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Chris Hanson

Director of Global Content, Creative, & Website Operations

Chris is a marketing leader with experience across GTM, content, and creative. He writes about AI-driven insights, media intelligence, and the evolving role of communications in driving business impact.

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Marketing

Best Brandwatch Alternatives for AI Visibility (2026)

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Marketing

Best Google AI Overview Tracking Tools 2026

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Marketing

How to Create Board-Ready Reputation Risk Reports

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Marketing

What PR Teams Get Wrong About Zero-Click Search

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Marketing

How to Measure AI Visibility ROI: A Practical Framework

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Marketing

Competitor Product Launch Tracking: Monitoring Competitor Feature Releases

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Marketing

What Is Media Monitoring? Definition, Types & Strategy

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Marketing

In-House vs. Agency Media Monitoring in 2026

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Marketing

How to Write a PR Report That Proves Impact

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Marketing

Best Media Monitoring Tools in 2026: Top Platforms Compared

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Marketing

Martech Consolidation: The Hidden Cost of Managing 10+ Tools

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Marketing

Best Online Reputation Monitoring Software 2026

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Marketing

AI Citation Optimization: How a Website Rebuild Drove a 73% Citation Increase

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Marketing

How to Track Media Mentions in 2026

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Marketing

Best Sentiment Analysis Tools for PR & Marketing 2026

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Marketing

Understanding Social Media Listening Metrics for PR Success

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Marketing

How to Create a Brand Risk Management Plan (+ Template)

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Marketing

Where to Invest Your Brand Marketing Budget in 2026

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Marketing

Influencer Marketing Due Diligence: A Risk Management Guide

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Marketing

Meltwater Pricing: Plans, Ranges & What to Expect

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Marketing

What To Do If Your Brand Goes Viral: How To Keep The Momentum

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Marketing

How to integrate SEO and AEO into PR workflows: a strategic framework

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Marketing

Earned Media Monitoring: Complete Guide for PR Teams (2026)

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Marketing

Does Press Release Distribution Affect AI Search? Visibility Beyond Traditional Rankings

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