Katherine McInnes

Katherine McInnes is Global Head of Paid Digital Media at Meltwater, leading strategies that connect paid media investment with measurable business growth. With more than a decade of experience across B2B and B2C marketing, she specializes in performance marketing, demand generation, omnichannel campaigns, marketing automation, and data-driven optimization. Since joining Meltwater, she has progressed through regional and global leadership roles spanning digital marketing, go-to-market strategy, brand awareness, and customer growth.

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