The Role of Corporate Social Responsibility in Marketing

According to a survey from Better Business Journey, 88% of customers say they’re more likely to buy from a company that supports and engages in activities that improve society.

“So, I know Corporate Social Responsibility is important, but what impact can it really have on business?” We’re glad you asked.

Meltwater has partnered with Procter and Gamble, corporate giant creating tangible change in society through various initiatives, to explore exactly what role CSR plays in Marketing.