Portada Live: Beyond Social Listening - Using Social & Consumer Intelligence to Drive Strategy

According to a Social Media Today study conducted in partnership with Meltwater, approximately 63% of businesses currently have a social listening tool in place of which 82% are now viewing it as a key planning element of their social strategies.

In this on-demand presentation with Portada Live, Ana Marin, Digital Marketing Manager at Coppel, will talk about how both brands and agencies can leverage social listening as a key planning element of your social media strategy and take it to the next level with tactics like consumer insights and influencer marketing.