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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

At the time of writing, Meta’s latest social media platform, Threads, has been live for barely two days, but it’s already making a big impact. Having spent a little time with the new platform and absorbing the industry reaction, we’ll share our first impressions in this post. 

Meta Threads is a micro-blogging platform focused on short text posts, limited to 500 characters, and also allows users to add photos or videos to their posts. Threads was created by Meta, which already runs Facebook and Instagram, and at the moment you need an Instagram account in order to create a Threads account.

From the perspective of building a successful new platform, being a part of Meta is a clear advantage. Apart from the obvious benefit of having access to a lot of people with deep expertise in building and running large-scale social platforms, Meta was able to encourage a large number of existing Instagram users to set up Threads accounts very quickly.

Social platforms are reliant on the “network effect” which means the more users they have, the more useful they are. A brand new social network with few users isn’t much fun, and it’s usually a struggle to build up a large enough user base for that platform to reach the point where it becomes useful, so many of the early users abandon it long before it reaches that point.

Threads is reported to have achieved 30 million users within its first day, and industry commentators claim that it exceeded 70 million by the end of the second day, although how many of them will become active regular users remains to be seen.

The overall impression of the user experience on Meta Threads is that it’s a well-designed app built by people who know what they're doing. But at the same time a few important things are missing which, hopefully, will be added in a carefully considered way in the near future. 

The basic functionality is all in place, and it all works more or less how you would expect it to, without any of the clunkiness that puts people off Mastodon. Users can follow each other, share and reply to posts, @mention other users, and set their accounts to public or private. 

Getting started is straightforward, as Threads can simply import all of your profile information across from Instagram, although, of course, a lot of people will want to change this so that their Threads identity is distinct from Instagram. Finding your way around the app is easy, as is posting content, editing your profile, finding people to follow, and searching for content. There’s even a handy “Share Profile” button, should you want to let friends on other platforms know where they can find you. 

So what’s missing? For many users, the biggest issue with Threads is that there’s no chronological timeline of posts from people you follow. Currently, your timeline is a mix of people you follow and content recommended by the algorithm, and it’s not in chronological order.

Our guess is that this was most likely done so that new users would not be faced with an empty timeline on signup, and it will only be a short-lived measure. Adam Mosseri, Head of Instagram, has stated that “Both Instagram and Facebook have chronological feeds options, so yes, we’re going to bring one to Threads too.”

The next biggest omission for a lot of people is the lack of both hashtags and trending topics, which would enable users to track and participate in the kind of zeitgeisty conversations that are so popular on other micro-blogging platforms. But bear in mind that the platform is barely two days old, and Meta spokespeople have been keen to point out that users should expect new features to be added in the future. 

Meta has a lot of experience in carefully testing and tweaking new features on Facebook and Instagram, so it’s likely that the company will use the same cautious approach to building out the Threads user experience.

Building a big enough user base to get Threads through its early days while it finds its place in the world will be critical. It needs to be a great experience from day one, even if a few key features are missing. 

Mark Zuckerberg said that Threads had 30 million sign-ups on day one, and others reported over 70 million by day two, which is a great start. What’s even more important, however, is that a huge number of popular brands, media outlets, and influencers all got on board very quickly too. There was clearly a big appetite for this platform.

What this means is that new users are more likely to find something of interest to them when they set up a Threads account, and that’s important for keeping them engaged and actively using the app as it develops. For anybody who spent the past couple of days on Threads, there was a fun, excitable atmosphere as one big name after another joined the app and posted their entertaining first threads. 

It’s clear that many brands are already serious about building a presence on Threads, which seems promising, but spare a thought for the social media managers having to handle all of this. Right now, there are none of the tools that other platforms offer to make life easier for them, so pretty much all they can do is post content natively through the app. 

These are some of the things currently missing that social media managers will want to see soon:

A publicly available API to integrate Threads into social media management tools

Some kind of web app to access Threads from the desktop instead of just mobile

The ability to schedule posts - right now you can only post immediately

Social media analytics tools to track performance

The fact that adverts aren’t running on Threads yet is a good indication that, at this point, Meta is focused on building the platform and growing the community rather than commercializing it. That, however, is almost certain to be part of the long-term plan since Meta is a listed company and has shareholders to answer to.

