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Generative Engine Optimization (GEO) Guide

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Media monitoring helps organizations stay informed about what’s being said across online news, print, broadcast, podcasts, and other media channels. Whether you're tracking brand mentions, measuring PR performance, monitoring competitors, or identifying emerging trends, our expert guides, best practices, and industry insights will help you build a smarter media monitoring strategy and make more informed communications decisions.

Discover expert media monitoring guides, best practices, and industry insights to track brand mentions, monitor competitors, and stay ahead of the news.

Media Monitoring: Guides, Best Practices & Industry Insights

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.

Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?

The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

How do customers interact with my newly launched product?

How do I increase the productivity of my employees?

How do I know if my marketing efforts are working?

We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.

So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.

But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!

But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.

We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

From media coverage and social conversations to audience insights and campaign performance, communications teams have access to more data than ever before. But collecting information is only the beginning. The real challenge is knowing what it means, what matters most, and how to respond with confidence.

Data-driven communications turns scattered signals into actionable insights. By using data to understand audiences, identify trends, measure impact, and guide decisions, communications teams can create more relevant strategies and demonstrate their value across the organization.

Learn how data-driven communications helps teams understand audiences, measure impact, identify trends, and turn media, social, and AI signals into action.

Data-Driven Communications: Insights & Strategies | Meltwater

Kim Cattrall takes the lead in a campaign celebrating the intelligence behind confident brand decisions.

Intelligence is always in style: Kim Cattrall stars in Meltwater’s new campaign

AI adoption is no longer the challenge—trusted context is. Most organizations have AI tools, but many still rely on disconnected, stale, or unverified data, limiting the quality and trustworthiness of AI-generated outputs. Meltwater MCP brings trusted, real-time intelligence into AI assistants.

Your Best Context is Already in the Room

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIn to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative AI in advertising is no longer a futuristic concept — it’s happening now, and it’s shaking up the marketing and ad industry as we know it. 

From creating content to hyper-personalizing offers, marketers using generative AI have a massive canvas to work with. We’re still very much in Wild West territory, where every new discovery leads to more uncharted territory.

Like any new frontier, generative AI in advertising raises many questions: How can you use generative AI tools for ad campaigns? Is using generative AI in advertising ethical? How will gen AI impact the future of advertising?

Let’s explore these and other details of using generative AI to create smarter, more effective ad campaigns.

How Is Generative AI Used in Advertising?

Key Advantages of Generative AI in Advertising

Real-World Applications of Generative AI in Advertising

Challenges of Implementing Generative in Advertising

Choosing the Right Generative AI Advertising Tools

AI-generated advertising refers to using artificial intelligence tools to handle some or all of an ad campaign. AI can apply to any stage of the campaign process, from ideation and creative development to launching and tracking performance.

It’s no longer a question of “if” AI can be used in advertising. Major brands like Coca-Cola, Heinz, and Sephora have already said yes to gen AI tools, and they’re certainly not the only ones. 

Today, it’s a matter of “how” to use generative AI across the campaign process. Marketers are still figuring out all the nuts and bolts and where AI fits, but every campaign creates new learning opportunities.

For many brands, gen AI isn’t just a tool; it’s becoming a creative partner. Generative AI can handle everything from developing creative elements to defining customer personas to analyzing campaign performance and audience data. 

Because generative AI tools do much of the heavy lifting, marketers can spend more time on ad strategy and focused work. 

It’s estimated that 45% of brands are already using generative AI in their marketing, and another third have plans to do so in the future. So far, opportunities include:

Choosing the right communication channels and timing for launching ads

Finding trends and topics to capitalize on via trendjacking strategies

And the list keeps growing — new tools and use cases are developed every day. AI is like a giant sandbox where brands can play around with its potential and find more ways to augment their creative processes.

TIP: Download our Ultimate Guide to AI for Social Media Management to see how AI can supercharge your social strategies!

Generative AI for ads offers attractive benefits to marketers, particularly as marketing budgets continue to shrink. AI tools can assume some of the responsibilities that busy marketing teams have historically managed hands-on, allowing them to roll out complex campaigns in a matter of days or weeks, not months.

