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Generative AI is everywhere now. You see it in content, campaigns, customer experiences, and even internal workflows. It promises speed, scale, and efficiency, but there’s a harder question sitting underneath all that progress; Do your audiences actually trust it?

Trust in the Age of AI: What Consumers Really Think About AI Generated Content

Today, PR teams aren’t just tracking media coverage and share of voice. They’re also measuring how their brand shows up in AI-generated answers, search summaries, and large language models (LLMs). This new LLM visibility layer is quickly becoming a critical part of PR performance.

15 Must-Have PR KPIs and How to Track Them

See how one platform can power every decision across PR, communications, and marketing.

The Meltwater Blog

Blog Topics: Generative Engine Optimization, Media Intelligence, Media Relations, Social Listening, Consumer Intelligence, Influencer Marketing

Find out how you can leverage Facebook to boost your brand's online presence and gain a competitive edge. Explore the Meltwater category page today!

Facebook Blog | Meltwater

Find out how you can leverage Instagram to boost your brand's visual appeal and gain a competitive edge. Explore our category page today!

Instagram Blog | Meltwater

Find out how you can leverage LinkedIN to grow your professional network and gain a competitive edge. Explore the Meltwater category page today!

LinkedIn Blog | Meltwater

Find out how you can leverage TikTok to elevate your brand with creative content and gain a competitive edge. Explore the Meltwater category page today!

TikTok Blog | Meltwater

Find out how you can leverage X / Twitter to engage your audience effectively and gain a competitive edge. Explore the Meltwater category page today!

X / Twitter Blog | Meltwater

Find out how you can leverage YouTube to create engaging video content and gain a competitive edge. Explore the Meltwater category page today!

YouTube Blog | Meltwater

Generative Engine Optimization (GEO) is transforming how brands show up in AI-powered search. Explore insights, strategies, and best practices to help your content rank and resonate across conversational engines like ChatGPT, Gemini, and Copilot.

Explore insights and strategies for Generative Engine Optimization (GEO) to help your brand stay visible and discoverable in AI-powered search.

Generative Engine Optimization (GEO) Blog Collection | Meltwater

Every day billions of conversations take place on social media: tweets, posts, comments, blogs, reviews, podcasts, and much more.
Learn how to use social listening to make sense of all of that data.

On our social listening category page, you find all our blogs covering topics around social listening and social media monitoring. Read more.

Social Listening Blogs | Category

Business Reputation Management: What does it take to add reputation management to your marketing strategy? More importantly, how do you keep your reputation sparkly and shiny? Here’s your all-access guide to online reputation management for the long term.

On our reputation management category page, you find all our blogs covering topics around business reputation management. Read more.

Reputation Management Blogs | Category

From your brand's logo to your website, your social media presence to your customer support—these elements combined are what constitutes a brand in the minds of customers. But, there are thousands of other businesses that have a logo, website, social media presence, and website. So, how can you position your business on the market and make it stand out from the competition?
The key to success is branding & brand management!

On our brand management category page, you find all our blogs covering topics around brand management. Build your strategy and reach your goals!

Brand Management Blogs | Category

Competitive intelligence and the act of collecting competitive data can be seen as growth drivers for a company. Our guide will help you understand the concept of competitive intelligence (CI) by answering questions such as: What is the definition of competitive intelligence? How is competitive intelligence useful to organizations? What is the goal of competitive intelligence? And more.

On our competitive intelligence category page, you find all our blogs covering topics around competitive intelligence. Learn how to stay ahead.

Competitive Intelligence Blogs | Category

Let’s dive into the customer journey framework and how to optimize the process by creating a customer journey map and using metrics that matter when analyzing the customer journey.

On our customer journey category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Customer Journey Blogs | Category

What Is Data Analytics? [Beginner’s Guide 2023]
How can I grow my business? 
How do customers interact with my newly launched product?
How do I increase the productivity of my employees?
How do I know if my marketing efforts are working?
We have just two words for you...Data analytics!

