The Role of Corporate Social Responsibility in Marketing

According to a survey from Better Business Journey, 88% of customers say they’re more likely to buy from a company that supports and engages in activities that improve society.

“So, I know Corporate Social Responsibility is important, but what impact can it really have on business?” We’re glad you asked.

Meltwater has partnered with Procter and Gamble, corporate giant creating tangible change in society through various initiatives, to explore exactly what role CSR plays in Marketing. During this on-demand webinar, you'll learn:

1. Effective communication of your CSR initiatives to the public.
2. How CSR initiatives can impact your:
   Brand equity
   Client and employee retention
   Bottom line

Watch the recording now.