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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Is your B2B company making the most strategic use of content marketing to attract and retain customers for your services? No? Well then, let’s change that! 

In this blog, we’ll cover the basics of B2B content marketing to help your team improve their content marketing strategy for the best results.

What is the Difference Between B2B and B2C Content Marketing? 

Creating Your B2B Content Marketing Strategy

B2B content marketing involves creating useful content for businesses and companies within your industry or that would benefit from using your products or services.

B2B content is content that serves a purpose tied to business growth, brand awareness, and customer retention. Unlike B2C content marketing which speaks to the individual consumer, B2B marketers speak to the business consumer as their target audience.

In fact, the very piece you’re reading right now is an example of B2B content…pretty meta! (lowercase ‘m’).

B2B content marketing differs from B2C content marketing in that it has a narrower scope and is specifically designed to be useful or educational to the reader. On the other hand, the scope of B2C content marketing is much broader — often created for entertainment and top-of-funnel goals like brand awareness.

Now that doesn’t mean that B2B content is by definition boring, lengthy, or doesn’t serve as brand awareness. On the contrary, brand awareness is a key part of B2B content so in fact, it needs to be just as attention-grabbing as B2C content (don’t skimp on using eye-catching imagery in your B2B marketing). The trick is understanding that you're targeting working people and teams in a professional capacity rather than individual consumers who are shopping for themselves or others in their personal life. 

B2B content should be results-driven and provide helpful, actionable information for business purposes, business growth, and customer retention. 

B2B content is shared and promoted on regular marketing channels like social media and email. Things like white papers and reports might also be shared through 3rd-party syndication, ads, or included in a sponsored email spot to an industry-specific audience.

Within the scope of B2B content marketing, there are some key types of content B2B marketers should be incorporating into their strategy.

For most of these options, you could create a written post, infographic, or video, so the content medium itself is really versatile and up to you depending on your bandwidth and resources:

Thought leadership is a cornerstone of B2B content marketing, but it’s definitely a term that gets thrown around a lot. So what does thought leadership actually mean? 

Thought leadership means any well-produced, well-researched piece of content that presents an expert point of view on a particular topic It’s designed to establish the speaker or writer as an authority, so the “talent” is often a company's CEO or a high-ranking figure within the company who has credentials and experience to lean on. 

Consider running a regular webinar series that invites leaders and influencers in your industry to be guest speakers.

Tip: Get inspired by the best B2B Instagram profiles.

B2B content marketing is about being useful, whether from an industry topic perspective or from a more customer (in this case the business is the customer) centric perspective.

Explainers that pose a pain point or problem commonly encountered within your space, and ideally that your product or service helps solve, are a great form of B2B content marketing.

Explainer copy helps your bottom line in a myriad of ways. It can also be used as a bottom-of-funnel piece of content for your sales team, facilitating upsells and creating stronger relationships with clients.

Learn more about the marketing funnel →

Providing useful short lists or extremely comprehensive lists of stats within your industry is an essential part of any B2B content marketing strategy. For example:

It allows you to present lots of information in one place, contextually, and in an easy-to-digest format. It’s also a great relationship-building tactic if you’re trying to attract influencers or thought leaders — if you link to a particular source or article you can reach out to let them know and start a conversation.

Reports using data gathered by your company are a golden opportunity for businesses looking to up their content marketing game.

B2B marketers should produce reports on a yearly, bi-yearly, or quarterly basis depending on the industry and their resources. This type of asset is great for establishing industry clout, especially if you’re able to offer something unique and different from your competitors, either through a larger sample size, or more accurate data analysis.

A comprehensive guide or blog post on a particular subject, or answering a specific question for people in your industry is a great type of content marketing for B2B businesses.

They can serve as a higher funnel piece of content, great for brand awareness and growing your email list. They make an excellent companion piece to webinars on the same subject and you can do all sorts of teasers on social media or in your blog, atomizing pieces of a longer guide to entice readers.

Topics around forecasting are always in high demand, such as our Marketing Trends Guide which comes out annually looking at the top trends to focus on in the coming year. They are an especially nifty way to attract readership through SEO and other marketing channels.

Also, it’s a good idea to incorporate evergreen SEO blogs into your content marketing strategy that can serve as filler pieces on social media and are easy to maintain and atomize since they don’t need to be constantly updated.

More great fodder for attracting potential clients, a positive customer experience that details the issues they needed to address and how they were solved by using your product or service can go a long way to closing a deal. They are the perfect sneak-peek into real-world applications for your tools and play well on social media especially when you can tag the respective company. Who knows? Maybe then their social team will re-share and you’ll attract even more interest through the beauty of social media marketing!