Here’s why more marketers are exploring AI technologies for advertising.

Generative AI acts like a brainstorming partner who can come up with lists of ideas in minutes. Having fresh perspectives can empower your human creatives to think in different directions and turn AI-generated ideas into inspired campaigns.

Save time by creating first drafts in seconds

Generative AI’s core advantage is in its name. It can “generate” written or visual content based on what you tell it to do. For instance, it can write anything from email subject lines to multi-paragraph articles in seconds. Tools like ChatGPT are conversational, so you can refine its outputs without having to start over each time.

There are caveats to using AI-generated content, though. Keep in mind that AI tools can’t “think” of new content; it generates content based on its training data, so originality is not its strong suit. 

Outputs require editing to make them unique and add your brand flavor. Otherwise, you risk unintentional plagiarism that can damage your brand image.

Maintaining a consistent voice and tone poses challenges, especially among large teams where in-house creators, influencers, and freelancers are all creating content. Brands can train generative AI tools to develop content according to their brand guidelines. Companies can prioritize brand integrity while scaling their marketing efforts.

Generative AI can handle a wide range of tasks, from copywriting to graphic design. Like the Swiss Army knife of content creation, these tools can help brands produce their own assets faster and at a lower cost. 

Level the playing field for smaller businesses and brands

Smaller teams (with smaller budgets) don’t have the tools or expertise to compete with larger competitors. AI tools can help level the playing field by allowing teams to do more with fewer resources.

Users can gain an advantage at every phase of the advertising process, from creating content to analyzing data — and everything in between. This may allow teams to do more of their advertising in-house rather than relying on pricey ad agencies.

Get in-depth data analysis from campaign performance

Analyzing campaigns allow brands to adjust future ads. Once a campaign concludes, generative AI can review the data and create reports and insights based on numbers, not feelings. 

AI tools may be able to find hidden insights or patterns and share in plain language your biggest wins and opportunities for improvements.

Meltwater's AI-powered social and media intelligence solutions can drive productivity while uncovering valuable insights for your org. Click here and fill out the form below to see it in action! 

World-class brands are using generative AI in all phases of the advertising process, including full-fledged commercials and campaigns that promote AI’s new (and likely permanent) role in advertising.

Let’s look at a few examples of brands that are finding the balance between generative AI and advertising — and promoting the potential of AI in the process.

Coca-Cola’s Unexpected Santa ad is 100% AI-generated and underscores the power and curiosity of this technology. The brand collaborated with multiple studios to create a series of AI-generated ads for Christmas, featuring iconic brand elements like the script-style logo, red trucks, a polar bear, and Santa Claus.

The brand did face some backlash from customers, with some calling the ads “soulless” and lacking human creativity. Comments like these are common and expected when introducing new ideas and technologies. 

This ad series can serve as a learning opportunity for other brands as they explore how to use AI and maintain authentic human connections.

Condiment powerhouse Heinz asked an AI tool to draw ketchup. The brand has crafted a powerful image that its customers can recognize even without logos or words. 

AI proved the brand’s legacy by recreating images of ketchup that resembled a bottle of Heinz, including colors, bottle shapes, and labels. It used these AI-generated images in an ad campaign to show that Heinz is what ketchup looks like, making it a clear choice for consumers.

The company took the campaign a step further by asking its followers to do the same. Users could share their images with the brand, giving them a wealth of user-generated content that they could post on social media or repurpose in other ways.

The Mint Mobile x Ryan Reynolds collab was one of the first of its kind. Reynolds openly shared that he asked ChatGPT to write an advertising script, creating a layer of transparency about using AI.

The results were equal parts humorous and original. This tongue-in-cheek approach to AI represents a literal use of AI in advertising. It introduces AI’s potential in creative copywriting while subtly underscoring the need for human creatives. 

TIP: If you're curious about how to start using AI, check out our blogs about AI tools for Copywriting, PR, and Communications!

