking for the right hashtags? Then our List of the Most Trending Hashtags in Australia will help you.

Get in touch with Meltwater Australia by filling out the form below to learn more about how the Meltwater Social Influencer Marketing Platform can find the best Australian social influencers to drive engagement and deliver a great ROI.

Top Australian (Instagram) Influencers [2025]

After looking at some general social media statistics and statistics about social media usage in the Philippines, we thought it was time to go more narrow.

The Philippines is still home to magnificent white-sand beaches, a thriving agricultural sector, abundant natural resources, and a wide variety of delicious, one-of-a-kind treats that have earned it the nickname "The Pearl of the Orient". Nowadays, it seems to fit the description for different reasons.

In 2024, that pearl has been transformed into a digital hub, complete with a socket that can be used as a lamp, complete with a high-quality 5G wireless internet connection. With a rapidly growing tech-savvy populace, the Philippines has become one of Southeast Asia's most promising new digital markets.

Filipinos are typically attached to their phones, whether commuting home from work, waiting in line to pay for groceries, or just relaxing with a meal and a drink.

Users spend 10.5 hours a day browsing their favourite social media platforms.

Not only does it help people keep tabs on what's going on in the nation, but it's also becoming more ingrained in day-to-day life as a means to order food, make deliveries, communicate, and so much more. It's become part and parcel of the very lifeblood of the Filipino people.

This begs the question, what is the most used social media platform in the Philippines in 2024?

*Clicking each leads to the respective fact lists below

Facebook is the top social media platform in the Philippines

96.2% of Philippine internet users aged 16 to 64 are using it monthly.

48.7% said that Facebook is their favourite social media platform among the most popular social media platforms in the Philippines.

Facebook has an 85.44% share of web traffic, coming through clicks or taps from other sources.

83.85 million users can be reached via Facebook ads. 

75% of the Philippines' total population can potentially be engaged.

46.7% of users are male, as opposed to 53.3% female.

Of the Philippines' Facebook users, 98.7% access the social media platform via mobile phone. 

The average user aged 18+ "likes" 2 pages in their lifetime.

The same demographic "likes" 10 posts, types a comment 11 times, shares 2 posts, and clicks on 10 ads in 30 days.

Tip: Read these 5 Facebook Marketing Tips To Make Your Brand Successful, Learn How To Sell on Facebook Marketplace, Learn how to create a Facebook Business Page, and How to Get The Best Facebook Page Analytics using Facebook Monitoring.

Facebook Messenger is the second most used among the top social media apps in the Philippines, with 94.4% of internet users aged 16-64 utilizing it each month.

20.2% of users said it was their favourite social media platform.

55.15 million users can be reached via Facebook Messenger ads.

49.3% of the Philippines' total population can be engaged through advertising.

Tip: Check out these 10 Facebook Messenger Marketing Ideas, learn how to use WhatsApp and Messenger Apps as Marketing Tools, learn How To Use WhatsApp for Business in 2022, and get more information on WhatsApp Broadcast.

Instagram rounds out the top 3 leading social media platforms among internet users in the Philippines

7.6% of social media users from the same demographic said it's their favourite platform.

18.65 million users can be reached via Instagram ads. 

Ad reach increases by 24.3% yearly, with an additional 3.7 million users engaged.

35.8% are male, as opposed to 64.2% female.

22.3% of ads published on the social media platform Instagram reach users aged 13+.

Tip: Download Ultimate Guide to Instagram Marketing for free, learn How To Be Successful With Instagram Marketing, How to Use Instagram Ads, check out these current Instagram Trends, and learn How to Use Instagram for Business.

67.9% of Filipinos aged 16-64 consider TikTok their most-used social media platform.

TikTok is the Philippines' third most popular social media platform, with 9.7% saying it's their favourite.

35.96 million Filipinos aged 18+ get engaged through TikTok ads on the app.

It's one of the fastest-growing social media platforms, with a quarterly 8.8% increase in ad reach.

TikTok ads reach 34.7% of total male users in the Philippines, while 65.3% of female Filipino users are hit. 

Almost half of all Filipino internet users aged 18+ get exposed to the ads on Tiktok, with 49.4% of the population reached.

