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Explore real-time trends, data-backed stories, demos, and analysis in one place.

Graphic showing an approximate 2:1 ratio beside a line chart, illustrating that consumer posts about smart glasses outnumbered brand posts in Meltwater’s July–September 2026 analysis sample.

Social Listening

Smart Glasses: Data Behind the Hype and Backlash

Nine months of social and media data reveal how smart glasses shifted from a technology story to a broader debate over privacy, consent, and surveillance.

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Weekly Trends

Explore a live view of emerging topics, engagement signals, and AI-generated insights as trends unfold.

Latest posts

Graphic showing an approximate 2:1 ratio beside a line chart, illustrating that consumer posts about smart glasses outnumbered brand posts in Meltwater’s July–September 2026 analysis sample.

Marketing

Smart Glasses: What Social and Media Intelligence Reveals About Public Sentiment

Nine months of social and media data reveal how smart glasses shifted from a technology story to a broader debate over privacy, consent, and surveillance.

Anna Amarotti and Ann-Derrick Gaillot

Oct 5, 2026 • 9 min read

A chart showing that 12 times as many discussions focus on audio podcasts vs video podcasts.

Content Marketing

Audio vs. Video Podcasts: Which format do people prefer?

Audio is the favorite, but video podcasts are growing fast.

Anna Amarotti and Lance Concannon

Sep 28, 2026 • 11 min read

Stat card: study abroad agents and advisory sites supplied 67.6% of citations in AI answers about Australian universities.

Generative Engine Optimization (GEO)

How Australian Universities Perform in AI Search Across Seven Markets

An analysis of university recommendations, model behaviour and citation sources across nine LLMs and seven markets: Australia, China, India, Indonesia, Malaysia, the United States and Vietnam.

Samantha Tanizar

Sep 21, 2026 • 13 min read

A purple image with a large 46% under a graph. The text under the 46 percent says: engagement from creators at the US Open who never named a brand in their post captions.

Influencer Marketing

2026 US Open: Which Brand Activations Broke Through?

An analysis of 2,211 posts from 500 creators reveals which brand activations broke through at the 2026 US Open—and why campaign totals rarely tell the full story.

Samantha Scott and Anna Amarotti

Sep 15, 2026 • 14 min read

Meltwater graphic showing a rising bar chart and 24.8% growth in LinkedIn citations in August.

Generative Engine Optimization (GEO)

AI Search Visibility Report for August 2026: LinkedIn enters the top three

LinkedIn reached 100.2K citations, Perplexity set a new model-source record, and earned media’s share fell below 30% in Meltwater’s latest analysis.

Nathaniel Pallen

Sep 11, 2026 • 23 min read

A bright yellow image with large black numbers indicating that Reddit drove a significant share of conversation around top summer films in 2026.

Social Listening

What 2.47 Million Posts Reveal About 2026 Summer Movie Audiences

Meltwater analyzed nearly 2.5 million posts about Spider-Man: Brand New Day, The Odyssey, Toy Story 5, The Devil Wears Prada 2, and Obsession to uncover what gets audiences talking — and why the posts with the most engagement don’t always tell you what viewers actually think.

Samantha Scott and Anna Amarotti

Sep 1, 2026 • 20 min read

Graphic stating that 30.1% of Black Friday consumer complaints concern price integrity, illustrated with a multi-line chart on a purple gradient background.

Marketing

Black Friday and Cyber Monday Consumer Trends 2026

This analysis of 5.67 million posts reveals how Black Friday and Cyber Monday consumer expectations are shifting in 2026 and what brands can do to protect their reputations and prove value.

Anna Amarotti and Ann-Derrick Gaillot

Aug 21, 2026 • 10 min read

Upward-trending bar chart illustrating a 67.8% increase in LinkedIn citations in July.

Generative Engine Optimization (GEO)

AI Search Visibility Report for July 2026: The latest developments in generative search

LinkedIn appears in a lot more AI search citations this month.

Nathaniel Pallen

Aug 14, 2026 • 16 min read

A teal graphic showing 40.3%, the share of social media citations for K-Beauty products among the top 10 LLM-referenced sources.

Generative Engine Optimization (GEO)

K-Beauty and AI Visibility: How Korean Skincare Brands Are Represented Across Generative Search Engines

An analysis of AI visibility, sentiment, and citation sources of Korean skincare brands across eight LLMs in the US market.

Samantha Tanizar

Aug 14, 2026 • 12 min read

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