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Mark Jackson

Global Director of Marketing Analytics

Mark Jackson leads Global Marketing Analytics at Meltwater, using enterprise data, first-party intelligence, and AI to support better commercial decision-making. With more than 20 years of experience across SaaS, fintech, telecommunications, and consulting, Mark has led marketing transformation, product marketing, growth, and go-to-market strategy for organizations. He specializes in bridging the gap between technical innovation and commercial adoption.

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Digital Marketing & PR Tools

Top Consumer Insights Tools & Companies 2026

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Digital Marketing & PR Tools

7 Top Audience Segmentation Tools 2026

Digital Marketing & PR Tools

Top 8 Customer Intelligence Platforms & Software 2026

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Social Listening

How to Track Influencers Instagram Stories

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Influencer Marketing

How To Write an Influencer Marketing Request for Proposal [Free Template]

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Influencer Marketing

The Story of Huawei and 11 Influencers

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Influencer Marketing

Top 20 Instagram Influencers for Coachella 2023

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Influencer Marketing

How To Find and Collaborate with Influential Clients

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Influencer Marketing

Influencer Inspiration: Dove raises the bar with its #ArmsUp campaign

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Influencer Marketing

What Are Key Opinion Leaders?

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Influencer Marketing

The Pay Gap in Influencer Marketing

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Marketing

How to Create a Marketing Campaign Brief Template

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Influencer Marketing

How To Do Influencer Marketing On Facebook

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Influencer Marketing

Influencer Inspiration: How Dylan Mckeever Got Lemons and Made Damn Good Lemonade

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Influencer Marketing

Influencer Marketing Inspiration: Tuft & Needle

3D illustration of a smartphone, an Instagram icon, and influencer profiles for our blog on how to perform an Instagram influencer audit

Influencer Marketing

How To Perform an Instagram Influencer Audit

Meltwater Influencer Search

Influencer Marketing

How Does Meltwater Influencer Search Work?

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Influencer Marketing

Meltwater Influencer Marketing User Guide: Getting Started on Klear!

Influencer Marketing

What Is Discord and Why Should We Talk About It?

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Influencer Marketing

How to Use Ecommerce Influencer Marketing to Grow Your Business

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Influencer Marketing

What Does ChatGPT Think About the Future of Influencer Marketing?

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Influencer Marketing

Influencer Pods: Secret Communities For Becoming A Fake Influencer

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Influencer Marketing

Influencer Marketing and Mental Health: Lessons From Maybelline

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Marketing

The 8 Slack Communities Every Marketer Must Join