On our data analytics category page, you find all our blogs covering topics around AI and data analytics. Technical and still easy to understand.

AI & Data Analytics Blogs | Category

Public relations and media relations can add impact to any marketing strategy. It’s an opportunity for brands to grow their reach beyond traditional sales messages. PR helps to shape the image you want people to have of your brand.
So, what is PR and how do you use it? This guide shows you everything you need to know to build a strong public relations foundation.

On our public relations (PR) category page, you find all our blogs covering public relations and communications topics. Step up your PR game.

Public Relations (PR) Blogs | Category

We all know exactly what the roles of sales or accounting are in a company, right? We might even have a slight idea of what the IT guys are doing.
But there is another business discipline, that plays a crucial role in organizations, even more so during the pandemic – internal communications!
But what exactly do we mean by that, what purpose does it serve and what steps can you take to ensure you and your employees will communicate effectively?

On our internal communications category page, you find all our blogs about internal comms topics. Learn about the intranet, internal newsletters, and more.

Internal Communications Blogs | Category

As the internet has taken root in more areas of our lives — everything from entertainment to shopping to paying bills and more — traditional marketing is becoming less impactful. As any marketer knows, you need to focus on where your audience is if you want to reach them. Since the average person spends about seven hours a day online, it’s no surprise that content has maintained its hold on marketers.

Here's a closer look at what content marketing is and why it matters more than ever in our digital-first economy.

On our content marketing category page, you find blogs about content marketing topics. Learn about strategies, KPIs, tips, and more. Make your content king!

Content Marketing Blogs | Category

The rise of the influencer marketing space – today a $10 billion industry, growing 50% per year – is one of the clearest examples of how social media is transforming traditional marketing. These days having a business website, presence on social, PR coverage, and your own content isn’t enough to compete.
We'll dive into the intricacies of influencer marketing to help ensure that you're equipped with the insights needed to be successful in this space.

On our influencer marketing category page, you find blogs about influencer marketing topics. Build your strategy, find influencers, and measure results.

Influencer Marketing Blogs | Category

Have you just launched a new product or service that you want to get the word out about? Maybe you want to share with consumers why it is awesome and how it is so much better than the one your competitors offer.

Well, then, there is one thing you can't do without...Marketing!

On our marketing category page, you find blogs about marketing topics. Learn about all the different angles and types of marketing and improve your results.

Marketing Blogs | Category

In this guide, we want to give you a peek into the definition of social media management, the daily schedule of a social media manager, social media platforms to promote your business, and the do’s & don’ts of social media management.
Are you ready to begin the journey of becoming a social media superstar?

On our social media management category page, you find blogs about social media management topics. Build and manage your online community.

Social Media Management Blogs | Category

Building a following and using social media platforms to reach a wider audience requires a well-planned social media marketing strategy. In this guide, we’ll be looking at why social media marketing is so essential and how you can make it work for your business.

On our social media marketing category page, you find blogs about social media marketing topics. Learn how to get the highest paid social ROI!

Social Media Marketing Blogs | Category

In the fast-evolving realm of digital marketing and public relations, utilizing the right tools is crucial for success. Our interdisciplinary category showcases all the pertinent tools for digital marketing & PR. These tools help in enhancing your online presence and effectively reaching target groups, whether through reputation management, influencer marketing, or social media management.

On our digital marketing and PR tools category page, you find all our blogs covering topics around mapping and understanding the customer journey.

Digital Marketing & PR Tools Blogs | Category

Twitter influencers act like a megaphone for your brand. It’s not easy to stand out in a sea of posts, given the rapid-fire nature of the Twitter (now X) platform. If you’re not close to the top of the feed or posting multiple times a day, your brand is likely to go unheard.

That’s where Twitter influencer marketing can give you a shortcut to stardom. These influencers already have loyal followers who will repost their content without thinking twice, giving you even more exposure. Plus, they have the quirky humor, sharp insights, and authentic connections that make their posts resonate.