Check out our customer stories to get inspired →

Potential customers to your site that are exploring your products may not actually know exactly what they need. If someone is in browsing mode you want to be able to provide solid use cases that present all the reasons they should consider you over one of your competitors.

These pieces of content are designed to entice a next step in the buyer's journey, and you should also consider that a potential customer may use them to convince whomever on their team has purchasing power that this will be a worthwhile investment of time and money.

We have an in-depth blog talking about how to build an effective content marketing strategy, but we still want to highlight what differentiates B2B from B2C.

When creating your B2B content marketing strategy, start with the goals and be clear about what you want to achieve. We touched on these above, but typically the goals behind B2B content are closely tied to a business objective such as “increase qualified leads by x” or “grow email list by x percent” or “improve customer retention rate” and each piece of content should be designed with these in mind.

These sample goals are largely middle to bottom-funnel but customer acquisition is of course an extremely important facet of B2B marketing as well. Top-of-funnel initiatives like SEO and brand awareness definitely have a place in B2B content marketing, but because you're speaking to teams as opposed to individuals the tactics will be different than B2C efforts in this area.

Establish a content creation and promotion plan

Measure the results of your B2B content marketing efforts

B2B marketing targets influencers, industry insiders, current customers, and potential customers. 

Within those buckets, you likely have specific audience personas and market segments. In the case of many software companies, the product might be applicable for use by several different industries in which case some of your content might be more use-case specific — targeting job roles and decision-makers, rather than industry-focused. 

Use software like Google Analytics or Meltwater’s Audience Insights tool to get more information about who currently visits your site and follow you on social media so you can effectively create content that will resonate with your target audience.

Check out the top content marketing tools 2022 →

It’s also highly recommended to run competitor analysis and see what others in your space are doing with their content marketing. 

Establish a content creation and promotion plan 

Once you know your target audiences you can go about creating content. Make sure to have a content calendar in place.

But, of course, we must ask that age-old question: if you create content and don’t promote it, does it make a sound? Well, if it’s a truly amazing SEO blog post, then maybe, but that’s pretty much the only exception.

So you have to make sure you have a promotion plan established for each piece of content, whether it be through PR, social media, email, advertising, or all four.

As much as you need to get eyes and ears on your content, it’s equally as important to make sure it doesn’t fall on deaf ears. So when crafting promotional copy and CTAs, refer back to the data you have on your target audience for clues on increasing conversions!

B2B content marketing is nothing without iteration based on data. Always make sure you have clear success metrics tied to your KPIs so you can see quickly what’s working and what’s not. As you start to see patterns emerge you can assess how to improve your strategy.

Learn how to develop content marketing metrics & KPIs →

Look at specific metrics to measure your content marketing campaign →

Here are some examples of what to look out for: 

Getting more leads from webinars than guides? Test updating your guide CTAs to match the ones in your webinar promotions, or look at the most common customer journey path leading to the guide. Does it perhaps have a misleading title? Or perhaps the content that isn’t useful based on the pages the user visited prior.

Is the time on page unusually short for a customer story? Check the page content, loading speed, and make sure all information is up to date to diagnose why people are bouncing. Are they using a legacy product you no longer offer or is called something different? 

Are your emails seeing a jump in open rates but a drop in clicks? Good for you on those subject lines! But the content is clearly not resonating with the audience and it’s costing you in returning website visitors and therefore more opportunities to close deals and achieve upsells. Take another look at those subject lines: are they promising what’s actually in the email? 

Feeling ready to incorporate content marketing into your B2B marketing strategy? Let Meltwater help steer you in the right direction with audience insights, social listening, custom reporting, and more. Request a demo using the form below for a 15-minute walkthrough of our solutions!

Tips & Tricks for Better B2B Content Marketing

In many ways, the age of the “mad man” is over - especially as the brand landscape has become such an intricate, digital and nuanced space. No longer can agencies rely on charisma and persuasion alone to convince would-be clients that they are bringing something exciting to the table. And, as PR, marketing and communications steadily continue to merge, so the focus is less on the volume of a pitch and more on the value - but what does this mean in practice? 

2. An Introduction To Who and What Your Agency Is

3. Show Them That You’ve Done Your Research

6. Show Them You’re In It For The Long Haul

Tip: Learn how to hire a marketing agency.

Clients want to know that you can help them:

Increase productivity and get closer to meeting business objectives

Stay ahead of market trends to pre-empt opportunity and identify threats early

Give them insights into their industry, market share and potential customers especially if it’s insight they didn’t have before

Increase their ROI, affecting their bottom line in a tangible way that can be demonstrated to the big decision-makers

Understand the competitor landscape. Do your market research and let them know you understand their industry pain points

Understand realistic timelines and how to reach them

Wow their consumers with something different

But most importantly, during the pitching stage, they need to see that you are credible, invested in their success and understand their market and the technicalities behind the creativity. According to Statista, global agencies pitch on average 4 times a year and a lot of time, money and resource investment goes into getting those off the ground. So, we want to explore ways in which you can make that effort worth it - every time. So, with this in mind...

