In the age of social media, even the most minor brand slip-up can turn into an international crisis within hours. And with the meteoric rise of fake news, the threats to brand and personal reputation have never been more real.
It's impossible to predict the future, but by putting in place an air-tight crisis communications plan and online reputation management strategy, you can prepare for the unexpected, and crush crises before they spread.
With this in mind, we partnered with President of Public Relations & Public Affairs at Genesis Burson-Marsteller, Nikhil Dey, in order to give you the blueprint for how to safeguard your most valuable intangible asset: your brand's reputation.
They say brands that fail to prepare are preparing to fail. Don’t be one of them, watch our on-demand webinar now.
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