Here’s how you can find Twitter influencers and work with them to grow your influencer marketing strategy and, in turn, your social media following.

Best Practices for Connecting with Twitter Influencers

Get Started With Your Twitter Influencer Marketing Strategy Today

We define a Twitter influencer as someone who has a large and loyal following on Twitter, now known as X. They’re celebrities, sports figures, politicians, or everyday people who just happen to be capable of turning 280 characters into relatable posts.

We’re living at a time when short, to-the-point statements can spark revolutions, launch careers, and shape cultures. These influencers hold great power behind the screen, whether they’re sharing witty observations or opinions on current events.

Going beyond having a large following, these expert content creators are people who can spark effective conversations and shape opinions through posts. And given the fast-paced nature of the platform, they also have the ability to turn complex ideas into bite-sized morsels that satisfy and fulfill the reader.

Just like working with other influencers, you’ll want to pay attention to certain characteristics of your Twitter influencers. A large following isn’t the only way to gauge a potential partnership. You should also consider the following:

Do they craft messages that resonate deeply with their audiences?

Can they deliver value in 280 characters or less?

How many Retweets do their posts receive?

Do their posts focus on a specific niche?

What is the overall audience sentiment of this influencer?

Unlike other social media platforms that rely on visuals, Twitter depends on sharp, concise wit to capture attention. These influencers have mastered the art of brevity while still delivering value.

Another defining trait is authenticity. They don’t just share curated content; they include personal anecdotes and opinions that reflect their true selves. They’re keen observers of digital trends and topics and know how to insert themselves into conversations naturally.

These qualities keep the audience coming back for more and can ultimately help you leverage their online presence in the best way possible.

Twitter influencers are an essential part of today’s digital marketing. The numbers make it easy to see why:

Twitter has 335.7 million monthly active users (more than 80% of total registered users).

Users spend an average of 34 minutes per day on Twitter.

People prefer to use Twitter for informative content.

A large chunk of Twitter users are college grads and have an annual income of $100K or more.

It’s an audience many brands and entrepreneurs want to be in front of, but getting there isn’t so easy. With tight character limits on posts and a feed that is constantly refilled, it’s difficult for average users to attract the spotlight.

That’s where Twitter influencers come in. You can tap into their built-in audiences to grow your social media following and shine a light on your brand, products, services, or causes.

Learning how to find Twitter influencers can be a rewarding effort, given the benefits you stand to gain. Let’s review a few methods to find Twitter influencers.

There isn’t much you can’t find by going to Google. You can start your journey to find influencers on Twitter here.

Search for “Twitter influencers in [your niche].” You’ll likely get several round-up articles featuring multiple Twitter influencers in that niche, along with tools that can help you move your search forward.

Twitter’s built-in search feature (the Explore tab) can help you find Twitter influencers. Just type in your niche or topic, then see the top accounts and posts.

You can follow those accounts to get updates on what they’re posting. This option is also a good way to find people who are commenting on those accounts. They’re interested in the topic and might be perfect influencers for your needs.

Again using Twitter search, you can search by hashtag to find people talking about specific topics. Go to the Explore menu, then type your hashtag into the search bar.

This is a great way to see who’s leading conversations on topics you care about. Check out what’s being posted using that hashtag, who’s commenting on posts, and who’s retweeting posts.

If you already have an active presence on Twitter, your next influencer might already be following you. Take a look at your current list of followers to see who’s engaging with your content. 

Your followers are at an advantage compared to other influencers — they’re already familiar with your brand and can represent you authentically.

Twitter Communities allow users to come together over shared interests, be it sports, anime, entertainment, or politics, for example. These ready-made social communities are goldmines if you want to learn how to find influencers quickly.

Go to the Communities tab on the left-side menu, then choose from one of the suggested options. Or you can click the magnifying glass to search for more options.

