Over 65% of marketeers struggle to show return on investment. While PR can be difficult to measure, failing to report the impact of your PR campaigns can mean missing out on opportunities to find out what is and isn’t working - and where to allocate resources for success next year.
Sound familiar? Don’t worry - watch this masterclass, where our Insights Solution Specialist Ella Tepper will take you through the strategies, best practices, processes and tools that will ensure that you wow your stakeholders.
What you'll learn in this masterclass:
- Which KPIs to include to show business impact
- Defining what data is relevant to your campaigns
- Capturing and analysing the data in an efficient way
- Presenting the results in an easy-to-read summary
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