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Chris Hanson

Director of Global Content, Creative, & Website Operations

Chris is a marketing leader with experience across GTM, content, and creative. He writes about AI-driven insights, media intelligence, and the evolving role of communications in driving business impact.

LinkedIn

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Marketing

Influencer Marketing Due Diligence: A Risk Management Guide

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Marketing

Meltwater Pricing: Plans, Ranges & What to Expect

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Marketing

What To Do If Your Brand Goes Viral: How To Keep The Momentum

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Marketing

How to integrate SEO and AEO into PR workflows: a strategic framework

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Marketing

Earned Media Monitoring: Complete Guide for PR Teams (2026)

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Marketing

Does Press Release Distribution Affect AI Search? Visibility Beyond Traditional Rankings

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Marketing

Influencer Marketing Compliance: A Comprehensive Guide

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Marketing

The Ultimate Guide to Competitor Analysis Tools for Marketers [2026]

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Marketing

How to Find Journalists and Build Media Lists for PR Success

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Marketing

What Is Desk Research? Meaning, Methodology, Examples

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Marketing

Influencer Marketing Attribution Models: Analytical Methods for Verifying ROI

Marketing

The 8 Best Facebook Monitoring Tools 2026

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Marketing

Influencer Vetting Process: A Step-by-Step Framework

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Marketing

Social Media Sentiment Analysis for PR Teams: Use Cases and Tools (2026)

Marketing

Influencer Marketing Costs 2025: Influencer Rates per Channel

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Marketing

How to Select & Monitor Social Media Keywords: Practical Guide

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Marketing

Influencer Marketing Brand Safety Guide

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Marketing

How to Conduct a Consumer Trends Analysis (Guide)

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Marketing

Top Consumer Insights Tools & Companies 2026

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Marketing

How Digital PR Affects AI Visibility and Search Outcomes

Marketing

Grok Brand Monitoring: A Step-by-Step Guide to Tracking Brand Mentions

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Marketing

How to Build and Scale Your Enterprise Influencer Marketing Program

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Marketing

How to Create an Effective Competitive Intelligence Report (Step by Step with Template)

A bright orange glowing orb floating above a spiral of delicate, sparkling glowing orange rings on a burnt orange background. The orb floating above represents that among all the different strategies for search and discoverability for brands, one piece of UGC can go a long way. Blog post image for Why User-Generated Content Is the New Visibility Engine in the AI Search Era

Marketing

Why User-Generated Content Is the New Visibility Engine

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