Use Meltwater to find Twitter influencers

So far, the options to find Twitter influencers have been largely manual. It takes a lot of time and effort to search for hashtags and topics, then review each potential influencer’s posts and engagement rates.

A faster and more comprehensive approach is to use an influencer platform like Meltwater's influencer marketing solution. This discovery and influencer management tool shows you how to find Twitter influencers based on specific criteria, such as audience size, niche, and engagement rates.

You can also get a feel for the content they produce without having to visit Twitter or other social platforms. Check out their recent posts, see other brands they’re working with, and more, all from a single platform.

Want to see just how easy it is to find Twitter influencers in Meltwater? Click here and fill out the form below for a personal tour of our influencer marketing solution!

As you explore your options for Twitter influencer marketing, there are a few extra things you can do to connect with the right people. Use these best practices when introducing yourself and building a branded partnership.

Before reaching out to potential influencer partners, take the time to understand who they are. Explore their posts and get to know their followers. Make sure their values align with your brand and that their followers are likely to be interested in your products or services.

Clearly explain what you’re looking for in an influencer partnership. For example, do you want to grow your own Twitter following? Increase brand awareness? Drive sales? Knowing your goals will help you know what the influencer needs from you to do their best work and meet those goals.

Twitter influencers build loyal followings by being authentic. While it’s okay to provide guidelines and objectives, you also need to give them creative freedom to create content on your behalf. Their posts can then promote you while feeling natural to their audience.

Twitter influencer marketing is a two-way street. You need to share what’s in it for them, whether it’s a monetary payment, influencer gifting of free products, or something else. Make sure they know the benefits of working with your brand.

Don’t treat Twitter influencer marketing as a one-off transaction. You’ll see more value when you build a relationship with your influencer partners. Regularly check in with them, share their content, and consider them for future campaigns. Long-term partnerships can be more beneficial than short-term deals.

Meltwater makes it easy to find Twitter influencers who can help you meet your goals while putting your brand in a favorable light. You can discover influencers, connect with them, send and receive content, and track their impact, all from a single interface. 

Meltwater helps you make informed decisions about who to partner with across the entire social media landscape, including Twitter, so you can master the art of influencer marketing with ease.

Learn more when you request a demo by filling out the form below:

How to Find Twitter Influencers to Grow Your Brand

Effective collaboration guarantees great results. Take our partnership with Asana’s Work Innovation Lab, for example. Our joint report, The State of Marketing Collaboration, offers data-driven strategies for optimizing how marketers work together. 

As a think tank producing cutting-edge research redefining the future of work, the Work Innovation Lab was the perfect partner for us in exploring this topic. Both Meltwater and the Work Innovation Lab help marketers move beyond data gathering to uncover actionable insights. 

Our analysis of survey results from 830 marketing professionals combined with Meltwater’s impressive social listening capabilities were a powerful one-two punch. The strategies we uncovered help marketing leaders better understand how to leverage strategic collaboration to drive results. 

Dr. Rebecca Hinds, Head of Asana’s Work Innovation Lab

In this blog, we’ll dive into five data points from the report, sourced from our social listening solution. Plus, we’ll show you the process behind how we arrived at each insight. For a full analysis of how marketers collaborate, along with strategies for optimizing the process, download the full State of Marketing Collaboration report. 

In concert with the experts at the Work Innovation Lab who surveyed more than 800 marketing professionals, we at Meltwater used our social listening and analytics solution to examine how the world discusses marketing collaboration online. To start, we wanted to get a sense of the overall conversation around marketing and collaboration. To do so, we created a complex Boolean query composed of more than five dozen keywords and phrases signaling relevant discussions, like mentions of “marketing” or “public relations” near mentions of “collaborate” or “working together”. The results gave us a bird’s-eye view of what the world has to say on the subject.