Choosing to bring generative AI and advertising into the same sphere isn’t a decision to take lightly. Brands need to understand safety and ethics in AI and train human teams to work with and not against AI tools. 

Common challenges of using generative AI for advertising include but are not limited to:

Fact-checking AI-produced content before it goes live

Not over-relying on AI tools to produce ad content or insights

Struggling with originality or creativity

Maintaining emotional, human-driven connections

Choosing AI tools and implementing them into workflows and processes

Keeping pace with rapidly changing technologies

Calculating the total cost of campaigns 

Producing unpredictable outcomes or off-brand content

As the old saying goes, If it were easy, everyone would be doing it. 

The reality is that while generative AI for advertising is growing in practice, it’s still an art form that needs to be mastered. Acknowledging and overcoming these and other challenges will be key to creating AI campaigns that resonate.

A quick Google search for generative AI tools gives marketers plenty of food for thought. It’s almost overwhelming. 

Popular examples of generative AI tools for advertising and marketing include:

Claude AI (useful for analyzing data or reports)

Meltwater (for consumer insights and trend analysis)

Marketers are in various stages of implementing AI into the advertising mix. McKinsey breaks it down into three distinct tiers of sophistication:

<table class="table-primary alternate-color">
<thead>
<tr>
<th></th>
<th><b>Getting started with gen AI</b></th>
<th><b>Customized gen AI solutions</b></th>
<th><b>Transformative gen AI</b></th>
</tr>
</thead>
<tbody>
<tr>
<td><b>Approach to marketing</b></td>
<td>Integrate mostly off-the-shelf generative AI (gen AI) software into existing workflows to drive incremental changes in efficiency and effectiveness.</td>
<td>Lightly tailor foundation models for use cases. Use both gen AI and nongenerative AI solutions in tandem to accelerate chains of action.</td>
<td>Use a full suite of digital and AI capabilities, including customized gen AI solutions. Humans define objectives and monitor performance but are otherwise not "in the loop."</td>
</tr>
<tr>
<td><b>Examples</b></td>
<td>A retailer increases efficiency in creating copy for email communications by using ChatGPT for first drafts.</td>
<td>A telco increases personalized communications to its customer base by tapping gen AI to generate creative copy and imagery. Humans review and approve content, and machine learning decides which customer gets what communications.</td>
<td>A home improvement retailer trains a gen AI model on its corpus of information about home improvement projects. Gen AI is embedded into an app, which is used to provide project guidance to customers during in-store experiences.</td>
</tr>
</tbody>
</table>


Every company starts somewhere, even if it’s just creating a few lines of copy for a one-off campaign. Choosing when or whether to move to the next stage is up to each brand or business, but it’s clear there’s potential for making AI a natural part of the advertising ecosystem.

Big brands like Coca-Cola and Heinz are leading the way in using generative AI in advertising, but these tools are fair game for companies of all industries and sizes. Gen AI is changing advertising not just in terms of what we see but also how ads are developed, monitored, optimized, and analyzed. 

Generative AI for Ads: A Comprehensive Guide

As the auto industry shifts gears, marketers need customer-centric strategies to keep up. That’s why we look at the biggest topics and concerns swirling around EV shoppers today in our new electric vehicles consumer insights report. Our analysis found that battery range and environmental impact are core topics in social media discussions about EVs, but what considerations make long-time and new car owners decide to go electric? We used our Meltwater consumer intelligence solution to analyze social media conversations specifically about buying EVs to learn more about the industry’s biggest purchase drivers. The following analysis examines relevant social media mentions from February 1, 2024, to January 31, 2025. 

Check out our data deep dive into this sector in the Consumer Insights: Electric Vehicles report. 

What is the most discussed purchase driver for EVs?

Our analysis found that charging capabilities and cost factors were the most mentioned purchase drivers for EVs, comprising more than 65% of the overall conversation. 

Charging-related posts drove the most engagement, possibly because they touch on a key fear all drivers have about EVs: getting stranded without a way to quickly charge your car. Meanwhile, cost- and price-related posts had the furthest reach, thanks in part to ample news coverage about what is, and isn’t, making EVs affordable for consumers. The prominence of both subtopics highlights how much slightly emotional and solidly practical concerns are intertwined in the EV shopping experience.