The company has robust APIs and analytics for Facebook and Instagram, so it’s reasonable to assume that the same will eventually be true for Threads, but the timeline is as yet unknown.

If your brand already has Twitter and Instagram profiles, then Meta Threads is a no-brainer, as you’ll be able to easily repurpose content for the new platform. Based on its early success, there’s a reasonable chance that Threads will grow into a popular social channel in the long term, so it can’t hurt to start building your brand presence there now.

Now is also a good time to do a “vibe check” on Threads, to figure out what the mood feels like there and understand the best tone to use as the community evolves. As an early adopter, you’d also have a unique opportunity to help drive the community and establish the norms for how people use it in the future.

For the reasons outlined above, some extra work will be required since you can only post to Threads natively, and any performance metrics will need to be done manually. Bear in mind that there’s no kind of reach metric currently available in the app, so you’ll only be able to track engagement by counting likes, comments, and shares.

It’s worth noting that as part of the Meta ecosystem, brand safety is likely to be high. The company has a strong moderation system in place with clear rules about what content and behavior is acceptable, so brands can be reasonably confident that it’s a safe channel for them to be visible in.

Meta's Threads: Our First Impressions

At Meltwater we’re always exploring new ways to integrate AI into our products to make life easier for our customers. The PR Assistant is a new ChatGPT-powered generative AI feature that helps PR executives to write impactful media pitches and press releases much more quickly, by creating a high-quality first draft based on some basic information.

Although extremely powerful, the PR Assistant is incredibly simple to use. As you can see from this screenshot, most of the options are largely self-explanatory, but we’ll run through an example to demonstrate how it all works.

Tip: Read about the AI ethics we're following and learn more about how to optimize your press releases for LLMs.

To begin with, let’s use a fictional brief for a new product announcement we want to push out to the media, using the following text:

“Fluffee Stuff is a soft-furnishings manufacturer. We are launching a new range of giant cushions with popular internet memes printed on them, and plan to target college students and young adults as the key market for this product. These jumbo meme cushions are ideal for adding a little fun to any living space, lounge or bedroom, and they make great gifts. At launch, the cushions will be available with a selection of 10 of the most popular memes in history, including Success Kid, Distracted Boyfriend, and Sad Keanu, but going forward we also plan to include the top memes from each year in time for the holiday shopping season.”

This is a relatively short description. The PR Assistant can accept prompts of up to 4200 characters, and the more detail you can add to your prompt, the better the results will be. Nevertheless, this short prompt is enough for the assistant to create something we can work with.

First we’ll ask it to generate a media pitch that we can put into an email to journalists. 

We’ve set the length to “short” because we know journalists prefer email pitches to get right to the point, and the tone is “persuasive” because we really want to convince them to ask for more information. 

Next, we just need to click the Generate button and wait a moment for the results:

Not bad at all! You could use this text as is in your email outreach, although we always recommend taking a little time to personalize the output and add your own tone of voice to it. That can be done right in the app by simply clicking onto the output window and editing the text directly.

Let’s imagine the reporters have asked for more information. As well as the product photography and samples, we also want to send them a press release with all of the extra detail missing from the pitch email.

Using the same prompt, we can simply select the Press Release option, choose a longer length, and for the purposes of this example we’ll change the tone to “Enthusiastic” to keep the release more engaging.

Here we can see that the PR Assistant has generated a full medium-length AI press release, and taken a good guess at filling in information we didn’t include in the prompt, such as the website address, and quote from a spokesperson. 

You can simply add in the name of a spokesperson and keep the quote, or use the “Add/Edit Quotes” feature to ensure that the Assistant uses real quotes that you specify.

You can add as many quotes as you like, each attributed to a different spokesperson if required. Once you’ve done this, the PR Assistant will be sure to include them all in the press release or brief that it generates.

If you’re not happy with the output, you can simply ask the PR Assistant to regenerate it, and the AI will make another attempt, as many times as you want.

