How do homegrown ecommerce players utilise social media to boost sales?
An increasingly competitive and fragmented ecommerce landscape in Southeast Asia means brands really need to stand out to consumers.
With strong local brands like Lazada and Shopee dominating the holiday season and new challengers like Amazon entering the picture, what can companies do to capture the attention of consumers that have more disposable income and fickle loyalty?
Get your free insights report and understand:
- Tactics employed by brands to ensure long term loyalty
- How early should you be starting your holiday campaigns
- What kind of discounts and promotions (if any) resonate with consumers
- How to optimise social media engagement to capitalise on and captivate your audience
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