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How the Instagram Algorithm Works

Illustration of the Instagram icon in pixels where the pixels are dissolving

Earn an advantage over your competitors

Instagram just surpassed 1 billion registered users in May and continues to grow in importance. Marketers have flocked to the channel, but often struggle to maximize its value. If only there was someone who could explain Instagram’s new algorithm, share a few tips, and maybe spill a few secrets.

Interested in learning about Instagram marketing and how to conquer the new algorithm? Join Instagram blogging guru Jenn Herman and Brian Spellman, Director of Client Strategy at Meltwater on Thursday, August 8 at 11am PT/2pm ET as they reveal the ins and outs of prioritizing content on Instagram, including how and why:

  • Instagram’s algorithm works differently than Facebook’s
  • Less is more—quality is more important than quantity
  • A strong hashtag strategy is key, never mind all the myths
  • Interests, recency, and relationships are all major factors
  • The little things matter, including creating better captions
  • AI is influencing what users see, and what this means to you

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