Tip: See this list of the top 5 TikTok Influencers in the Philippines if you'd like to start a partnership. We also recommend you learn how to use TikTok for business, check out the best TikTok Scheduling Tools, and learn more about other TikTok statistics.

Twitter is the 5th most-used social media platform in the Philippines, with 59.2% of internet users aged 16-64 using it.

4.7% of the same age group say Twitter is their favourite platform.

Twitter reports that 10.50 million users can be reached through ads on the social media platform.

9.4% of the entire population of the Philippines can be engaged through digital marketing on Twitter.

12.6% of the population aged 13+ can be reached by advertising.

The quarter-on-quarter increase in potential advertising reach on the platform is at 2.9% or 300-thousand new users.

Tip: Learn how to create a Twitter Marketing Strategy, check all Twitter Stats Marketers Need To Know, learn Twitter Management for Beginners, and How to Use Twitter Analytics.

Final Thoughts on the most used social media platforms in the Philippines 2024

Filipinos can't get enough of checking for breaking news on Facebook, connecting with family and friends on Messenger, checking out what their friends are up to on Instagram, watching short videos on Tiktok, and keeping up with current events on Twitter. They consume content as routinely as waking up to a cup of coffee in the morning because it influences every aspect of their being.

With the internet infrastructure in the country only improving and citizens being forced to adapt to the digitalization of the media landscape in the Philippines, it's clear that this paradigm shift is here to stay.

Would you like to always stay on top of what is happening on social media? Our Meltwater Social Listening Tool can help you with that. If you're interested in getting a free tour, simply fill out the form below and we will be in touch.

What Are the Most Used Social Media Platforms in the Philippines 2025?

The dynamic city of Hong Kong, with its famous skyline, deep history, and crowded streets, has quickly become a digital hub for influencers. As the world gets smaller and smaller with how social media connects us, Hong Kong Instagram influencers have risen to the forefront, capturing the city's spirit and sharing it with a global audience.

A growing number of Instagram influencers in Hong Kong have emerged from its thriving digital era, each bringing a unique flavor to the app. Whether it's fashion, food, travel, or lifestyle, these influencers have tapped into the essence of Hong Kong culture, connecting with local and international audiences. Their impact extends beyond their following, setting trends, and inspiring new generations; with this reach comes a potential for your company to grow its client base and increase engagement via influencer marketing.

In this post, we will go deep into the world of Hong Kong's top Instagram influencers, identifying 15 influential people who have emerged as major personalities in the country's social media scene. As Hong Kong's digital media landscape evolves, so do its influencers, making now an exciting time to reach millions worldwide.

This article unveils the crème de la crème of Hong Kong's Instagram social media influencer scene:

#1 Gloria Tang Sze-wing G.E.M.鄧紫棋 (@gem0816): 7.3M Followers

#2 Lin Min-Chen 林明禎 (@minchen333): 1.4M Followers

#3 Priscilla Wong 黃翠如 (@wongtsuiyu): 1.2M Followers

#4 Anson Lo • 盧瀚霆 (@ansonlht): 1.3M Followers

#5 Eliza Sam 岑麗香 (@heungheungeliza): 1.1M Followers

#6 Keung To 姜濤 (@keung_show): 1M Followers

#7 Myolie Wu 胡杏兒 (@myoliemyolie): 998k Followers

#8 Elva Ni 倪晨曦 (@misselvani): 830k Followers

#9 Yoobin Kelly 유빈 (@kellykimkim7): 752k Followers

#10 Lou Jacques 林欣 (@jlouofficial): 666k Followers

#11 LIHKG 討論區 (@lihkg.forum): 601k Followers

#12 Girlfriendwestface 十萬個激嬲女友的理由 (@girlfriendwestface): 432k Followers

#13 Jen Balisi (@indulgenteats): 372k Followers

#14 Samantha Wong (@samishome): 209k Followers

#15 Jojoeie1702 麻甩女子祖® (@jojoeie1702): 201k Followers


G.E.M.鄧紫棋 on Instagram: "“Revelación” album is out NOW🔥🔥🔥
This is Track 13 in the album, one of the letter from Heaven: Yo Soy Eterno!!! 
Vamos y ten el universo
Las estrellas y el sol, todo lo que se creó Cuando sientes que el mundo cayó
Mi arca no te dejó, Yo soy eterno

I am the one that you’ve been looking for I am the one that you’ve been looking for

When I was writing the lyrics, I cried after writing the line “Yo soy eterno”(I am eternal).
Such a simple line, yet when I understand it was said by God, its just so powerful! 
He is eternal!!!! 
.
7 Letters to Heaven | 7 Letters from Heaven
An original music video series with 14 chapters
Music & Lyrics by | G.E.M.
Original Story by | G.E.M.