For most of 2024, charging-related posts slightly but consistently outnumbered posts about cost, but that dynamic seems to be flipping. This may be a seasonal trend, with cost dominating in February and March, or it may be the result of uncertainty around United States and European Union tariffs on Chinese EVs. Either way, concerns about costs and charging aren’t going anywhere anytime soon.

Surprisingly, environmental concerns are only the fourth most talked about purchase driver out of the five we analyzed. So while sustainability and climate change may have been more significant considerations for early adopters, concerns about the day-to-day realities of ownership may have gained more weight as EVs have become more commonplace. Marketers must speak to consumers’ practical concerns about moving away from combustion engine vehicles. However, there is also room for brands to reach design-forward and eco-conscious niche audiences with the right messaging.

What are EV shoppers and buyers saying about charging?

Some of the most visible posts in the EV charging discussion speak directly to charging anxieties. First, in a sponsored post promoting Maruti Suzuki’s first EV model, the e Vitara, tech journalist and influencer Rajiv Makhni writes that the car “claims to solve all the charging and EV ecosystem problems that Indians face.” And in the second most engaging relevant post, tech influencer Akash Pal discusses the Hero Surge S32, highlighting its up to 60km range on a single charge. 

And while accessing charging stations on the go is the leading topic, the prominence of keyphrases like “home”, “home charger”, and “garage” also point to the thought consumers are giving to residential charging solutions.

What are EV shoppers and buyers saying about price and cost?

Keyphrases related to EV purchase deal-sweeteners — including “EV incentive”, “Tesla referral”, and “month of FSD”, referring to Tesla’s Full Self-Driving subscription — are prominent in posts about price and cost. This highlights how large of a factor upfront costs are in EV shopping compared to others like potential long-term savings or value and points to how buyer perks have become a differentiating factor for brands.

Access this consumer insights dashboard to dive further into the data above and get additional analytics on what EV consumers have to say about environmental concerns.

Auto industry marketers looking to appeal to potential EV converts can drive engagement via content and messaging that speaks to cost-consciousness and charging anxieties. Upfront price tags are a standout topic, but there is lots of opportunity for brands aiming to drive awareness around long-term benefits or EVs as part of eco-friendly or design-forward lifestyles. Refining messaging based on consumer intelligence will be key to making gains with new audiences, meaning now’s the time to experiment and see what sticks. 

Need some inspiration? Learn more about what EV brands and topics are shaping the global conversation most in our Consumer Insights: Electric Vehicles report. 

The Top EV Purchase Drivers, According to Social Media Users

Today’s marketers face a relentless flood of data from every direction. For many, navigating this sea of information feels overwhelming, if not impossible. But AI marketing insights are changing things for the better. 

AI and data analytics provides a life raft to marketers who are drowning in data. Between measuring engagement rates, search engine rankings, conversions, cost per lead, and a myriad of other KPIs, every insight feels like a priority. 

With AI marketing insights, marketers can make sense of more data in less time — and know what to do based on those insights.

Let’s explore the role of AI marketing insights and how they help you shift from merely tracking performance to confidently driving strategic decisions.

Real-World Applications of AI Marketing Insights

Challenges in Leveraging AI Marketing Insights

Best Practices for Using AI Marketing Insights

Transform Your Strategy with AI Marketing Insights from Meltwater

AI marketing insights use advanced algorithms and AI-driven technologies to connect the dots between data points. AI can analyze vast amounts of data quickly and find hidden patterns that might not be obvious to the human eye. 

AI reviews the data, but it doesn’t just spit out numbers and facts. It takes the next step in spelling out what the data means and can even make suggestions on what to do next.

Using AI to analyze marketing data helps marketers surface insights in everything from consumer behavior to market trends. These real-time insights can help predict future behavior, which can help generate more targeted campaigns.

