Rev up your marketing with data-driven takeaways
We work with the world's largest automotive brands to equip them with the power to innovate fast and stay connected with consumers in a rapidly changing and competitive environment.
Put data in the driver's seat
As the auto industry shifts gears, marketers need customer-centric strategies to keep up. From embracing sustainable practices to anticipating driver preferences, automotive manufacturers must navigate evolving consumer trends, technological innovations, and market dynamics to stay at the forefront of this ever-changing terrain.
95% of car shoppers rely on online resources to gather information to inform decisions at the starting point
90% of new-vehicle buyers who used social media felt it influenced their decision
65% of overall conversation found charging capabilities and cost were most mentioned for purchase drivers for EVs
Consumer Insights: Electric Vehicles
The EV sector is heating up — don’t get left behind. As adoption accelerates, brands need insights that can take them from data to decision-making fast. We analyzed a year’s worth of media coverage and online conversations to get you up to speed on what consumers are concerned about most.
Uncover the key stats and takeaways in our new Consumer Insights: Electric Vehicles report.
From Meltwater's real-time dashboards to customer stories, dig into these valuable resources to learn more about how we support the world's leading car companies:
How Hyundai Drives Valuable Consumer Insights with Meltwater
Discover how Hyundai leveraged social listening to enhance their marketing and boost market share within the EV sector and stand out against the competition.
Discover Key F1 Sponsorship Insights
Are your sponsorship efforts winning the race? Or left at the starting line? Access the dashboard to uncover these key insights around the second Formula 1 Las Vegas Grand Prix, including fan conversations, logo recognition, and driver sentiment and how Meltwater can help you dive deeper into these topics with your sponsorship investments.
The Top EV Purchase Drivers, According to Social Media Users
As the auto industry shifts gears, marketers need customer-centric strategies to keep up. That’s why we look at the biggest topics and concerns swirling around EV shoppers today. Our analysis found that battery range and environmental impact are core topics in social media discussions about EVs, but what considerations make long-time and new car owners decide to go electric?
The Big Game: Exclusive Dashboard
Many of the world's leading automotive brands invest big dollars for a spotlight at one of the biggest stages and most-watched events of the year. Discover the data and trends as our report highlights:
~ Year-over-Year Trends: How audience engagement and buzz evolved.
~ Sponsor Impact: The brands that made the biggest splash.
~ Brand Spotlight: Which brands captured attention throughout the game.
A Communications Platform to Showcase Achievements
As global interest in the EV market began to explode, Mitsubishi’s Product PR team needed a more effective way to measure and showcase the impact of its media relations, social media, and digital efforts to highlight the company’s role in reducing emissions. Learn how the team implemented Meltwater to gain a more detailed view.
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