我的首張西語專輯”Revelación”已經發佈了!!!
這是專輯中第13首歌, 其中一封天堂的回信：
《Yo Soy Eterno》(我是永恆)🔥🔥🔥

當我寫這首歌的時候
寫到”Yo soy eterno”(我是永恆)這一句的時候
情不自禁眼淚直下
多麼簡單的一句話
但當我明白這是上帝說的話
那真的是太震撼
祂是永恆!!!
.
7封致天堂的信｜7封天堂的回信
14集原創音樂連續劇
全碟詞曲：G.E.M.鄧紫棋
原創故事及編劇：G.E.M.鄧紫棋

#Revelación #Revelation #Spanish #Español 
#GEM #Gloria #Christian #YoSoyEterno #鄧紫棋 #啓示錄"

The top Instagram influencer in Hong Kong is Gloria Tang Sze-wing G.E.M.鄧紫棋 (@gem0816) with 7.3M followers.

G.E.M., whose name stands for "Get Everybody Moving", has become a household name in the music world, making her the top Instagram influencer in Hong Kong. Her musical career has been nothing short of spectacular since her debut in 2008, stealing the hearts of millions of Hong Kong fans. G.E.M. started writing songs at the age of five, coming from a musical family that included a mother who graduated from the Shanghai Conservatory of Music and a grandfather who played the saxophone.

G.E.M. became well-known in Mainland China after winning the singing competition "I Am a Singer." Her versions of popular songs wowed fans on the Chinese mainland, cementing her position as an Asian sensation and eventually a social media superstar. She's a digital trailblazer in addition to her musical ability, as she is the first female Chinese artist to have four music videos to achieve 100 million views on YouTube.

With such achievements, it's little surprise that she's known as the "Taylor Swift of China" as she embodies the spirit of Hong Kong's top Instagram influencers.

林明禎 on Instagram: "今日是中秋節 訪問特別溫馨 一起研究我如何賞月亮🌕

中秋節快樂 你們又在哪裡賞月呢"

Let's take a look at Lin Min-Chen 林明禎 (@minchen333) with her 1.4M followers.

Lin Min-Chen's path to becoming one of Hong Kong's top social media influencers started with her humble beginnings as a kindergarten teacher. Her part in the 2022 Hong Kong comedy film "Table for Six" catapulted her into the social media spotlight, marking the peak of her spectacular rise as a pop phenomenon; she hasn't looked back since becoming an idol in Hong Kong's Instagram scene.

But it's not simply her acting abilities that have piqued the interest of her fans: Luxury companies take note of her dazzling style, choosing her as one of their social influencers. Lin's Instagram fashion selections are a tribute to her exquisite taste, as she routinely dazzles in premium names such as Bulgari, Fendi, and Christian Louboutin. In other posts, she shines in Swarovski crystals and accessories to round out her designer looks.

Lin Min-Chen stands out as a star of style and substance in Hong Kong's Instagram community as she continues to combine her passion for fashion with her standing as one of social media's luxury brand influencers.

Priscilla Wong 黃翠如 on Instagram: "不只中秋節快樂❤️"

Third on our list is Priscilla Wong 黃翠如 (@wongtsuiyu) with 1.2M followers.

Priscilla Wong, an established name in the Hong Kong entertainment industry who was discovered at the age of 17, has emerged as one of the most-followed people on Instagram. She has established herself in the industry through her tenure as an entertainment news anchor for i-Cable and her recent victory for Best Host at the TVB Anniversary Awards. Her acting skills were displayed in successful dramas such as "Reality Check" and "Line Walker: The Prequel"; audiences also adored her rapport with co-star Edwin Siu in "Madam Cutie On Duty". 

