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Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

Influencer marketing is evolving, and so is the way brands measure success. That’s why Meltwater is proud to announce a new partnership with YouTube, integrating YouTube’s Creator Partnerships API directly into our Influencer Marketing platform.

Introducing Verified YouTube Data in Meltwater Influencer Marketing

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

March 8th is International Women’s Day. A day for acknowledging and celebrating women’s social, economic, cultural and political achievements. An important aspect of women’s day is calling out inequality, and to bring about visibility and make strides for a gender-equal world.

Women may not run the world, yet, but they are close to running the influencer marketing world. That’s right, female influencers make up 84% of the entire industry. However, despite this large representation, a large pay gap exists between male and female influencers.

What is the Influencer Marketing Pay Gap?

In 2019 we examined influencer rates with our Influencer Marketing Rate Report. The report identified a jarring pay gap between male and female influencers. At the time female influencers made up 77% of the industry and earned $108. As of March 2020, female influencers contribute to 84% of the industry and earn $128 less than their male counterparts.

Gender wage inequality is an issue that affects almost every industry, and influencer marketing is no different. There are many factors that can contribute to this. In influencer marketing, an influencer typically sets and negotiate their own wages. This type of system often favors men, who will usually ask for a higher base salary and is better at advocating for themselves in a negotiation process.

Another factor that can impact pricing is age. The average age of a male influencer is 29, while the average age of a female influencer is 23.

Which Influencer Categories Have The Most Women?

Many categories in influencer marketing are well represented by men and women, but some do have a much higher proportion of a specific gender. Female influencers dominate DIY, Parenting, Beauty, and Fashion while male influencers are more prominent in Gun, Biking, Football, and Basketball.

Influencer Categories

Other categories such as photography, fitness, and basketball see a more equal distribution between male and female influencers, though still favor female influencers.

Does a Pay Gap Exist for LGBTQ+ Influencers?

Another interesting finding we’ve observed is that LGBTQ influencers do not suffer from a pay-gap. In fact, LGBT+ influencers earn around $500 a post, which is 25% more than non-LGBT influencers who only earn $407.

However, it is important to note that LGBT influencers include males and females, so pricing does not have a gender bias.

Addressing pay inequality in influencer marketing is first about acknowledging that there is an issue. There are many factors that can contribute to this. As we mentioned earlier, influencer marketing rates are often set by the influencers and then negotiated. A process that typically favors men, who often set high rates and are more assertive in negotiations. Brands should set guidelines for factors that are used to determine rates like engagement and true reach and be mindful of how prices are set with male and female partners.

For more information, please read the Gender Pay Gap in Tech Report.

It’s also important that women are encouraged to advocate for themselves and taught useful negotiation tools. Still, women are paid less than men in almost every industry, and it’s critical that industries set standards to ensure equality.

Ready to discover your next influencer? Schedule a meeting with an influencer marketing specialist:

The Pay Gap in Influencer Marketing

A marketing campaign brief provides direction for the campaign and keeps everyone on the same page. Use this marketing campaign brief template for success.

Managing all of the moving parts of a marketing campaign is easier when you have a clear plan to guide the way. That’s why more marketers are using a marketing campaign brief template to organize their thoughts and actions. A template serves as an anchor for your team so everyone knows what’s happening and what to expect next. 

Let’s explore the inner workings of a marketing campaign brief and how to create your own template:

Why Is a Marketing Campaign Brief Important?

Key Components of a Marketing Campaign Brief

How to Create a Marketing Campaign Brief Template in 5 Steps

Marketing Campaign Brief Template Examples

What Are the Benefits of Using a Marketing Campaign Brief Template?

Tip: Learn how to create a successful marketing campaign and learn more about marketing in general.

A marketing campaign brief template (sometimes called a creative brief) is a living document that acts as a blueprint for your marketing campaign.

Its purpose is to keep your creative team on the same page when designing messaging and creative for various channels and purposes. The brief helps you organize your ideas, streamline collaboration, and ensure your creative team has access to essential information.

Marketers use creative briefs to outline the goals, strategy, and execution plan for marketing campaigns. They ensure that all stakeholders are on the same page and that the campaign is focused and effective.

Marketing campaign briefs can be useful for:

Using a brief template gives you a predictable, repeatable way to create marketing campaign briefs. You’ll know what information is important to collect and share across your creative team so that no details go overlooked. Once you create the template, you can fill in the blanks based on your current campaign initiatives.

This can be a huge time-saver for busy teams, especially if you are launching multiple campaigns within a short period of time.

Your marketing campaign brief will be unique to your business and goals. Most campaign briefs will include the following information:

Objective. Define the purpose of the campaign (e.g., new product launch, brand awareness, promotion of a new program, increase referrals or signups)

Campaign summary. Give a high-level summary of the campaign, including specific campaign goals, how you plan to execute the campaign, the expected response from your target audience, and how the campaign will tie back into greater company objectives.

