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Explore real-time trends, data-backed stories, demos, and analysis in one place.

A purple image with a large 46% under a graph. The text under the 46 percent says: engagement from creators at the US Open who never named a brand in their post captions.

Social Listening

2026 US Open: Which Brand Activations Broke Through?

Meltwater analysis of the 2026 US Open reveals which brands earned attention through creator content—and why mentions and creator size tell only part of the story.

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Weekly Trends

Explore a live view of emerging topics, engagement signals, and AI-generated insights as trends unfold.

Latest posts

A purple image with a large 46% under a graph. The text under the 46 percent says: engagement from creators at the US Open who never named a brand in their post captions.

Influencer Marketing

2026 US Open: Which Brand Activations Broke Through?

An analysis of 2,211 posts from 500 creators reveals which brand activations broke through at the 2026 US Open—and why campaign totals rarely tell the full story.

Samantha Scott and Anna Amarotti

Sep 15, 2026 • 14 min read

Meltwater graphic showing a rising bar chart and 24.8% growth in LinkedIn citations in August.

Generative Engine Optimization (GEO)

AI Search Visibility Report for August 2026: LinkedIn enters the top three

LinkedIn reached 100.2K citations, Perplexity set a new model-source record, and earned media’s share fell below 30% in Meltwater’s latest analysis.

Nathaniel Pallen

Sep 11, 2026 • 23 min read

A bright yellow image with large black numbers indicating that Reddit drove a significant share of conversation around top summer films in 2026.

Social Listening

What 2.47 Million Posts Reveal About 2026 Summer Movie Audiences

Meltwater analyzed nearly 2.5 million posts about Spider-Man: Brand New Day, The Odyssey, Toy Story 5, The Devil Wears Prada 2, and Obsession to uncover what gets audiences talking — and why the posts with the most engagement don’t always tell you what viewers actually think.

Samantha Scott and Anna Amarotti

Sep 1, 2026 • 20 min read

Graphic stating that 30.1% of Black Friday consumer complaints concern price integrity, illustrated with a multi-line chart on a purple gradient background.

Marketing

Black Friday and Cyber Monday Consumer Trends 2026

This analysis of 5.67 million posts reveals how Black Friday and Cyber Monday consumer expectations are shifting in 2026 and what brands can do to protect their reputations and prove value.

Anna Amarotti and Ann-Derrick Gaillot

Aug 21, 2026 • 10 min read

Upward-trending bar chart illustrating a 67.8% increase in LinkedIn citations in July.

Generative Engine Optimization (GEO)

AI Search Visibility Report for July 2026: The latest developments in generative search

LinkedIn appears in a lot more AI search citations this month.

Nathaniel Pallen

Aug 14, 2026 • 16 min read

A teal graphic showing 40.3%, the share of social media citations for K-Beauty products among the top 10 LLM-referenced sources.

Generative Engine Optimization (GEO)

K-Beauty and AI Visibility: How Korean Skincare Brands Are Represented Across Generative Search Engines

An analysis of AI visibility, sentiment, and citation sources of Korean skincare brands across eight LLMs in the US market.

Samantha Tanizar

Aug 14, 2026 • 12 min read

A bright yellow mage with a large stat that says twenty seven percent, with a decorative graph next to it. Twenty seven percent is the highest LLM visibility score for a grocery retailer associated with savings

Generative Engine Optimization (GEO)

How AI Recommends Saving Money on Groceries: Analysis of 8 Leading AI Models

Meltwater's GenAI Lens analysis reveals how AI models recommend grocery savings.

Samantha Scott and Anna Amarotti

Aug 10, 2026 • 17 min read

Stat card showing "204K mentions driven by the World Artificial Intelligence Conference (WAIC) 2026"

Social Listening

The World Artificial Intelligence Conference (WAIC) 2026: The Conversation Split Between Policy, Technology and AI

An analysis of the themes, narratives and media channels that shaped conversation around the conference, from policy and governance to product and robotics.

Samantha Tanizar

Jul 24, 2026 • 13 min read

Infographic summarizing Reddit smartwatch discussions in the first half of 2026. It highlights 503,000 smartwatch mentions, with Apple Watch accounting for 39% share of voice, 21.2% of discussions expressing negative sentiment, and 6.5% focused on battery life concerns. A line chart illustration on the right represents discussion trends over time.

Social Listening

What Reddit Smartwatch Conversations Reveal About Consumer Trust

Analysis of Reddit conversations reveals useful insights for marketers.

Anna Amarotti and Lance Concannon

Jul 24, 2026 • 13 min read

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