Together with her genuine fan base, this widespread acclaim has propelled her to the forefront of the beauty and fashion industries in Hong Kong as an influential figure. Due to her substantial following and engagement, numerous brands have approached her about collaborating. Notably, her work has enabled fashion labels such as Love, Bonito reach a larger audience. Priscilla's collaborations have helped her become a popular fashion and beauty influencer on Instagram in Hong Kong, with many brands selecting her as their ambassador.

Tip: Take a look at the top fashion influencers and the top beauty influencers from around the world.

Anson Lo • 盧瀚霆 on Instagram: "在大家等待Dance Studio Version時
先看一個《ON》的小玩意影片～
喜歡嗎？🚗♥️
#ON"

Anson Lo • 盧瀚霆 (@ansonlht) is a Hong Kong Instagram influencer with 1.3M followers.

Anson Lo, a member of the famed Hong Kong boy band MIRROR, has forged a special route for himself in the music industry. As the second member of MIRROR to make this list, Anson demonstrates his marketability and magnetism by standing out amidst the group's popularity in Hong Kong. He has continually shown his flexibility as an artist since his solo debut, "A Lifelong Mission," in February 2020. His accomplishments include receiving the Best New Asian Artist Award at the 2021 Mnet Asian Music Awards and creating several hit songs that have struck a chord with fans in Hong Kong and around Asia. 

One of his most remarkable accomplishments is his recent music video, which has received over 10 million views in the past month as of writing, demonstrating his steady engagement and reach. Paired with his talent, it helps that he takes very good care of his appearance; with this, he's endorsed beauty and fashion brands such as Shiseido, Bulgari, and Calvin Klein for the Hong Kong audience.

Anson's ability to connect with his fans through his frequent use of Instagram to show his concert outtakes, brand promotions, and dance practices. Anson Lo's influence in the music scene and the social media world is clear, cementing his status as one of the top Hong Kong Instagram influencers.

Eliza Sam 岑麗香 on Instagram: "Is any explanation? Or is it just a mystery, or is it just me😝?
Juju, can you do my back next? Thx👍🏻"

Eliza Sam 岑麗香 (@heungheungeliza) has 1.1M followers.

Eliza Sam's rise to stardom in Hong Kong results from her abilities as an entertainer and her capacity to establish a rapport with her worldwide audience. She first appeared on the global stage in 2009 as Miss Chinese Vancouver and afterward carried the momentum, winning the title of Miss Chinese International in 2010. These victories demonstrated her beauty and talent as a performer, enabling and inspiring her to enter the competitive Hong Kong entertainment industry.

Eliza made an early impression on the small screen after migrating to Hong Kong as a major supporting actress in the local TV drama shows, Divas in Distress and Sniper Standoff. Her partnerships with major cosmetics companies such as Avene and Guerlain and social media activity have also contributed to her rising popularity on Instagram. Her fans love her many posts that showcase her spending time with her family and bonding with her little daughter.

Her influence in the entertainment industry and on social media platforms remains undeniable, given her long-standing popularity, and that's why she's on our list of the top 15 Instagram influencers in Hong Kong.

KEUNG TO 姜濤 on Instagram: "我鍾意音樂，不時為作品加入獨特嘅文化同價值觀，更期待可以推及其他地方讓更多人認識

我亦欣賞 @KENZO 的品牌故事，以其獨特時尚設計，將東方街頭文化呈現於西方時裝輪廓之中。

今次榮幸參與KENZO品牌故事演繹，結合動畫視覺圖像的敘事力量 ，讓觀眾體驗中西文化與藝術形式如何融合、交織。同我一起來感受這場視覺饗宴吧。

#KENZO #KENZOHK #KENZOPACEt"

Keung To 姜濤 (@keung_show) has 1M followers.

Keung's inclusion on this list alongside fellow MIRROR members Anson Lo and Edan Lui demonstrates the band's lasting impact and popularity in Hong Kong. Furthermore, his popularity extends beyond his musical abilities, and with this all-around talent has come collaborations with high-end brands like Chanel, Cartier, and Emporio Armani. His content is more than just about music and fashion, as he's been open about his personal struggles, such as his weight loss journey and the many pitfalls of fame. 

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Interested in learning how Meltwater can help you? Fill out the form to learn more.