Data point: Online conversations about marketing and collaboration have increased by 41% year-over-year (YoY)

Our analysis found that from April 1, 2023, through March 31, 2024, conversations about marketing and collaboration across X, Reddit, blogs, podcasts, forums, Pinterest, WeChat, Facebook, Instagram, and comments grew by 41% YoY. This notable increase in conversation supported our suspicions that the topic of collaboration should be top of mind for marketing leaders. 

With insight into the overall conversation on hand, we aimed to zero in on the internet users we wanted to hear from most: marketers themselves. To do so, we narrowed down our analysis sources to three social media platforms — Reddit, X, and Pinterest — where we could easily focus on mentions from self-identified marketers. We used the “bio” Boolean operator to search for mentions of “marketing” or “marketer” in Pinterest and X profile bios. Plus we used the “source” operator to analyze discussions in Reddit communities where marketers gather to talk shop. These included r/Marketing, r/advertising, r/SocialMediaMarketing, and more, with a collective membership of more than 3.29 million Redditors. With our self-identified marketers isolated, we then searched for relevant terms and keywords around goal-setting, cross-functional collaboration, and AI.

Data point: Discussions about goals and goal-setting have surged by 318% YoY 

The impressive increase in mentions of goals and goal-setting highlights just how crucial they are in the dynamic world of marketing. This stat gives important context to the Work Innovation Lab’s finding that only 39% of marketers are confident that their department’s goals align with overall business objectives. These and other insights from the report informed our strategic recommendation that prioritizing communication about goals can help teams collaborate more effectively. 

Data point: Marketers mention sales teams more frequently than any other team

To learn more about how marketers collaborate across functions, we examined mentions of non-marketing departments including customer service, IT, research & development, and more. Our analysis found that sales is mentioned much more frequently than any other department, underscoring just how relevant it is to marketing teams. This makes sense considering how marketing and sales rely on one another to achieve overall business goals. However, this stat shows that there is much room for marketers to consider other teams more, like R&D and customer service. For example, the data marketers use to understand consumer perspectives can be invaluable to teams working on improving products and customer-facing services. 

Data point: Mentions of research & development (R&D) had the highest positive sentiment among cross-functional teams. 

Though sales was discussed most, our analysis found that R&D was discussed most favorably, with the highest proportion of positive mentions. One possible reason? R&D teams are made up of subject matter experts with insights and knowledge that can make for informative, engaging marketing content. One Redditor even posed this question to fellow content marketers: How can I incentivize R&D members to blog for marketing?

Data point: Mentions of AI and collaboration skyrocketed by 606% YoY, with 57% positive sentiment.

The sentiment of discussions about AI and collaboration is vastly more positive than negative. Some posts with this rosy outlook, such as this one, expressed excitement about the potential of AI as a tool for marketers rather than a replacement for marketers. 

Intrigued? The data points we covered here are just some of the many insights included in The State of Marketing Collaboration. Check out the full data-driven report produced in partnership with Asana’s Work Innovation Lab for more on how marketers can overcome some of the biggest roadblocks to strategic collaboration. 

5 Vital Marketing Collaboration Stats (And How We Found Them)

Can you schedule reels on Instagram? In a word, yes!

Learning how to schedule Instagram reels can save you hours of time and frustration in your social media management each month. You’re no longer scrambling to post content on the fly. Instead, you can sit back, relax, and watch the likes and comments roll in.

The day’s content is already queued up and ready to play. You can devote an afternoon to creating the perfect reels, then tell Instagram when you want them to play. By scheduling videos in advance, you’re not just saving time — you’re optimizing your content strategy, staying engaged with your audience, and freeing up your creative energy for other channels.

It’s easy to do, too! Let’s look at how to schedule reels on Instagram and keep a steady stream of content without manually posting every day.

Why Schedule Instagram Reels Ahead of Time?

How to Schedule Instagram Reels for Later

Is There an App to Schedule Instagram Reels?

How to Schedule Reels Using Creator Studio

Maximize Your Content Strategy with Meltwater

Just like you schedule Instagram posts, you can also schedule Instagram reels. But why would you want to?