Tip: Learn how Mira helps PR agencies pitch faster.

There isn’t a one-size-fits-all approach to creating a pitch deck because customisation is key. That being said, there are some standard recommendations for agency partnership pitches that come into play. 

Try to keep this value orientated and succinct by outlining what you are trying to communicate to them on the day. This is an opportunity to grab their attention with a bold statement (backed up by a source) or a value-orientated objective.  Start with a strong creative concept, theme or story that runs throughout your pitch and is backed by data at every step. 

This can include your vision and mission statement, an introduction to key members of your team and why you are uniquely equipped to support this client in taking their brand to the next level and easing internal pressure, for example. 

This is also a good place to demonstrate your value by referencing use cases and testimonials. Make sure the data drives the narrative here, using performance metrics and real-world examples that clearly demonstrate success. Source positive quotes about your agency and press releases online, using a media monitoring tool to find mentions.

Now that’s enough about you. Remember, your potential client needs to clearly see how partnering with you will benefit them - both immediately and in the long run. 

In The Art Of The Pitch: Persuasion and Presentation Skills That Win Business by Peter Coughter he says: “Remember, the appearance of spontaneity is the product of preparation”. Start by highlighting the things that your agency and their brand have in common as a segway into why this partnership makes sense. This could be shared values, a common commitment to experimentation, creativity or a cause. 

Or, it could be something as simple as understanding the same markets because of location. Once you’ve established a parallel, it’s time to show them something about their business that they didn’t know. The real wow-factor is by offering them insights or showing them mentions of their brands online. How do you achieve this? By using Meltwater’s Boolean search to find mentions in editorial and social media, scanning millions of sources almost instantly. 

Highlight instances of where their brand has or hasn’t interacted with those mentions. The goal here is to present opportunities and threats in a relevant and interesting way. 

Showing them competitor intel they may not already know. Again using Boolean searches you can draw out competitive insights to show you understand their position in the industry and market share. Gathering intel on their current processes and content will also help you analyse their language and tailor your messaging within your pitch, this is an important tactic and will give you a key advantage. 

Take some of the insights you’ve drawn and use them to hypothetically sell a creative idea, showing first-hand the relationship between your deep knowledge of consumers, the web, their industry and brand and how it links to the execution of exciting campaigns. The goal here is to have them asking “when do we start?”

You can also offer in-depth competitor research to get their attention and show them the strategic thinking behind how you approach marketing, PR or communications. How do you get these insights? Use a media monitoring tool to profile their audiences, identify competitors they may not have noticed and bring up big topics in their industry with the proof to back up why they are relevant. 

Make sure the campaigns you propose are integrated and can simply be executed across multiple platforms or broadened with user engagement. Remember to keep your storyline or theme as a red thread throughout. 

While credibility, insight and creativity are big selling points, clients need to know that this will not mean extra work and complications for them. As with any transition or partnership there will be a teething phase and the goal here is to show them how you’ve thought through the challenges of managing change, and are ready to transition in ways that will directly benefit them. 

Practical ways to do this include selling them on automation, collaboration and effective communication strategies. If you’re already using a social media management software, you’ll have the capability to manage paid and organic social campaigns for a single collaborative workspace. This means faster responses, happier customers and more significant cost savings for the client. If you don't have a social media management platform, it is designed to help teams streamline workflows and achieve significant time savings. Here are some insights as to why it might be worth investing in a social media or community management tool:

39% of consumers expect brands to respond within 60 minutes of reaching out on social media, while

79% expect a response in the first 24 hours. (Convince and Convert)

71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family. (Lyfemarketing)

54% of social browsers use social media to research products. (GlobalWebIndex)

39% of customers only trust brands if they have interacted with them on social platforms. (Edelman)

Most importantly, showing the client the value your partnership will add to their business is essential. If you're the only agency using a social listening or community management you will certainly add more value than those that don't. But crucially, by understanding their audience's demographics, interests and conversations you will be able to deliver a pitch backed by real-time data and intelligence.

Did you know, one study found the average length of agency-client relationships to be 3.2 years (Cohen) and in the same breath Michelle Goodall, CMO at Guild, says to “never underestimate the power of networks” in terms of the importance of client retention for business growth. 

Long-term clients can be more lucrative, especially as you are not repeating the induction process. So, how do you demonstrate your desire to commit? Speak to the long-term plan and show them how you are equipped to adapt to their changing needs over time. 

