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PR & Communications

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand. So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

PR & Communications Guide

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PR & Communications

How to Track Media Mentions in 2026

Chris Hanson

Jul 30, 2026 • 8 min read

Stat card showing "204K mentions driven by the World Artificial Intelligence Conference (WAIC) 2026"

PR & Communications

The World Artificial Intelligence Conference (WAIC) 2026: The Conversation Split Between Policy, Technology and AI

An analysis of the themes, narratives and media channels that shaped conversation around the conference, from policy and governance to product and robotics.

Samantha Tanizar

Jul 24, 2026 • 13 min read

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PR & Communications

Understanding Social Media Listening Metrics for PR Success

Social media listening metrics turn raw data into strategic insights for PR teams, helping protect reputation and measure campaign impact effectively.

Chris Hanson

Jul 22, 2026 • 11 min read

A speaker at Meltwater Summit 2026 in front of a slide that reads "No one ever made a decision because of a number. They need a story."

PR & Communications

What we learned about PR measurement at Meltwater Summit

How PR measurement is evolving from campaign reporting into real-time reputation and business intelligence.

Lance Concannon

Jun 30, 2026 • 11 min read

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PR & Communications

Find the Right Journalists with a Media Contact Database

How to identify and nurture relevant press contacts using a media database. Improve your PR strategy with tips to create a curated list of journalists.

Samantha Scott

Jun 26, 2026 • 17 min read

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PR & Communications

How to Find Journalists and Build Media Lists for PR Success

Finding the right journalists can mean the difference between a pitch that gets ignored and one that earns meaningful coverage. How to identify relevant reporters, build targeted media lists, and streamline outreach.

Chris Hanson

Jun 24, 2026 • 13 min read

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PR & Communications

Social Media Sentiment Analysis for PR Teams: Use Cases and Tools (2026)

Learn how social media sentiment analysis works, why it matters for PR teams, and how to monitor sentiment accurately.

Chris Hanson

Jun 18, 2026 • 12 min read

PR & Communications

5 Takeaways from Meltwater Summit on Tour: Sydney 2026

A roundup of the top discussions and trends shaping Australia's marketing and communications landscape, from the first Summit on Tour: Sydney.

Samantha Tanizar

Jun 16, 2026 • 10 min read

A panel discussion on crisis comms, taking place on stage at Meltwater Summit 2026.

PR & Communications

8 Lessons on Crisis Comms from Meltwater Summit 2026

How Modern Brands Can Detect, Navigate, and Defuse Reputation Risks

Lance Concannon

Jun 5, 2026 • 12 min read

An image of two presenters on the main stage at Meltwater Summit 2026

PR & Communications

Five Things we Learned About AI-Era PR and Communications at Meltwater Summit 2026

Discover five key insights from Meltwater Summit 2026 on how AI is transforming PR, communications, brand visibility, reputation, and strategy.

Lance Concannon

May 29, 2026 • 7 min read

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PR & Communications

How Digital PR Affects AI Visibility and Search Outcomes

Earned coverage now has two jobs: driving search visibility and giving AI tools context on how to describe your brand from credible third parties. Get the Earned Media for GEO Guide

Chris Hanson

May 28, 2026 • 14 min read

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PR & Communications

How to Create a Crisis Communication Plan (Step-by-Step)

Without a crisis comms plan, teams scramble. That internal confusion can easily spill into public view. Here's how to present a united front. Further reading: How to Manage a PR Crisis

Chris Hanson

May 21, 2026 • 13 min read