It’s really that simple. The PR Assistant helps you to generate media pitches and press releases much more quickly, delivering a good quality first draft which can then be edited into the final document far quicker than writing the whole thing from scratch.

Want to see the AI press release Writing Assistant in action? Simply fill in the form below and we'll show you. 

Meltwater's AI Press Release Generator

At 8 a.m. on Wednesday morning, 900+ Meltwater Summit attendees and speakers began arriving at the beautiful Glasshouse venue in the heart of NYC.

Interested in attending Meltwater Summit 2024? Tickets are now available!

The air was abuzz with anticipation as guests checked in, collected badges, grabbed a coffee and milled about, meeting colleagues, peers, and making new connections before the festivities kicked off. 

Meltwater Summit Sizzle Reel

The conference started out with a bang began as our master of ceremonies, Meltwater VP of Culture, Zubair Timol introduced a fantastic and entertaining keynote with the founder and CEO of Skinnygirl, Bethenny Frankel. Frankel chatted with Jenny Force, senior marketing director at Meltwater, about her secrets to spotting entrepreneurial opportunities, staying ahead of the game, and the role social media plays in maintaining a personal brand.

We then jumped into a riveting Product Keynote, helmed by our CEO, John Box, and CTO, Aditya Jami who gave an inside look at how Meltwater helps companies use data to fuel growth, and maintain a competitive edge, with an eye toward the future. 

The best part was the unveiling of our new AI enhancements, which were demoed by our product experts on Day 2. 🤖

Some of our favorite takeaways from Day 1

Day 1 covered a wide range of topics from varied and vibrant speakers, sharing their insights on how brands can connect with their audience in today’s extremely crowded online landscape.

“Let’s let the robots do the robot things. Let’s let humans do the human things….While AI can help generate ideas and provide inspiration, a writer still needs to be able to think creatively and come up with unique and engaging stories.”  - Miri Rodriguez, Senior Storyteller at Microsoft

“Your platform must be agile to keep your brand out in front of a fast-changing world. The key to an agile platform: A deep understanding of stakeholders’ trust and what drives it. For this, you need to go beneath the surface. You need to know who’s influencing your stakeholders and what they care about."

When you understand stakeholders’ trust, you can:

Maintain a narrative that proactively articulates who you are

Promote trust and engagement across a disrupted multi-stakeholder world

Sheila Mulligan, Managing Director, Corporate Brand + Reputation at Edelman

“There's power in creativity – it’s what makes people stop and pay attention – but now, more than ever before, people crave inspiration, personalization, and connection from the brands they know and love. The best brands can harness that creativity with genuine purpose to create something meaningful.”

The energy throughout the day was infectious!

The day culminated with our closing keynote speaker: comedian and bestselling author, Trevor Noah!

The second and final day of the Summit focused on product demos, practical application, and of course more amazing speakers addressing big questions and topics, such as:

Operationalizing a social listening strategy 📈

Taking calculated risks on social media 😎

Guaranteeing marketing success in a looming recession 💸

Attendees also had the opportunity to earn digital marketing certifications from mAcademy, and hear about the future of AI for Meltwater and beyond.

Some of our favorite takeaways from Day 2

Like Day 1, our speakers on Day 2 were full of powerful advice, observations, and tactics for success that we know our attendees can't wait to put into practice!

“Contrary to popular belief, disruption in marketing isn’t always about doing something revolutionary. It’s often about advocating for innate truths we all know and feel in our gut, but somehow still end up denying.” - Zaria Parvez, Global Social Media Manager, Duolingo

“During a recession, downturn, or pandemic - the first instinct is to pull back on marketing investment (both in dollars and people). It’s more important than ever to ensure marketing is seen as a growth lever. Because when a brand goes dark, they cede customers’ “mental space” to competitors.”

Rose Jia, Head of Growth Marketing, Amazon

“There are 3 key shifts happening in social media marketing:

Social marketers are becoming automation experts

Social marketers are now becoming customer service leaders

Social marketers are now empowering employees to be brand advocates”

Scott Brinker, VP Platform Ecosystem, Hubspot

“Humans want choice, just not too much. To simplify their decision process, first understand and remove what is irrelevant to their lifestyle, their needs, and their preferences.”

