In a content-driven marketing landscape, it literally pays to get smart about using your Paid, Earned, Shared and Owned media (PESO). This is especially true as we navigate novel challenges such as dwindling organic visibility and an increasingly crowded media landscape.
A successful approach to integrating your media types means building a strategy that allows content to work synergistically - but what does this look like in practice?
To answer this and more, Oracle's Senior Director for Corporate Communications (EMEA), Paul de Lara, joined us to bring you an inside account of their PESO strategy.
Access the on-demand webinar now and find out how to align your media strategy in a way that drives real-world conversions.
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