Scheduling any type of content can be game-changing for social media marketing. Here are some of our favorite reasons why.

Creating and posting content every day is exhausting and time-consuming. It takes a great deal of organization and attention to remember to post content every day. By scheduling reels ahead of time, you can batch-create your content and post it automatically. 

Ever sit down to create a reel and scratch your head thinking, Where do I start? It’s hard to be strategic when you’re staring down deadlines. 

Batch-creating content lets you focus on the content itself rather than trying to get something out there. You can think more critically and strategically about the content you’re creating, which ensures it’s relevant, timely, and of high quality.

Life can get hectic, especially for social media marketers. Scheduling reels lets you avoid the stress of having to create and post content at the last minute. Again, it all comes down to quality over quantity — it’s helpful to have time to breathe and think before you post.

Got followers in different time zones or countries? Schedule your content according to when your followers are most active. Your posts will go live when your audience is sure to see them, which can help you earn more engagements.

Scheduling reels ahead of time puts you in the driver’s seat of your social media marketing. You gain a bird’s eye view of your scheduled content before it goes live, which can help you switch things up and keep your page fresh. 

For example, you can better diversify your content with behind-the-scenes, tutorials, product demos, and other topics when you know what you’re posting and when you’re posting it.

Tip: Check out our complete guide to Instagram marketing to take your Instagram strategy next to the next level.

You don’t need any fancy tools or magic to schedule Instagram reels. Just log into Instagram and follow a few simple steps:

In the IG app, tap the + and choose Reel.

Choose your content, then tap the arrow (Android devices) or Next (iOS devices).

Choose Schedule to officially schedule the Reel.

If you’d like to manage your scheduled reels, you can click on Scheduled Content in the three-line menu in the Instagram app. This will allow you to view reels you’ve scheduled, reschedule posting dates, edit the content, or delete the post.

For starters, you can only schedule Instagram reels via the IG mobile app. This feature is only available for professional accounts. You can schedule up to 25 posts per day and up to 75 days in advance. 

IG will adhere to your audience settings at the time of publishing, not scheduling, so make sure your account’s visibility is in order.

Meltwater can making scheduling Instagram Reels a walk in the park. Click here and fill out the form below for a personalized demo!

Similar to using apps to create and manage your social content, there are apps and content marketing tools that let you schedule Instagram reels, too. Common examples include:

Using scheduling apps like these give you time-saving superpowers. It’s like having a personal assistant who handles your posting cadence. You can spend a few hours one day creating all of your reels for the week or month, then let the app do the rest.

Naturally, one of the golden rules of social media success is consistency. Scheduling apps help you stay engaged and active with your audience. While you’re on vacation, putting out other fires, or taking a mental health day, your content keeps rolling.

However, scheduling apps aren’t always the best solution if you want to grow your following and boost engagement. For starters, some apps might not have access to Instagram’s latest posting features. If IG rolls out new stickers or editing options, you might not be able to use them unless you’re posting in real time via IG. 

Also, keep in mind that algorithms love engagement. When a new reel goes live, you might need to pop in and engage immediately to give it an extra boost. You don’t want your whole feed to feel planned. Social media thrives on spontaneity and authenticity, so make sure you balance scheduled content with in-the-moment reels.

Meltwater’s Influencer Marketing Solution includes the option to schedule reels on Instagram, along with other types of content. 

With Meltwater, users can manage multiple social media accounts from a single place. You can track the performance of each channel, including metrics for each post and each account on a rolling basis.

Here’s how to use Meltwater to schedule reels and save hours each month:

Choose the Instagram account you want to publish to.

Customize your reel by hovering over the video attachment and clicking Edit.

 Add your links and the first comment (optional).

Once your reel is live, you can use Meltwater to track your reel’s performance. Navigate to the Instagram Overview report in your social analytics to see total engagement and engagement breakdown. You can also identify your top reels in a given timeframe to keep building on what your audience likes. 

