Crisis Communications Guide
What should PR and Communications professionals do when a crisis strikes?
In today's hyper-connected world, news travels faster than ever. How do you manage, mitigate, and resolve the many challenges that arise?
In this guide, you’ll find everything you need to know about crisis management and communication strategy. We'll explore how and why crises happen in the first place, and the steps organizations can take when (not if) they do.
In this crisis management guide, you'll learn how to...
- Identify, track, and respond to a crisis
- Prepare a crisis management strategy
- Tap the right team members at the right time
- Avoid common mistakes
- Reflect and report after a crisis
Don’t let an issue erupt into a crisis, and don’t let a crisis get out of hand.
Protect your reputation with brand tracking and with clear guidelines and steps outlined for every team at every stage of a crisis.
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