Project roles and points of contact. Include the names of people involved in the project and how to reach them if team members have questions.

Target audience. Share details about the target audience. This might be a specific buyer persona (if you use those), a specific customer segment (e.g., current customers, Facebook leads), or general information about the customer you want to attract.

Marketing strategy. Talk about how you plan to execute the campaign. Include each channel you plan to use (e.g., email, social media, SEM). A SWOT analysis might also be helpful here to reveal potential weak points or threats that might derail your campaign goals.

Deliverables. A deliverable is anything that needs to be created for the campaign. This might be a video, a static image, copy, a list of keywords, or other assets that will contribute to the campaign. It can also be helpful to assign responsibilities for each deliverable.

Schedule. The schedule refers to the timeline for the campaign. How much time do you have to prepare the campaign prior to launch? How long will the campaign run?

Budget. Set a budget for the campaign. The budget should include the cost of deliverables and advertising spend. 

Metrics or KPIs. Lay out how you will measure the success of the campaign.

Some of these elements might require more specific details. For example, you might break down the marketing campaign strategy into different channels, then flesh out specifics for each channel in more detail.

Creating a campaign brief for your marketing doesn’t have to be time-intensive. Here are some tips for creating an effective marketing campaign brief template.

1. Set Specific and Measurable Objectives

Every campaign has something specific you want to achieve. When defining your goals and objectives, make sure they’re clearly spelled out so you can easily see whether you achieved them.

The SMART goal framework works well here. Goals should be Specific, Measurable, Attainable, Realistic, and Time-Bound. Examples of SMART marketing goals are:

Increase monthly website traffic by 30% within three months

Use influencers to get 500 loyal program sign-ups in one week

Grow our Facebook audience by 1,000 new followers in one month

Each of these goals is clear and to the point. They have a start and end date and give you something specific to measure.

Instead of creating a marketing brief on your own, ask your team, related departments, and even marketing colleagues outside the company about what you should include in the brief template.

You’ll get a more comprehensive brief, which can ensure you don’t miss out on key details that could support a better campaign.

Before you go too deep into your campaign planning, you need to fully understand for whom you’re creating the campaign. Your audience will guide the rest of your campaign decisions, from the messaging to the creative to the channels. 

Depending on your campaign goals and purpose, you may narrow your target audience by demographic factors, such as age, gender, income, location, and career. You might also look at things like buying behaviors and patterns, interests, or lifestyle factors.

The more you know about your target audience, the better you can develop a campaign that meets them where they are, earns their attention, and encourages them to take action.

Tip: Collect consumer insights to learn more about your audience. Consumer intelligence platforms like the Meltwater consumer intelligence suite automate that process for you.

In some cases, you might have to include certain disclaimers, copyright information, or legal language. You might also have to adhere to specific brand guidelines, such as using the right logos, colors, and taglines. These "mandatories" are a critical piece in developing a consistent, compliant campaign.

Collaborate with HR, legal, and your CMO to ensure each campaign deliverable complies with legal and brand requirements.

Every marketing brief should include a realistic timeline so that all participants have enough time to create their deliverables.

There also needs to be enough time to review and revise each deliverable. Discuss with each part of the marketing team whether the estimated timelines are achievable.

Need some inspiration to create your own template? It helps to look at how other marketing departments are using templates for their campaigns.

Hubspot: Simple Marketing Campaign Creative Brief Template

Here’s a simple marketing campaign creative brief one from HubSpot:

It captures the most important information and includes questions for further exploration. However, it doesn’t include everything you might want to know, such as points of contact, the campaign budget, and marketing metrics. You could easily create your own template using this as a foundation and adding extra elements.

Tip: Learn more about marketing campaign measurement in general and marketing campaign measurement.

Here’s another marketing brief template example from SmartSheet:

This one is a bit more in-depth and captures additional details. For example, it can be helpful to name your competitors and keep them in mind when developing your campaign. Knowing how competition might impact your campaign may contribute to better decisions and outcomes.

Smart Insights: Marketing Campaign Brief Template

Let’s look at one more template example, this time from Smart Insights:

The layout of this campaign template is easy to follow — and easy to edit to your specific needs. It captures essential details that are ideal for a high-level overview of a campaign.

Creating a brief template is a worthwhile effort, but it’s only helpful if you commit to using it with every campaign. Having a template offers a myriad of benefits to busy marketers, including but not limited to the following:

Marketing Briefs Clearly Communicate Goals and Strategies

Briefs Introduce Your Audience to Your Team

A brief helps you organize your thoughts and show connections between the various moving parts. Think of your campaign brief as an outline for your marketing strategy.