Show them you understand their long-term potential and are futureproofing your agency accordingly. 

Seemingly small details, like the formatting and length of your pitch, can have a significant impact on your performance and ability to engage potential clients. Some key points to note:

Text should be in font size 30 or higher 

Vary the style of the content in your deck between different media types

Prepare to answer questions with thorough research

Set The Right Tone By Partnering with Meltwater

Need better tools to help you draw deep insights and competitive intelligence that can land you new business and ultimately wow potential clients? Meltwater has you covered. Get in touch with us to find out more about how marketing and PR analytics can take a pitch from “satisfactory” to “sold”. 

French marketing agency Brut discussing how they use Meltwater.

Case study Brut x Meltwater

If you want to find out how Meltwater can support your agency and clients, fill out the form below and our team will be happy to discuss your needs, as well as potential solutions.

The Perfect Agency Pitch: How to Land New Business with Competitive Intelligence

A brand’s online reputation means everything. It can help you charge a premium, differentiate from the competition, attract talent and win customers over during the purchase decision-making process. Considering the stakes, it’s therefore surprising to hear that under 50% of respondents from a PRNews study do not have updated reputation management plans in place.

We understand that managing, mitigating and resolving a crisis can be extremely challenging if you don’t know the steps involved. That’s why we put together a list of before, during and after crisis pointers, so if ever one did hit, your online reputation repair strategy will be that much more effective.

Learn how to repair your online reputation!

How to optimise your online reputation repair strategy

Calm before the storm: GOAL – Mitigate online reputation risks

1. Analyse internal processes to spot potential weaknesses

2. Hash out a crisis contingency plan for each potential weakness you find

3. Monitor your brand, competition and industry across media

In the eye of the storm: GOAL – Contain a crisis

1. For a better chance at reputation repair, configure media monitoring alerts

2. Create brand reputation dashboards and share insights with key stakeholder

The storm aftermath: GOAL – understand lasting effects of the crisis and work to repair them

3. Up your Search Engine Optimisation game

The first step to online reputation repair is not waiting until you see a crisis coming to start planning. 

Handling reputational threats that have already surfaced is crisis reputation management - a reactive approach that’s purpose is to limit the damage.

Online reputation repair is made easier by the speed it takes for you to respond. The faster you act the better. This is why it’s important to have governance models in place to mitigate risks in the first place. 

Below you’ll find a few ways to help you become more proactive when managing reputational risk.

No business can ever anticipate all situations or actions that could result in a crisis, but having an idea of what could trigger one is extremely helpful in containing it. After all, if you’re not aware, you can’t prepare! 

Internal due diligence is needed to create strategic contingency plans. This process involves the evaluation of problems that could affect reputation. 

Weak links that could impact reputation management include:

Weak product-testing procedures that could result in product recalls and a ton of disgruntled customers voicing their concerns

Personal reputation of leadership and workplace culture

Not every negative mention or bad customer service review will require the attention of your crisis response team, so it's essential to also discuss what defines a crisis at your organisation.

The next step in the crisis-response risk mitigation system is to predict the likelihood of a risk happening and the extent the issue will hurt your company’s online reputation. This is referred to as a 'likelihood and impact' risk assessment. 

Following this framework will help you focus on priority risk areas and develop the required response playbooks to repair a brand if needed.

As Deloitte rightfully states, managing reputational risk doesn't fit neatly into a single function. Reputation management needs clear accountability, leadership, and engagement across a number of teams. These teams include risk, compliance, internal and external communications, human resources, and other operational functions that regularly engage external stakeholders such as customers, suppliers, and investors. 

Be sure to gather all the relevant teams’ opinions when conducting the 'likelihood and impact' risk assessment so that no stone is left unturned.

Once you have an understanding of what could go wrong, now it’s time to think about how you could put it right if this situation does occur which is the first step of your actual online reputation repair. 

Begin drafting communication material for each of the predetermined scenarios and ask yourself questions like:

Who is in the chain of command, what are their contact details and responsibilities?

How will the chain of command come together?

The Meltwater Blog

Tips & Tricks for Better B2B Content Marketing

The Perfect Agency Pitch: How to Land New Business with Competitive Intelligence

Online Reputation Repair: Everything You Need to Know

Metaverse - How will virtual spaces be used in the future?

Why Your Organization Needs an Internal Company Newsletter

Understanding the Chinese Social Media Landscape

Teamwork Guide - How To Build An Effective Team

Barriers to Effective Communication & How to Overcome Them

How To Use Meltwater As A Research Tool: Agency Edition

Influencer Marketing on Instagram, LinkedIn, Facebook & YouTube

Increase your Social ROI with Consumer Insights

Product Update: Scheduling Instagram Stories and Carousel Posts