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Meltwater Social Summit 2021

Thursday, November 18, 2021

at 9 AM GMT / 10 AM CET


Driving Growth with Social

Want to move past using social media for more than simply community management and memes? Eager to learn how to increase sales or build lead pipelines for your brand with Facebook, LinkedIn and other social channels?

Join Meltwater, along with leading minds from across the Marketing & PR industry, for exciting insights on how to cultivate tangible business growth from social.

Tune in on the 18th of November and learn:

  • How to outwit your competitors with social data
  • The most efficient ways to scale communities without compromising on quality
  • How to reinvigorate your social campaigns with smarter strategies
  • How brands at the forefront of social media marketing are using social for growth
  • How to optimise customer experience with social insights
  • How to level-up your influencer marketing strategy

Don't miss out on the opportunity to gear up your social strategy for a bigger and better 2022. Save your spot now.

Save Your Spot



Philippa Dods

Head of Marketing Africa - Meltwater

Neil Boorman

Head of Creative Lab - TikTok

Neil will explore how brands need to unlearn traditional digital communication norms to thrive on the platform. 

With examples from Gucci’s #AccidentalInfluencer to KFC’s lockdown campaign, Neil explains how showing up and being your authentic self, whether you’re an individual or a multinational brand, the rules are the same.

Angela Wiesenmueller

Marketing Director EMEA - Meltwater

With over 4 billion social media users worldwide, every minute 350,000 tweets are sent, 4,100 clicks on sponsored Instagram posts, 21 million snaps created and 694,000 videos viewed on TikTok. This makes social media a goldmine, full of data that can be turned into intelligence to inform growth decision-making. It’s transforming the way organisations operate, especially when it comes to communication and how they go about gathering consumer and competitive insights.

With this in mind, Angela will detail how you can optimise, grow and manage your brand on social media to ultimately drive growth.

Davitha Tiller

Executive Vice President, Social & Integration
Red Havas US

No matter what business you’re in, it is safe to assume that a majority of your customers are using social media. Most companies now have some kind of social media presence, whether it’s a basic LinkedIn profile or a huge footprint with multiple brand accounts across different platforms. Social media marketing is the process through which you can promote your products and content, reaching new and existing customers, encouraging stronger retention, and surging ahead of your competitors.

Building a following and using social media platforms in 2022 will be pivotal to a successful business and to reach a wider audience requires a well-planned social media marketing strategy. In this presentation, Davitha will look at why a social media marketing strategy is so essential and how you can make it work for your business in 2022.

Host: Mike Blake-Crawford


Sibu Mabena, Founder of South African based creative communications agency, Duma Collective 

David Bekhazi, Head of Creative Middle East & Africa at Edelman

Sarah Thrift, Digital Marketing Manager at Agatha Christie Limited

Paul Santilli

Hewlett Packard Enterprise (HPE) Intelligence & Strategy, Founder and CEO of Strategence LLC, Chairman Emeritus of the Strategic Competitive Intelligence Professionals (SCIP) Board of Directors Executive Committee

Paul will focus on driving business growth, within B2B marketing, from social media intelligence. To achieve this Paul will detail his roadmap which includes:

  • Identifying and extracting social media intelligence that yields business insight
  • How social can provide strategic foresight / drive competitive advantage via competitor and market behavior
  • Understanding the implications around “Truth in Data” from Data Driven Decision Making models
  • Case study: Implementation and Execution for Business Growth

This is your chance to upskill yourself, learn, engage, and grow. Attend one of our two Live breakout sessions to see Meltwater in action and how it applies to your brand, meet the experts, ask questions, and network with other Summit guests. By registering to the Meltwater Social Summit you get access to:

  • Social Listening and Influencer Marketing Workshop: Learn how to monitor what's being said about your brand online, how to source and manage influencers, drive successful influencer marketing campaigns, manage it all from one platform, and measure your ROI 
  • Consumer Research Workshop: How to increase the ROI of your social media campaigns by understanding the needs, interests, behaviours and motivations of your audience. 

The Speakers

Neil Boorman

Head of Creative Lab Europe at TikTok

Neil Boorman Speaker Portrait

Neil Boorman is Head of Creative Lab Europe - a team within TikTok dedicated to producing and launching best-in-class creative and marketing campaigns on the platform. He works directly with brands in multiple sectors across Europe to help them thrive in TikTok's full-screen, sound-on environment and cut through with its highly engaged community. Neil and his team of planners, creatives, producers, designers, editors and project managers aim to showcase brands' products and services in a way that chimes with TikTok's culture and drives results.

Neil's background is extremely diverse, having witnessed first-hand how cultural moments have evolved on the internet over the past two decades. Formerly a news and media writer and columnist at The Guardian, he has worked with global brands at some of the world's most established ad and media agencies, including VCCP, GREY, Mother and Wieden + Kennedy. Neil has also helped global charities and organisations, including Christian Aid and Amnesty International, to establish and sustain their digital strategies.

Neil Boorman Speaker Portrait

Angela Wiesenmüller

Marketing Director EMEA at Meltwater

Angela Wiesenmüller Speaker Portrait

Angela Wiesenmüller is the Marketing Director for Meltwater's EMEA operations. She has been with the company for over 15 years. Angela has broad and deep expertise in the areas of management, business development, B2B, sales and marketing. She studied Media and Business at the HFF Konrad Wolf, as well as Saïd Business School in Oxford.