Having everything laid out on paper gives you a bird’s eye view of your campaign. You’ll know what needs to be done; from there, you can flesh out each step in greater detail. 

It’s easier to create alignment between goals and action steps when you have a blueprint to guide your decisions.

Multiple people will be using the content brief to contribute to the campaign. They all need an understanding of who your audience is and how this audience can help you achieve your campaign goals.

Once you know your target audience, you can use focus groups, market research, consumer intelligence, and other data to learn what type of marketing the audience responds to. From colors to channels, your entire team will be more informed about how to best reach those customers and develop their deliverables accordingly.

Alignment between creative team members is essential.

You’re all working toward common goals, which means the campaign you produce together should be consistent and on-brand. Your creative brief brings everyone together to share in the project and define their roles and contributions. It also gives each person a reference to go back to if they have questions or need clarity.

A timeline is part of a marketing brief to help you track every campaign stage.

This helps to keep your deliverables on target and avoid delays in the launch of your campaign. Plus, you’ll know the specific marketing metrics and KPIs to look for in measuring its success.

How to Create a Marketing Campaign Brief Template

When you see those iconic golden arches or a sweeping swoosh symbol, you don’t need any other detail to know the brand. That’s no accident — it’s the power of brand recognition.

Branding spans a meticulous and complex web of activities, from the use of consistent logos and colors to taking actions that support core values. These activities help a brand stand out to its audience. When customers recognize a brand, whether through a marketing campaign or simply seeing a product in a store, this builds familiarity and fosters trust with that brand. 

This connection is essential for growth. More than three in four consumers say they’d buy from a brand they felt connected to vs. a competitor, and 57% say they’d spend more with brands when they feel connected. 

To reach this level of loyalty, brands first need to move beyond basic brand awareness and focus on brand recognition. Here’s what you need to know.

Brand Recognition Definition: What is Brand Recognition?

Why Does Brand Recognition Help Businesses?

We define brand recognition as the extent to which consumers recognize a brand when they see its logo, colors, tagline, or advertising. Essentially, it’s about making your brand so familiar that customers can pick it out in a sea of other brands offering similar goods or services.

Brand recognition has a kind of rockstar status in the business world — it’s the thing that makes people say, “Hey, I know them!”

Like this brand that needs no introduction (or a name on its logo):

To achieve this status, you’ll need to focus on the visuals just as much as the emotional connection with your audience. Your customers want to feel like they’re part of your brand.

When brand recognition is on point, it can open doors to new opportunities and create long-lasting customer loyalty.

Brand recognition and brand awareness are both essential pieces of the bigger branding puzzle. But the difference between the two matters.

Brand awareness is knowing of a brand in a broader sense. People are “aware” of it, but only vaguely.

Brand recognition takes awareness a step further. It means that a brand is instantly recognizable from one or more of its elements. It might be a part of a logo, a storefront, or packaging for example. Platforms like Crowdspring can help businesses design these key elements to strengthen brand recognition.

When you see a brand, you feel an instant connection to the company it represents. You know the name of the company, its products or services, and maybe even its core values.

Both are important players in branding. Think of it this way: You can’t have brand recognition until people are aware the brand exists. Awareness opens the doors, and recognition keeps them coming back.

Learn more about the role of brand awareness and how to measure brand awareness.

Here’s another important differentiation to make: brand recall vs. brand recognition.

Brand recognition relies heavily on visual cues. It might be a logo or a certain creative style used in advertising, for instance. 

But brand recall doesn’t rely on visuals alone. Instead, it measures consumers’ ability to remember a particular brand on their own. Ideally, when they’re in the market for what you offer, they’ll think of your brand — even if they haven’t seen any ads or marketing for your product.

Both brand recall and brand recognition are key in staying top of mind with your audience. You can build a powerful amount of both by investing in strategic marketing that creates lasting impressions and lets you live in your customers’ brains rent-free.

Want to learn how the Meltwater Suite can help you keep track of your brand recognition in real time? Simply fill out the form below and we'll be in touch!

Brand recognition helps businesses stand out in a crowded market. Businesses face no shortage of competition these days. If you aren’t proactively marketing your business and building top-of-mind awareness, you risk losing out to new and established competitors.

When consumers are spoiled for choice, having a strong and recognizable brand sets a business apart from its competitors. Consumers feel connected to brands they know and trust — making them more likely to do business with you.

This familiarity can also help a brand earn referrals. When your customers continue to buy from you, they’re more likely to recommend you to family and friends, who can then become advocates for your business. This word-of-mouth marketing is priceless and can significantly boost your sales, not to mention your reputation.

There’s also the matter of commanding a higher price for your products or services. Customers are often willing to pay more for brands they recognize and trust, which can supercharge your profits and sustain your business’s growth. 