Last but not least, while you’re using Meltwater to schedule Reels, you can also use our social listening data to choose the best times to post. Meltwater data can tell you when your audience is most active and when you tend to drive the most engagement. You can use this data to anchor your posting cadence and get more eyes on your reels and other content.

Creator Studio is Instagram’s native content creation and scheduling suite and is now part of the larger Meta Business Suite. You can use these built-in tools to schedule reels on Instagram.

Select the account you want to schedule the reel to. 

Add your content, including the video reel, hashtags, and location.

Schedule your reel according to your needs.

Bonus tip: You can follow this same process to schedule a Facebook reel!

In Meta Business Suite, you can edit your video before it goes live. Crop the clip, enhance the audio, and add captions. You can complete the entire content optimization process within Meta Business Suite if you like. 

The process is pretty straightforward, and soon you’ll have a whole content calendar filled with reels ready to show your audience.

Learning to schedule Instagram reels can help you reclaim some of your time each day while still staying in touch with your audience. You can use Instagram’s native tools for this, or you can turn to a comprehensive platform like Meltwater to unlock more social media value.

Meltwater combines social media scheduling capabilities with a centralized inbox, comprehensive data insights, content calendars, collaboration tools, and social listening to help you win bigger on every channel. 

Learn the best posting times based on your audience’s engagement, discover your top content so you can build on those successes, and stay ahead of your content calendar.

More importantly, Meltwater gives you access to audience data that helps you define your target market and learn more about them. Discover how they’re talking about your brand or industry and become a natural part of their everyday conversations. 

Learn more when you request a demo by filling out the form below.


How To Schedule Instagram Reels

TikTok is famous for short, shareable video content, but since launching its LIVE feature in 2019 many users have embraced live-streaming on the platform. For creators and brands alike, going live on TikTok is a powerful new way to engage and grow your audience through social media management, so how do you do it, and what are the benefits?


Managing Engagement and Moderation on TikTok LIVE

What does it mean to go live on TikTok? 

When you’re watching a video on TikTok it’s usually pre-recorded, but TikTok LIVE is a feature which allows some users of the service to live-stream to their audiences, so the video content is shown in real-time. 

As well as streaming live video, creators can interact with their audience in real time, so viewers can post comments and ask questions during the stream. This creates a much more engaging experience, giving fans an opportunity to interact directly with the creators that they enjoy following. 

There are some great reasons for creators to go live on TikTok. Firstly, giving your followers a real-time experience can be more rewarding and engaging than the usual pre-recorded content, because being able to participate in an event as it’s happening is more exciting than watching the edited version of something that happened in the past. 

Another aspect to consider is that streaming on TikTok LIVE gives you the opportunity to interact with your followers directly, which can build loyalty and help you to grow your fan base. Part of the reason this works so well is that fans are seeing an unpolished, unedited version of you, which can really help to convey your authenticity. 

It could also be great for increasing your visibility, because although TikTok keeps the exact details under wraps, there’s some evidence to suggest that using the LIVE feature will give your content a boost from the algorithm, helping you to reach a wider audience.


Finally, because viewers are able to send you virtual gifts during a live TikTok stream, it’s a great way to monetize your channel. 

First of all, be sure that you meet the requirements for using TikTok Live: 

You must already have at least 1,000 followers. 

No recent violations of TikTok’s T&Cs. 

There are rumored workarounds which people claim will give you access to LIVE even if you have fewer followers, but it seems that most of them do not work, and it’s likely that TikTok shuts down such loopholes as soon as they are discovered. 

If you haven’t reached that threshold yet, it’s a good idea to focus on working towards it. You’ll learn a lot along the way, and by the time you’re able to use TikTok LIVE you’ll be a much better creator. 

The Meltwater Blog

How to Find Twitter Influencers to Grow Your Brand

5 Vital Marketing Collaboration Stats (And How We Found Them)

How To Schedule Instagram Reels

How to Go Live on TikTok, and Grow Your Audience

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