Angela Wiesenmüller Speaker Portrait

Davitha Tiller

Executive Vice President, Social & Integration at Red Havas US

Davitha Tiller Speaker Portrait

Davitha is a strategic and energetic leader whose unstoppable passion for social media emerged during the channel’s emerging years, guiding the trajectory of her career ever since.

Having led and worked as part of social media teams within creative, digital, media, social and integrated communications agencies with brands across a wide multitude of categories, Davitha’s understanding of social media as a marketing channel spans all areas of this exciting and ever-evolving landscape.

Originally from Amsterdam, Davitha lived and worked in countries across Europe before moving to Australia, where she resided in Sydney for seven years.

Davitha moved to New York in April of 2019 to take on the role of executive vice president of social & integration for Red Havas, the global integrated communications ‘Merged Media’ arm of the Havas Group.

Davitha Tiller Speaker Portrait

Mike Blake-Crawford

Former Strategy Director at SocialChain

Mike Blake-Crawford Speaker Portrait

After five years helping to scale Social Chain from an agency of 20 something 20 somethings to a global powerhouse, Mike is now operating as a freelance consultant working with a range of brands and agencies.

He is a leader, with a proven track record of growing and managing agency teams and an authority, featured in numerous press articles around social media whilst also delivering keynotes at events such as Social Media Week, Marketing Week Live and YMS LDN. Mike collaborated with brands including Apple, Superdry, Coca-Cola, HARIBO, FIFA, Thomas Cook, New Balance, Amazon, L'Oreal and many, many more.

Mike Blake-Crawford Speaker Portrait

Sibu Mabena

Founder of South African based creative communications agency at Duma Collective

Sibu Mabena Speaker Portrait

With a strong background in dance, Sibu has worked behind the scenes at South Africa’s largest urban dance events. Namely, Masters of Rhythm and Strictly Hip Hop, and competing as the founder of Phly Nation, the first all-female crew to compete in the Red Bull Beat Battle, doing choreography for Glo CAF Awards in Nigeria, MTV Africa Awards, The SAFTAS and the SAMAS.

The agency she founded and manages, Duma Collective, is a creative communications agency, employing 41 people, that services FMCG Brands, event production companies, creative and other agencies, performing artists as well as government departments in South Africa and the rest of the continent. Outside of South Africa, Duma Collective has worked on projects in Botswana, Namibia, Dubai, Cameroon, Nigeria and Mozambique. Sibu is also one of the founders of the #R10GoesALongWay initiative which raised R2milllion through crowd funding in under 7 days to assist students with their registration fees to higher learning institutions.

Sibu Mabena Speaker Portrait

David Bekhazi

Head of Creative Middle East & Africa at Edelman

David Bekhazi Speaker Portrait

David Bekhazi joined Edelman Middle East in 2019 with more than 14 years’ experience in creating advertising campaigns focusing on concept creation, brand identity, digital campaigns, social media and activation ideas. 

In his current role at Edelman, Head of Creative for the Middle East and Africa, David leads the creative activations for Dubai, Abu Dhabi, Riyadh and Africa offices. As part of his role, David is leading the creative “one-stop-shop” (or studio) with a pool of exceptional talent who will function as one team under our “Integrated Solutions” at Edelman. 

David has over 160k followers on Instagram. Coming from an art director base and artist, David has developed during the past 8 years a unique and curated artistic profile on Instagram (@davidbekhazi) bringing inspirational creative stories through his posts that has attracted the attention of many brands who have collaborated with him including Pepsi, Evian, Bvlgari Chocolates, Mall of the Emirates, Lush Cosmetics and even Dubai Tourism.

David Bekhazi Speaker Portrait

Sarah Thrift

Digital Marketing Manager at Agatha Christie Limited

Sarah Thrift Speaker Portrait

Sarah Thrift is the Digital Marketing Manager at Agatha Christie Ltd, a company which manages the media and literary rights to Christie’s work. She leads on social media, websites, and email marketing for the business, which encompasses publishing, TV & film, theatre, gaming and merchandise. An avid reader, she previously worked at Penguin Books, HarperCollins UK and Biteback Publishing.

Sarah Thrift Speaker Portrait

Paul Santilli

Hewlett Packard Enterprise (HPE) Intelligence & Strategy, Founder and CEO of Strategence LLC, Chairman Emeritus of the Strategic Competitive Intelligence Professionals (SCIP) Board of Directors Executive Committee

Paul Santilli Speaker Portrait

Paul Santilli is a 25 year veteran of Hewlett Packard Enterprise (HPE) and currently leads the HPE Worldwide (WW) Industry Intelligence & Strategy Organization for the Original Equipment Manufacturer (OEM) Solutions Business. He is a recognized thought leader in Data Analytics Modeling around Industry Intelligence, Insights and Strategy, and chairs Executive Customer Councils and Industry Advisory Boards globally.

Paul also serves as Chairman Emeritus of the Strategic Competitive Intelligence Professionals (SCIP) Board of Directors Executive Committee and is active in several advisory roles to industry conferences and forums.  Paul presents worldwide on Intelligence, Innovation, and Strategy in keynote and executive coaching capacities, and has published numerous papers in industry and academic journals related to Intelligence Modeling, Innovation, Disruption, and Strategy.

Paul is also Founder and CEO of Strategence LLC, a company that provides proprietary advisory and business insights & analytics to companies for intelligence-based business growth.

Prior to HPE, Paul contributed 10 years at Apple in various leadership roles around Quality, Operations and Product Development. Paul has a Bachelor’s degree in Engineering from the University of Michigan, and a Master’s degree in Engineering and Business from Stanford University.

Paul Santilli Speaker Portrait