Just as you build and measure brand awareness and recall, you can do the same for brand recognition. Let’s look at how to increase brand recognition intentionally.

Consistency is the secret sauce of brand recognition. Without it, your brand will appear in different ways to different people, which can make it harder to build familiarity and recall.

To ensure you’re creating a consistent brand image across the board, start with a branding inventory. Take stock of your current logo, color palette, tagline, and other elements people see. Make sure your marketing team only has access to your current creatives. (You can archive the rest.)

It’s also helpful to document what these elements are. If you don’t already have one, consider creating a style guide. This guide helps to keep everyone on the same page about how to present your brand to the public.

Related reading: Guide to creating a tone of voice for you brand

It’s not enough to simply post a few times a week on social media with no strategy. If you’re serious about building brand recognition, you need to maintain an active and engaging presence on your channels. Regularly posting content, responding to comments, and interacting with your audience can help you reach more people and improve your visibility.

The more active you are on social media, the more the algorithms will notice. Algorithms prioritize active accounts over inactive ones, so you can continue to stay top of mind with your audience.

The more you continue to build brand awareness, the more your brand recognition efforts will flourish. Influencers are a great resource for this, as they can put you in front of a new and relevant audiences. Your owned brand marketing strategies might easily miss these audiences.  

Investing in and collaborating with influencers in your industry or niche and who share your brand values is a fantastic way to reach more eyes through a voice they trust and respect — very similar to word-of-mouth. Their audience will associate your brand with the influencer, making them more inclined to want to know more about you.

Like influencer marketing, PR and media coverage can help grow your brand beyond your own channels, allowing you to tap into a wider audience. Being featured in the media not only increases brand exposure but also gives audiences a chance to learn more about your company.

Media features add credibility to your brand. You have another outlet to share your story and showcase the human side of your company, which can help to build emotional connections with your customers.

Invest in outside-the-box marketing campaigns

Brand recognition campaigns don’t just sell products; they also leave a lasting impact. Your goal should be to give your brand staying power. Ideally, you want people to think about your message long after they’ve seen it.

Invest in marketing campaigns that are unique and memorable — two qualities that can help to bridge the emotional gap between your brand and your customers. For example, Coca-Cola launched the Share a Coke campaign in 2011, and people still talk about it today. It was something that had never been done and has made the world-famous soda brand even more recognizable and personable.

Tip: Take a look at the top social media campaigns and the best PR campaign examples.

Your brand is so much more than a collection of logos, colors, and taglines. It’s a system of beliefs, priorities, and values that give people a reason to buy from you instead of a competitor.

It’s a story that deserves to be told, which is why developing a brand story is a must in building brand recognition. This is your opportunity to emphasize what sets your brand apart, highlight your values, and build emotional connections with your audience. 

Take a look at Dr. Bronner’s and Panda London for some brand storytelling inspiration.

As you’re thinking about your own brand recognition, it helps to learn from brands who have mastered the art. Here are some brand recognition examples to inspire you:

If you’ve ever asked yourself, “Why is brand recognition important?”, look no further than Starbucks. The Seattle-based coffee retailer has become synonymous with delicious beverages through ongoing brand awareness and recognition efforts. 

It has achieved cult status with a unique yet predictable in-store ambiance and the consistent use of its logo and colors throughout its packaging and stores. The company is known for writing customers’ names on their cups, even when those names are (intentionally or unintentionally) misspelled.

It’s a total experience customers can’t get anywhere else, and it’s made Starbucks a highly recognizable brand people ask for by name.

The sleek, clean lines of minimalistic technology have turned Apple into a world-class brand. Apple’s consistent design principles, intuitive interfaces, and proprietary user experiences create instant brand recognition. Its products are recognizable even among non-Apple users, thanks to a high level of consistency in branding.

Everything from the packaging to the power cords has been meticulously considered. You’ll also notice the Apple logo doesn’t bear the Apple name and instead relies on brand recognition to sport its messaging, which is easy for this brand to come by.

Reading Tip: 5 Things to Learn from Apple's Marketing Strategy

The Meltwater Blog

The Pay Gap in Influencer Marketing

How to Create a Marketing Campaign Brief Template

What Is Brand Recognition? Definition, Examples, Measurement

PriceBox: How To Negotiate As A Creator

10 Tips to Grow Subscribers on YouTube (The Organic Way)

How To Do Influencer Marketing On Facebook

The Top 30 Instagram Influencers in Malaysia

15 Top Sustainable Fashion Influencers

Influencer Inspiration: How Dylan Mckeever Got Lemons and Made Damn Good Lemonade

Why You Should Perform an Influencer Risk Assessment

What is a Press Kit? 3 Press Kit Examples to Inspire You

How To Perform an Instagram Influencer Audit