Jackie Mockridge Mattina, Chief Strategy Officer, Head of Audience & Insights, Dentsu

Meltwater Summit was proud to also host an impressive array of panelists, from diverse backgrounds and areas of expertise, for lively discussions on a number of pertinent topics:

Our agency speakers came from the companies like VMLY&R, Finn Partners, Hunter PR, and Performance Art. They dove into the role earned media plays for companies today and how agencies can facilitate better communication between teams within large organizations.

On the future media panel we featured experts from all facets of the industry: 

Shawna Thomas, Executive Producer of CBS Mornings

Christine Haughney Dare-Bryan, Editor at Large for INC. Magazine

Audrey Cooper, Vice President of News and Editor in Chief at WNYC

Dayan Candappa, Chief Content Officer at Newsweek

It was a rich and timely discussion, touching on the need to make news content “social friendly” and expanding into new media types including podcasts, how newsrooms can combat the rapid rise of misinformation, the impact of AI, and more.

Influencer marketing has been a burgeoning industry for a while, and with that growing pains, one of which is the unfortunate tendency for businesses to “treat talent like a tactic.” Our panel of experts addressed this trend from the perspective of the influencers themselves, as well as the agency point of view which balances both sides of the equation. 

They also discussed diversity in marketing and why you shouldn’t depend on influencers for making sales. 

Lastly, we hosted a panel addressing a fear that’s on so many marketing and PR minds today: the spread of misinformation. Panelists were uniquely qualified to speak on this subject, with entrepreneurial backgrounds dedicated to identifying, measuring, and stopping this threat when it arises:

Steven Brill, Co-Founder and Co-CEO of NewsGuard  

Wasim Khaled, CEO and Co-Founder of Blackbird.ai

The panelists all agreed that narrative manipulation has emerged as the newest battleground for cyberattacks and poses a significant threat to various sectors and professionals. This evolving danger affects a wide range of individuals, including strategic communicators, marketers, and risk managers.

We couldn’t have put on Summit without the support of our amazing sponsors. Thank you so much for helping make this an incredible and unforgettable event!

You all helped make this event possible and we can’t thank you enough!

Our attendees had a blast! Don't take our word for it though. 

Check out what people were saying on social media! 👀

Did you miss Meltwater summit this year? Don’t fret, main-stage sessions from Day 1 will soon be available to see, on-demand, and we’re already planning for 2024, so keep an eye on your inbox!

Recapping Meltwater Summit 2023!

ChatGPT is big news, and all kinds of businesses are scrambling to discover how they might be able to use it to gain a competitive advantage. So what does it mean for PR agencies? 

Everybody knows you can use ChatGPT for marketing to write content for you, but it’s capable of helping agencies in far more ways than that.

In this article, we’ll look at some tips on using ChatGPT for PR agencies to increase their revenues, cut costs, and deliver excellent results for their clients.

How To Increase PR Agency Revenues with ChatGPT

How to Deliver Better PR Results with ChatGPT

Although ChatGPT is absolutely not a replacement for even a junior PR executive, it does offer some benefits over human staff members.

For a start, it is very inexpensive. You can use the free public version, or you can subscribe to ChatGPT+ and get access to the latest version, as well as priority usage during high volume periods, for about the same cost as a cup of coffee every week.

Given how useful the tool can be, it’s a no-brainer to subscribe.

Secondly, ChatGPT is available 24/7 every day of the year. We all know that sometimes PR can be a round-the-clock job, especially when an unexpected comms crisis hits at an unfortunate time, and in those situations, it can prove invaluable.

Finally, ChatGPT is fast. While it may not deliver the same quality of work as a professional PR person, it can do the work much more quickly, and sometimes that’s exactly what you need.

Tip: Learn more about GEO and PR, read our GEO PR agency guide, and learn how to monitor brand mentions in ChatGPT.