For example, a clothing business might segment customers into broad categories, such as “women’s clothing” and “men’s clothing.” Without AI personalization, broad segmentation may fall flat and fail to capture the nuances of what attracts each customer. 

An AI algorithm can analyze a customer's browsing history, past purchases, and engagement with email campaigns to predict their preferences. For example, a customer who frequently browses athletic wear might want to see more of this type of clothing in their emails. 

Using AI in marketing analytics can help increase productivity for marketing teams, allowing them to execute more effectively across the entire marketing spectrum. It can help with all of the following:

Improve decision-making with real-time insights to optimize every campaign.

Automate repetitive tasks with marketing workflow automation, to free up time for strategy and focused work.

Proactively adjust budgets and ad placements based on forecasted trends, behaviors, and campaign performance.

Scale marketing efforts without compromising on quality or personalization.

Optimize ad spend and other resources to reduce waste.

Re-engage customers to boost loyalty and retention.

Stay ahead of competitors by identifying untapped opportunities and responding quickly to market changes.

Finding key marketing insights manually is like finding the proverbial needle in the haystack. It’s doable, but it takes considerable time and resources. Adding AI marketing insights is like finding that same needle with a metal detector — it’s faster, more efficient, and delivers optimal outcomes.

TIP: To learn more about how AI marketing insights can help you supercharge your customer segmentation, download our Personalization at Scale guide!

Businesses across industries can benefit from AI marketing insights. It’s all about learning who your customers are, how they react to messaging and trends, and what drives them to choose you and take action.

Let’s explore how different industries can apply AI in marketing analytics.

Retail: Predictive product recommendations

Using AI, retailers can analyze customer purchase histories and browsing behaviors to suggest products. AI can also predict future trends to know what to stock in their stores that customers are likely to buy. With the rise of agentic AI ecommerce platforms, these capabilities now extend to online stores, where AI can automate merchandising, inventory, and product recommendation decisions.

Healthcare: Patient engagement and education

Healthcare providers can use AI to send tailored reminders for annual visits, check-ups, or medication refills based on patient histories. It can also deliver educational content to patients based on specific conditions or health goals, leading to higher engagement and trust.

Hotels use AI marketing insights to adjust room pricing based on demand, seasonality, and competitor rates. They can use this same approach to personalize guest experiences with dynamic discounts or add-on packages to enhance their stay.

AI marketing insights can help E-commerce companies understand the reasons behind cart abandonment and automatically follow up with shoppers. Based on AI findings, the follow-ups might include special incentives to complete the purchase, such as a coupon, discount, or low-stock alert.

Streaming platforms like Netflix and Spotify use AI insights to recommend new content to users. It examines preferences, watch history, and engagement, then serves up new recommendations to increase customer satisfaction and retention.

AI marketing insights can help car dealers prioritize leads based on website data that indicates purchase intent. Sales teams can focus on high-value prospects and send personalized offers to increase conversions.

Reading Tip: How Automotive Brands Are Driving Mega Results with Micro and Macro Influencers

Gyms and fitness apps can send workout recommendations to engage members and help them reach their goals. AI can suggest workouts based on activity level, goals, and other factors. Members who see results may be less likely to cancel memberships and more likely to recommend the gym or app to others.

Restaurants: Menu customization and promotions

AI can alert food and beverage companies about new flavor trends or buying habits. They can use these insights to create new menu options, re-examine price points, and deliver targeted promotions.

The Meltwater Blog

Generative AI for Ads: A Comprehensive Guide

The Top EV Purchase Drivers, According to Social Media Users

AI Marketing Insights: Unlocking Smarter Strategies

The Essential Guide to Brand Safety

The 10 Best AI Copywriting Tools

10 of the Best PR Campaigns of 2024

What Is Cultural Amplification in Marketing?

Unlock a More Powerful You, with Meltwater’s 2024 Year-End Release

How to Build a Social Media Marketing Strategy

Drive Business Growth with Social Media Intelligence

Target Group Analysis: Understanding Your Ideal Customers

5 Vital Marketing Collaboration Stats (And How We Found Them)