How to Map Your Content to Unpredictable Customer Journeys

60% to 70% of B2B Content Goes Unused.

Companies are spending an inordinate amount of time and money crafting and promoting content for prospects and customers. But as our headline shows, actually reaching customers with this content is still a “hit or miss” proposition.

In this e-book, Douglas Karr, founder of the Marketing Technology Blog, shows us that the problem isn’t that the content isn’t good enough, it’s that we simply aren’t mapping it to the realities of today’s unpredictable (and nuanced) customer journey.