The tool can help you to streamline your entire new business process, from outreach to pitching. For example, let's imagine you want to do a little prospecting by sending out some cold emails to a few different companies.

How To Use ChatGPT for PR Agency Prospecting Emails

You can start by asking ChatGPT to write those emails for you, using a prompt like this:

PR PROMPT: I work at a small PR agency, and am trying to win some new clients. Please write an email I can send to the CMO of Fluffee-Stuff, a soft furnishings manufacturer, explaining how our PR services could be of value to them. Here are some further details about the company: [add in as much information about the prospect here]

You could help ChatGPT do a better job by also providing it with some background information on your agency, such as specialist expertise, and industry experience. Although it would be wise to edit the emails before sending, this is still a much quicker way to generate a lot of tailored emails rather than writing them all from scratch.

How To Use ChatGPT for Creating a PR Plan

ChatGPT remembers the context of each discussion thread you create. So if you create a separate chat thread for each of the emails you want to send, you can later continue the conversation with ChatGPT about that specific company, which can be handy for generating further content.

For example, you can ask ChatGPT to help you create a PR strategy:

PR PROMPT: Fluffee-Stuff is planning to launch a new range of jumbo-sized cushions with popular internet memes printed on them, as a novelty gift in time for the holiday shopping season. Please create a PR launch plan that my agency can recommend to the client.

Of course, you’re a PR professional with plenty of experience of creating this kind of plan, but the advantage of using ChatGPT is that it can give you a skeleton to work with very quickly, and then you can add in your own creative ideas.

How To Use ChatGPT for Creating a PR Pitch Deck

Even though the tool can only be used to output text (for now) you can still use it to help you build new business PR agency pitch decks. 

PR PROMPT: Fluffee-Stuff has invited my agency to pitch for their PR needs. Please create a 20-slide pitch deck to help us win the account. Two slides should be dedicated to the jumbo-cushion launch, but also include an overview of a plan for their ongoing PR needs. For each slide include three sections; the text to be displayed on the slide, a description of the imagery to be used on the slide, and notes covering the key points we should discuss when we present that slide. 

Again, bear in mind that the more background information you provide, along with specific details about your needs, the better ChatGPT can work for you.

Tip: Learn how Mira helps PR agencies pitch faster.

Reducing costs is where ChatGPT can really shine for PR agencies, as it can help you automate a lot of time-consuming tasks and help your executives to spend less time on low-value work, so they can spend more time on high-value billable projects for clients.

How to Build PR Coverage Reports with ChatGPT

For example, when building coverage reports, you can use ChatGPT to quickly summarize the content of long articles using a prompt like this:

PR PROMPT: I work for the Fluffee-Stuff PR department. Please summarize the following article, focusing on the points that are most relevant to our brand. Also, explain the sentiment of this article, and whether it’s positive or negative for our company. [Add article text here]

While we don’t recommend you replace your copywriters with ChatGPT, it can be a useful tool to help them create content faster. When it comes to writing engaging copy that achieves the specific objectives you need, human writers are simply better than AI, but there are a couple of problems with writing that AI can help with: 

Getting started is often the hardest part - writers call this “the tyranny of the blank page.”

As Ernest Hemingway put it “All writing is rewriting” - which means good editing is as important as good writing.

Tip: Learn more about Meltwater's AI-Powered PR Assistant, and check out the Meltwater AI Writing Assistant for Social Media Managers

The Meltwater Blog

Meta's Threads: Our First Impressions

Meltwater's AI Press Release Generator

Recapping Meltwater Summit 2023!

How to use ChatGPT for PR Agencies

9 Powerful ChatGPT Prompts for Marketing

Why LGBTQ+ Representation in Marketing is Important

10 PR Podcasts to Enhance Empathy, Expand Your View of the World, and Help You Get Better at PR

The Top 25 Facebook Influencers Worldwide

Beyond the Buzz: A Practical Guide to ChatGPT for Marketing and PR

AI Generator for Social Media Posts

How Meltwater Helped Track Earth Hour, the World’s Largest Grassroots Movement

How to Plan Your Pride Influencer Campaign