Webinar: Marketing to Millennials & Gen-Z

Join Meltwater and Bumble's former VP of Marketing for a Free On-Demand Webinar

For a long time “Millennial” was the buzzword of, well, the millennium and marketers put great effort into understanding and developing a general persona for this powerful segment. After all, Millennials were shaping the future of digital, ushering in a whole new era of AirBnBing and Ubering everywhere.

Marketers thought they knew everything there was to know about this important segment with increasingly substantial buying power. But, as with any demographic, there wasn’t a one-size-fits-all truth, which meant sub-segmenting and experimentation. Worse, just as we started to get our heads around who was what and what was who - Millennials grew up.